If you want to promote your dating business but cannot find a reliable ad network, this blog is absolutely for you. Here we will discuss the top dating ad networks that may reach your business at the peak of success. Selecting the best ad network may raise the chances of reaching your target market, driving quality leads, and increasing your ROI.
Continue reading the other lines of this blog to find out the final destination (ad networks).
Top Dating Ad Networks
Here is a list of top ad networks that helps to promote your dating ads effectively, such as:
- 7Search PPC
- Adsterra
- Zeropark
- PropellerAds
- RichAds
- HilltopAds
- MGID
In the further lines, we will discuss the essential criteria you should remember while choosing an ad network.
Criteria for Selecting a Dating Ad Network
Do you want to make the correct decision when it comes to choosing an ad network with the best dating traffic? The secret is to consider a few essential criteria that might help you assess each network’s likelihood for success.
Factors including targeting alternatives, GEOs, minimum deposits and bids, method of payments, optimization & anti-fraud techniques, and education materials are all essential to think about when making your decision.
In the further section, we will compare all the top ad networks on the seven criteria. They help you to decide which one to test first.
Criteria 1: GEOs selection
One of the essential factors when choosing dating ad networks for advertisers is the number of available GEOs.
GEO’s selection is critical in ensuring that an ad network reaches the targeted audience effectively, complies with regulations, optimizes resource allocation, offers a localized user experience, & facilitates market expansion and analysis.
Here we will mention the available GEOs of top ad networks, such as:
- 7Search PPC: 239+
- Adsterra: 248+
- Zeropark: 170+
- PropellerAds: 195+
- RichAds: 250+
- HilltopAds: 240+
- MGID: 60+
Criteria 2: Payment Methods
Payment ad methods are essential for selecting an ad network because it affects convenience, financial transactions, international considerations, trust, payment tracking, and fraud prevention. Picking an ad network that offers multiple payment alternatives may boost conversion rates, increase user accessibility, grow global reach, mitigate risks, enhance customer satisfaction, and provide competitive benefits. In the further lines, we will mention the payment methods of top ad networks. You might choose any of them according to your suitable payment choices.
Payment Methods of Top Ad Networks
- 7Search PPC: Bitcoin, Credit Card, Debit Card, Coinpay, Stripe
- Adsterra: Capitalist, Paxum, Credit card, WebMoney, Wire Transfer, and UnionPay
- Zeropark: Wire Transfer, Paypal, Credit card
- PropellerAds: UnionPay, Credit cards, Skrill, PayPal, Wire Transfer
- RichAds: Payoneer, Wire Transfer, Capitalist, or Credit Card
- HilltopAds: BTC, Paxum, Webmoney, ePayservice, Wire, PayPal
- MGID: Wire Transfer, Paypal
If an ad network doesn’t provide you with the desired mode of payment, you may consult an account manager to find out more about payment alternatives.
Criteria 3: Fraud Prevention
You don’t want fraudulent traffic if you have a dating site/business. High-quality traffic will be your priority. It helps to boost the overall user experience, safeguards the reputation of your platform, ensures regulatory compliance, and more.
It’s fantastic if a network combines anti-fraud tactics, double-checking proves that a platform cares for users and its brand reputation.
In the following lines, we will mention the top ad network’s fraud prevention systems, such as:
- 7Search PPC: Detects inappropriate or bot traffic
- Adsterra: Three-level anti-fraud protection
- Zeropark: Automatic and manual bot filtering
- PropellerAds: Manual review + anti-fraud system
- RichAds: Verification by AdScore + platform’s technology based on big data
- HilltopAds: Anti-fraud solution
- MGID: Proprietary anti-fraud system
Criteria 4: Targeting Options
Targeting alternatives is a crucial criterion when selecting an ad network. They enable you to reach your desired visitors effectively. This relevance boosts the chances of attracting visitors who are seeking dating opportunities and are more likely to connect with your dating advertisement.
These targeting options assist you in optimizing your ad spend by concentrating on specific interests, demographics, or behaviors. Choosing an ad network that provides multiple targeting alternatives may improve relevance, refine your audience targeting, boost efficiency, and offer personalized experiences. These elements contribute to the effectiveness of your dating ad campaigns and aid in maximizing your ROI (return on investment).
You can choose the above-mentioned ad networks as they are the top dating ad networks.
Criteria 5: Minimal Deposit and Bid
When it comes to selecting a reliable ad network, minimal deposit and bid are crucial criteria for many reasons. You may manage your ad budget by setting a minimal deposit and bid.
It guarantees that you might set aside a certain amount of money for your dating ad campaigns without having to worry about going over budget.
It is crucial if your budget is limited or you want to evaluate the network’s efficacy before investing an additional amount. You should always choose an ad network with minimal deposit and bid to get cost-effective advertising alternatives.
