In the world of digital advertising, text ads are often overlooked in favor of flashy banner ads and video commercials. However, text ads are concise, targeted, and effective in driving conversions while being cost-efficient. But we can’t deny the fact that choosing the best text ad network is a headache for an advertiser.
They really don’t know the real metrics for choosing the online advertising platform for their text advertisements. If you are also one of those who want to increase sales by using text ads, but with so many ad networks, you are getting confused about choosing the best one, then this blog is for you.
In this comprehensive blog, we will not only discuss text ads and their benefits but will also provide you with a list of the top leading text ad networks in the market that you can choose from without having a second thought.
Understanding Text Ad Networks: A Brief Overview
In earlier times, advertisers searched for a traditional ad agency to promote their products and services. These agencies charge a heavy amount from them, and the results they provide are not satisfactory. The biggest drawback was that they also did not provide a favorable ad format and analytical tools so advertisers could look at the performance of their ongoing campaigns.
But today, ad networks have changed the definition of web advertising. Now, let’s understand the real meaning of text ad networks.
These ad networks are platforms that act as a real connector between advertisers and website owners. These advertising networks permit advertisers to create short text ads with;
- A headline
- An engaging message
- A link to their website
Advertisers bid on keywords for which they want their advertisements to be shown. They also permit advertisers to track their campaigns and edit them if needed.
How Text Ad Networks Find the Ideal Customers For Advertisers?
If we talk about the results, advertisers get them from traditional advertising platforms, but how do text advertising networks have the upper hand over them? Its accurate targeting and cost-effectiveness make the real difference.
When a user searches for a phrase on a search engine or accesses a website that is the publisher partner of the ad network, the network shows the most relevant text ads based on the user’s search query or the content of the website.
This way, ad networks find the ideal customers for advertisers who are interested in what they have to offer.
Why Should You Consider Text Ad Networks For Your Advertising Needs?
Text advertising networks offer advertisers a great opportunity to engage their ideal audience and enhance their online presence. Here is why they should be a key part of your marketing strategy;
•Targeted Reach- Reaching the ideal audience at the right time is one of the biggest challenges that advertisers face in their business journey. Ad networks simplify the advertising process and clear the route for advertisers to show their text ads to only those audiences looking for the same products and services they offer. It permits advertisers to target their online ads based on;
- Demographics
- Interests
- Online Behavior
•Real-Time Tracking- Many text ad networks offer real-time tracking tools to advertisers so they can track their ad campaigns. With the help of real-time tracking, they can see exactly how many people saw their text ad, clicked through, and converted into customers. This allows them to refine their campaigns for maximum impact.
•Cost-Effective Advertising- In traditional advertising platforms, advertisers face many issues, one of which is high advertising costs. However, text ad networks are different from them. They offer budget-friendly advertising options to advertisers by offering them various pricing models, like;
- CPC
- CPA
- CPM
Advertisers can choose these options for their campaigns according to their advertising goals.
•Simple Setup- Apart from the high advertising costs in traditional advertising platforms, advertisers can also get frustrated with their long campaign setup process. Text advertising networks make it easy for advertisers who want to set up their campaigns. With a quick campaign set-up process and guidance features, advertisers can save time and optimize their advertising efforts.
•Scalability- Suppose an iGaming advertiser creates a campaign, and their ads are shown on a dating website. Would an iGaming advertiser achieve desired results by placing ads on a dating website? The answer is no. Many ad networks have access to a vast network of websites. They put your text ads on relevant websites that can help you target an ideal audience that matches your advertising category.
•Flexibility- Flexibility is very important while running an ad campaign. You can’t find the best combination until you do the experiment with your campaign elements. Text advertising networks permit advertisers to test different ad variations and keywords to see what resonates with their targeted audience. It also allows them to pause ad campaigns whenever they want. It not only helps them to optimize their campaigns but also controls their budget.
Top 4 Text Ad Networks For Advertisers In 2024
Now, the time has come to end your confusion. We have collected and filtered the list of many text advertising networks available in the market. Here are the top four text advertising networks that pass our selection criteria.
