Ad Inventory
Ad Network vs DSP: A Simple Guide for Advertisers
As an advertiser who has only recently begun advertising, you hear the words Ad Network and DSP being thrown around everywhere. Sometimes, it...
Content Team 7Search PPC7 Mins read
Ad Inventory Management: Proven Tips for Success
So, you’ve monetized your website but haven’t been able to see high returns yet. One of the reasons could be poor management of...
Content Team 7Search PPC6 Mins read
SSP Advertising: Everything You Need to Know
Most of the time, we focus on the best ways to manage ad campaigns, ad networks, and ad exchanges. In these discussions, we...
Content Team 7Search PPC8 Mins read
Remnant Ads and the Advertisers Who Love Them
In the world of digital advertising, competition is at its peak, and premium ad space is often reserved for the highest bidders. But...
Content Team 7Search PPC6 Mins read
What Is Ad Fill Rate and How To Calculate It ?
According to Forbes, 252,000 new websites are launched daily, contributing to the diverse and expanding online universe. Currently, there are over 192 million...
Content Team 7Search PPC7 Mins read
What is a Demand-Side Platform (DSP) and How Does it Work?
In the bustling world of digital advertising, where every click and impression carries value, a silent player operates behind the scenes, but many...
Content Team 7Search PPC7 Mins read
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