Here is a list of top ad networks that provide minimal deposit and bid, such as:
7Search PPC
- Minimum bid: $0.1 CPC
- Minimum deposit: $100
Adsterra
- Minimum bid: $0.001 CPC
- Minimum deposit: $100
Zeropark
- Minimum bid: $0.005 CPC
- Minimum deposit: $200
PropellerAds
- Minimum bid: $0.005 CPC
- Minimum deposit: $1000 for Wire Transfers and 100 for credit cards
RichAds
- Minimum bid: $0.003 CPC
- Minimum deposit: $100
HilltopAds
- Minimum bid: $0.005 CPM
- Minimum deposit: $50
MGID
- Minimum bid: $0.003 CPC
- Minimum deposit: $100
Important note: There is extremely little chance that your campaign will receive traffic if you start with the minimum bid, which is the opening price of an RTB auction. It’s usually better to speak up with a manager on the best price for your GEO. You may also use a predictor tool.
Criteria 6: Traffic Sources
Traffic sources are an essential criterion when choosing an ad network. With the help of traffic sources, you may boost the effectiveness of your advertising campaigns, attract a top-quality user base, and ultimately grow the success of your dating business/site.
You should always select ad networks that provide the most effective and profitable ad formats to grow your business.
These ad networks will help you to promote your dating ads and boost your brand identity. Top advertising networks are listed below that provide the most effective ad formats.
Traffic Formats of Ad Networks:
- 7Search PPC: Text Ads, Banner Ads, Native Ads, In-page push Ads, Popunder Ads
- Adsterra: In-page push, Pop-unders Ads, Web Push, Native Banners, and Socialbar Banners
- Zeropark: Instant Search, Pop Domain, Search Titles, and Push Ads
- PropellerAds: Pop-under, In-page Push, Direct Click, Push Ads, Interstitial Ads
- RichAds: Pop-up Ads, Push Ads, Direct Click Ads, In-page Ads, iOS Calendar Ads, Native Banner Ads
- HilltopAds: Display Banners, Pops Ads, Push Ads, Video, Pops Ads, Direct Link Ads
- MGID: Display Ads, Native Ads, Video Ads, Push ads
Criteria 7: Optimization Tools
Optimization tools are crucial in ensuring that your dating ad campaign works optimally. These tools assist you in targeting your ads to the most reliable visitors, enhancing the chances of attracting potential visitors who are interested in dating. With the help of these tools, you might adjust your targeting parameters according to a variety of criteria, including gender, age, interests, geographic location, and more. You might maximize the efficacy of your ad campaign by targeting the appropriate visitors.
There are various AI features that are offered and deployed by (above-mentioned) ad networks.
Performance Mode
That’s an AI tool that also seeks to save campaign expenses by automatically updating black and whitelists each day. The primary benefit of it is that it doesn’t require a tracker because the algorithm will locate the best-converting sources without creating the postback.
Target CPA
It’s an algorithm that automatically creates black and whitelists and uses micro bidding to adjust it to the desired cost per conversion. It is simple to set up & doesn’t need any additional effort from marketers.
Automated Rules
This functionality allows a marketer to receive automatically generated blacklists that meet his specific conditions. Again, no effort is essential, simply create a rule and observe how excessively expensive or non-converting sources are disabled.
Micro Bidding
These advertising platforms‘ bidding tools enable customized bids for particular sources, which may result in cost reductions. Advertisers may optimize their campaigns and get better outcomes by adjusting bids for traffic sources that perform well but are too costly.
Education Materials: Bonus Criteria
Having a great amount of educational materials is not crucial for a network. However, it appears even more alluring if it has anything worthwhile to offer marketers. A network may earn the trust of advertisers by sharing expertise.
A dating ad network may offer advertisers various materials, such as:
E-books
These are materials that have compiled all of a platform’s knowledge in one location. Overall, it’s a further opportunity to demonstrate the depth of net expertise while offering marketers helpful advice.
Blog
The blog is the core of an ad network, where all the suggestions, knowledge, and tips are kept. It’s better for the marketer’s education if there are more articles on various verticals and ad formats.
YouTube channel
A YouTube channel may contain anything. It includes podcasts, expert interviews, webinars as well as video tutorials on numerous affiliate marketing topics.
Best Dating Ad Networks Chart
We have already mentioned the top ad networks that may help to fulfill your mission successfully. In the further lines, we will mention more about these ad networks.
7Search PPC
7Search PPC is a popular pay-per-click (PPC) advertising network that specializes in dating ads. The network has a large inventory of dating-related websites and apps, and it offers a variety of targeting options to help advertisers reach their desired audience.
Here are some of the benefits of using 7Search PPC for dating ad campaigns:
- Large reach: 7Search PPC has a large inventory of dating-related websites and apps, which means that your ads can be seen by a large number of potential customers.
- Targeted advertising: 7Search PPC offers a variety of targeting options, so you can reach your desired audience with your ads. You can target by location, demographics, interests, and more.
- Affordable Pricing: 7Search PPC is a pay-per-click advertising network, which means that you only pay when someone clicks on your ad. This makes it a cost-effective way to reach your target audience.
If you’re looking for a way to reach a large number of potential customers with your dating ad campaigns, 7Search PPC is a great option. The network has a large inventory of dating-related websites and apps, and it offers a variety of targeting options to help you reach your desired audience.
