programmatic advertising
AdTech Trends That All Advertisers Need to Know
Advertising and technology: have they always been two sides of the same coin? Earlier, advertising was pretty traditional. All it meant was promoting...
Content Team at 7Search PPC9 Mins read
The Impact of Ad Exchange in Digital Advertising
When you browse your favorite website and see an ad that perfectly matches your interests, have you ever wondered how that happens? Allow...
Content Team at 7Search PPC6 Mins read
Ad Trafficking: What Is It? Advice and Techniques
Are you looking to understand Ad Trafficking? It’s very simple. Let’s take a scenario: You are a master chef, and your ad is...
Content Team at 7Search PPC7 Mins read
What is Prebid? A Detailed Guide For Publishers
The digital advertising landscape does not hold a consistent pace as it is always changing. Both advertisers and publishers need to run along...
Content Team at 7Search PPC8 Mins read
Header Bidding: What is it? A Comprehensive Handbook for Publishers
Do you know why innovations arise? It’s because necessity enters the scene; that’s why we say necessity is the mother of innovation. It...
Content Team at 7Search PPC7 Mins read
What is a Demand-Side Platform (DSP) and How Does it Work?
In the bustling world of digital advertising, where every click and impression carries value, a silent player operates behind the scenes, but many...
Content Team at 7Search PPC7 Mins read
What Is Ad Tech? An Overview Of Advertising Technology
Do you ever get the feeling that ads for products you searched for online are following you around? Or have you noticed that...
Content Team at 7Search PPC7 Mins read
Digital Advertising Trends: 10 Trends to Watch in 2024 and Beyond
The digital advertising ecosystem is in a constant whirlwind of change. What worked yesterday might be obsolete today, and what’s hot today might...
Content Team at 7Search PPC7 Mins read
Programmatic Advertising Merge Of Technology & Marketing
Hello friends. We hope you are doing well. In the race to attract the attention of the audience and increase the rate of...
Content Team at 7Search PPC9 Mins read