7Search PPC
The number one rank is a very special position, and it is attained by our ad network—7Search PPC. It clearly shows that it passes our selection criteria with a good number. First of all, our ad network is famous worldwide, and the reason behind this is our cost-effective advertising services.
Not only that, we maintain communication with advertisers throughout the campaign, ensuring they achieve the results they expect. Our user-friendly interface helps advertisers manage their campaigns efficiently and maximize results effortlessly.
We are also number one in providing accurate results to our beloved advertisers. With our analytical tools, they can track and optimize their campaign effectively.
Ad Formats Provided By 7Search PPC
Our goal is clear: to provide every essential advertising solution to advertisers that they need to succeed. We offer them numerous engaging ad formats, which are given below;
- Text ads
- Banner ads
- In-Page Push Ads
- Popunder Ads
- Native Ads
Our Pricing Models
We understand that every advertiser has different advertising goals. Some want to increase sales, and some want to enhance brand awareness. So, we introduce the various pricing models that cater to individual advertiser goals and objectives. Pricing models provided by 7Search PPC are;
- Cost-Per-Click
- Cost-Per-Action
- Cost-Per-Mille
These pricing models impress advertisers a lot and are used to recall 7Search PPC as one of the best CPC advertising platforms in the market.
Google Ads
When you want to search for something or gain information on a particular topic, the one word that most often comes to mind is “Google.” Google is one of the strong contenders for the best text ad network for several reasons. It offers a massive reach by placing your text ads on a huge network of websites and apps.
This ensures that your message can get in front of an ideal audience. The next reason is that it offers precise targeting options. It means you can target users based on demographics, interests, and even online behavior, so you can save your ad budget from getting wasted on irrelevant audiences.
It also allows advertisers to set their budget and bidding strategy to optimize their campaign objectives.
Affinity
This is the most underrated ad network in the market. Its specialty in providing advertisers with the best advertising solutions attracts us to include it in our list of top contenders. By leveraging demographics and interests, this ad network places your ads in front of a highly relevant audience.
By doing so, this ad network enhances the chance of clicks and conversions. They connect you with reputable publishers and offer you a competitive pricing model, along with performance-tracking tools to optimize your campaigns.
Microsoft Advertising
Microsoft advertising stands out for its affordability and targeted reach. We are not saying that this ad network is famous compared to 7Search PPC or Google ads, but it has the potential to drive genuine traffic to advertisers’ websites. With AI-powered tools and audience targeting options, you can reach the ideal audience and maximize your return on investment (ROI).
Conclusion
Online advertising is not challenging if done correctly. By utilizing text ad networks, you can achieve your advertising objectives within time. It can help you engage your ideal audience and maximize ROI. In this blog, we have discussed the function of text advertising networks and their benefits. We have also shared a list of the top four text ad networks that you can consider when promoting your products and services. Consider your specific budget and goals when choosing a network, and remember success comes from ongoing optimization and testing with different elements of campaigns. Happy advertising!
Frequently Asked Questions (FAQs)
What are text ad networks?
Ans. Text advertising networks are mediators that connect advertisers with relevant websites or apps where they can display text-based ads and engage the audience.
Why should advertisers consider using text advertising networks?
Ans. Text advertising networks offer a cost-effective way to reach an ideal audience and to websites, which maximizes sales.
What criteria should advertisers consider when choosing a text advertising network?
Ans. Advertisers should consider factors such as the network’s credibility, reach, targeting options, pricing models, and performance-tracking capabilities.
What makes 7Search PPC a top choice for advertisers?
Ans. 7Search PPC offers extensive reach through its broad range of worldwide publishers having genuine traffic. It provides cost-effective advertising solutions, sophisticated targeting options, and real-time tracking tools.
Can advertisers track the performance of their ads at 7Search PPC?
Ans. Yes, 7Search PPC provides advertisers with access to detailed analytics and reporting tools to analyze metrics such as clicks, conversions, and ROI.
