In the present scenario, there is fierce competition between travel agencies. “Tours And Travels” is a growing industry, and the pace with which it has been for the last few years is commendable. So, if you own a travel agency, this blog is going to be your panacea to get a proper understanding of the proper use of PPC ads for travel advertising. By doing this, you can have the upper hand over your competitors. So, what are we waiting for? Let’s begin.
How To Define Travel Advertising?
Travel advertising can be defined as the marketing and promotion of various traveling activities, such as flight booking, hotel booking, and sightseeing. These agencies need to create engaging travel advertising for travel-related activities to attract a vast number of customers. Again, these ads can be related to any traveling activity that the travel agency provides.
Why Is Travel Advertising Necessary?
The times have changed. Gone are those days when advertising was considered an optional segment for a business. These days, if you don’t advertise your products or services, then there is no way that you are going to generate any revenue or create any brand value for your business. Advertising has become vital for the survival of a business, and the same goes for traveling businesses. They need to advertise their services to stay afloat. The most popular way of doing this is through PPC (pay-per-click) tourism ads.
What Is Meant By PPC Advertising?
PPC (pay-per-click) advertising is a kind of advertising technique in which the advertiser pays a certain fee to the publisher for every click that his/her ads get. The advertiser bids for the ad spaces on the publisher’s website. This way, the advertiser promotes his/her products or services, and the publisher gets an income for it. Ads that are used For PPC advertising are called PPC ads. We hope that you now have an idea about PPC ads. So, let’s move forward.
Benefits Of Using PPC Ads For Travel Agencies
If a travel agency decides to use PPC ads for the promotion of the travel activities it provides, then this can be very beneficial for it. The benefits that it can get are:
Cost-Effective
What does it mean that PPC ads are cost-effective? It means that the travel agency (advertiser) has to pay the decided amount to the publisher only when the ad is clicked. Thus, the advertiser has to pay only when he/she makes money.
Instant Results
One of the best things about PPC advertising is that one gets the results almost immediately. So, if a traveling agency promotes its services using PPC advertising, then there is a good chance that it will attract traffic to its website immediately.
Accurate Reach
Another great thing about PPC advertising is that a business can target ads to the audience that it believes to be its potential customers based on various factors, such as location, demographics, and age.
Analysis And Assessment
In travel advertising, it is necessary to act according to how your previous ads have done. Thus, PPC travel advertising companies provide various analytics tools so that the performance of their traveling ads can be tracked. This allows them to take action to improve their travel advertising campaigns if they are not performing well.
Brand Visibility
As discussed earlier in this section, PPC ads attract interested users to your business immediately; this is very helpful in creating and enhancing your brand image.
Complete Control
PPC ad networks provide you with complete control over your ads. This means you can decide the bids for ad spaces, placement of ads, and various other things about your ads.
Hence, PPC ads can be a boon for your business if you are into travel advertising.
Various Ad Formats
Now, various ad formats can be used for creating engaging and attractive ads. These ad formats are:
Text Ads
Text ads are those ad ads that completely rely upon texts and are not accompanied by anything else. They do not use images. Though these ads are basic and simple, they are one of the most popular ad formats.
Banner Ads
These ads encompass images and graphics. Banner ads, generally, grab more traffic than text ads because the human mind is more perceptive to images, animations, and graphics than text.
Native Ads
The name of the native ads suggests what they do. They blend seamlessly with the content of the page on which they are being shown to appear as a part of the content.
Popunder Ads
Popunder ads are one of the oldest ad formats. They are also one of the most popular ones. Their popularity is due to their quality of not disrupting the user experience. Now, let’s understand how they do this: Popunder ads open up behind the window that the user is currently viewing and appear only when the user closes that window. This non-disrupting nature of the popunder ads prevents the user from getting irritated and closing the ad window without viewing.
Social Bar Ads
Travel advertising can also be done with the help of social bar ads. These ads are a kind of push notification ads that can be designed in different shapes and sizes. They create a sense of urgency and encourage users to visit your website.
Video Ads
Video ads have great potential because videos can be created in a very engaging way, and people engage and understand through videos more easily than through other formats. So, travel advertising can be done very effectively with the help of video ads.
Some Famous PPC Ad Networks/Agencies
Are you looking for the best travel PPC agency for your business? Then, you are at the right place because we will describe some of the best such agencies. Let’s go:
7Search PPC
7Search PPC is one of the best ad networks in the online market. If a travel agency decides to connect with us, they can get various benefits that will result in the blooming of their business. Let’s discuss these benefits one by one:
1. User-Friendly Interface: Our ad network believes simple things are the best, which is why our brilliant developers have made our website’s interface easy to use. Our website has no complications at all.
2. Variety In Ad Formats: One of the best things about our ad network is that we provide you with five ad formats – text ads, banner ads, native ads, popunder ads, and social bar ads – so that you can choose the ad format according to your need, for the promotion of your travel agency.
3. Top-Notch Security: With our ad network, you do not need to worry about the security of your data and account because we use a three-layered advanced security system. A blend of in-house and third-party fraud detection systems is used so that you can have a great advertising experience.
4. 1 Billion Impressions Per Day: We claim that our ad network provides 1 Billion impressions/per day, and this is no small feat. So, if you want to take your travel advertising game to the next level, choose us.
5. Analysis Of Ad Campaigns: 7Search PPC provides you with analytics tools so that you can check the progress of your ad campaigns. This ad analysis allows you, as a travel agency, to make improvements in your ads if they require any.
6. 24*7 Customer Support: We try our best to deliver our promises, and we do. However, if you face any issues, you can contact us anytime, as we are available 24 hours a day and 7 days a week.
Google Ads
Another big player in the advertising world is Google Ads. It is the oldest ad network and one of the most popular ones. Some benefits that one gets with Google Ads are:
1. Simple And Easy Account Setup: The process of Google Ads account setup is very quick and simple. It is not at all time-consuming.
2. Reliability: As discussed earlier, Google Ads is one of the most popular ad networks. Its popularity serves for its credibility and reliability.
3. Data Analysis: Google Ads, too, provides you with analytics tools so that you can track the performance of your ad campaigns.
4. Accurate Data: This is one of the finest qualities of the ad network. You can completely rely on the accuracy of the data it provides.
Taboola
This ad network is also quite popular and can be used for travel advertising. The advantages of using Taboola are:
1. Easy-To-Use Interface: Taboola has a simple and user-friendly interface.
2. A Transparent Ad Network: Taboola provides you with complete transparency on bids, which is one of its best qualities.
3. Vast Audience: It provides your ads and business with a broad audience.
Conclusion
Today, we have gone through a comprehensive and informative blog. If you are a traveling agency and want to grow, then you have to use PPC ads in effective ways, and those effective ways have been explained to you in this blog. So, keep grinding and join one of the most popular and trusted travel ad networks; success will be inevitable.
Frequently Asked Questions (FAQs)
What is travel advertising?
Ans. Travel advertising is an advertising model in which the promotion and marketing of various traveling activities, such as booking tickets and sightseeing, is done.
What are PPC ads?
Ans. PPC ads are one of the most effective ads that advertisers use for promoting their products or services. Advertisers have to pay a certain amount to the publisher each time his/her ad is clicked.
What are some of the most popular ad formats?
Ans. Some of the most popular ad formats are the following:
- Text ads
- Banner ads
- Native ads
- Popunder ads
- Social bar ads
- Video ads
Do you know some of the most popular ad networks that can help you in travel advertising?
Ans. Many ad networks can assist you in taking your travel advertising game to the next level. Some of the most popular ones are:
- 7Search PPC
- Google Ads
- Taboola