Adsterra
The ad network Adsterra provides a range of online advertising alternatives. It’s vital to remember that Adsterra is not a dating-specific ad network, even if they offer dating-related ad campaigns. They serve a wide variety of advertisers and publishers from various sectors, including the dating sector.
As an advertiser, you may use the Adsterra platform for marketing your dating-related services and products via their vast publisher network. You can thus reach a larger audience and raise the visibility of your business. Adsterra provides a variety of ad forms that may be customized to meet your unique marketing objectives, including display banners, pop-under, native advertisements, and more.
If you’re a publisher in the dating industry, you may join Adsterra to monetize your dating sites or app by displaying reliable dating ads. You can generate revenue based on ad impressions and clicks generated by your audience by integrating Adsterra’s ad tags on your site.
It’s crucial to conduct your due research and diligence to ensure that this ad network aligns with your particular advertising requirements. Recall that policies, possibilities for targeting, and overall performance might differ between advertising networks. To find out more about Adsterra, you may visit their website.
Zeropark
Zeropark is a well-known ad network specializing in affiliate marketing, traffic distribution, and ad targeting. Zeropark is famous among advertisers and affiliates for managing a variety of campaigns, but it is not particularly focused on dating advertisements.
Zeropark offers a variety of targeting choices and ad types that can be used for dating ads, though. The self-serve platform of Zeropark enables advertisers to create and manage campaigns promoting dating websites, apps, or related services. To target particular audiences based on demographics, geolocation, interests, and other pertinent factors, they can make use of Zeropark’s sophisticated targeting capabilities.
It’s crucial to abide by the network’s rules and regulations when running dating campaigns on Zeropark or any other ad network. To increase their chances of success, advertisers should make sure that all applicable laws & regulations are followed while making their commercials. They should also concentrate on developing compelling, interesting, and pertinent ads.
You might visit their website to find out more about this ad network.
RichAds
The primary way that RichAds is recognized as a performance advertising platform that focuses on native, push, pop, and interstitial advertisements (as mentioned above). Although it is a well-liked option for several verticals, like e-commerce, finance, and gaming, it might be the best ad network, particularly for dating services.
RichAds is a worldwide self-serve ad network that helps to reach new visitors and conversions for your dating business. Ad score verifies the quality of the traffic to RichAds. They block any fraudulent or bot traffic, so you can get quality traffic by choosing this ad network for your dating business.
HilltopAds
The primary goal of the advertising network HilltopAds is to offer advertising solutions for numerous markets, including the dating sector. It’s crucial to remember that HilltopAds is more of a performance-based advertising network than a dedicated dating ad network.
HilltopAds, an advertising network, provides a variety of ad formats and targeting choices for dating platforms or advertisers wishing to sell their dating services. These ad types could include push alerts, native advertisements, display banners, pop-under, and more.
With the help of HilltopAds, marketers may target their advertising based on a variety of factors, including demographic information, operating system, device kind, and geolocation. This targeting capability might be helpful for dating advertisers to reach their potential visitors effectively.
However, it is always advised to verify with HilltopAds directly or review their most recent policies when it comes to certain features or procedures relating to dating adverts. There may be additional rules or restrictions in place to ensure compliance with reliable laws & regulations because the advertising sector is frequently subject to change. You may check out their site to find out more about HilltopAds.
MGID
MGID is a well-known ad network that helps to promote dating ads. It is well known for its native ads. MGID has targeting alternatives or categories that permit advertisers to reach visitors interested in relationships or dating.
Advertisers might use MGID’s platform to create native advertising campaigns and target particular interests, demographics, or locations. Native ads might be an efficient strategy to market dating ads because they integrate into the surrounding material and offer a more unobtrusive and natural user experience.
For dating services or platforms, native advertisements offer a more integrated and compelling manner to market dating ads, increasing the likelihood of luring interested people, fostering greater interaction, and boosting conversions. To find out more about this ad network, you can check out their website.
PropellerAds
PropellerAds is an internet advertising network that provides various advertising formats and targeting alternatives across a range of sectors. While it is mainly known for its performance-based ad solutions, it’s not primarily focused on dating ads.
A variety of ad styles are available on PropellerAds, including interstitials, pop-under, native ads, and push notifications (as mentioned above). Within the PropellerAds network, advertisers can use various formats to advertise their services or products on websites and mobile applications.
To assist advertisers in reaching their intended audience, the network also provides targeting options based on geolocation, device type, operating system, and other factors.
This ad network might be used for general advertising motives, including dating-related offerings. It’s crucial to remember that the success and suitability of dating ads on the network might depend on various factors. The factors include ad placement, specific targeting alternatives available, and the target market within the PopellerAds network. To find out more about this ad network, you might check out their website.
Conclusion
Hope! Now you can easily find an effective dating ad network to promote your business/website. In the above section, we have mentioned the top six ad networks, along with the criteria for selecting a suitable ad network. Keep these instructions in mind and defeat your competitors in the battle of the dating industry.
