Da-da-da-da-da-da-da…Da-da-da!
Did that tune sound familiar? If you guessed the IPL theme music, you’re absolutely right! The Indian Premier League isn’t just a cricket tournament—it’s an emotion. It’s a season of excitement, predictions, and big wins. Millions of fans watch every match, hoping their favorite team will win. But they’re not just watching; they are actively looking for betting platforms to place their bets. This makes IPL 2025 the perfect time to grow your sports betting business.
But here’s the challenge: many betting brands will be competing for the same kind of attention that you want from your audience. To stand out, you need more than just ads—you need smart strategies that differentiate your brand in this competition. Look at the DREAM11 betting app; it has many competitors, but people have more faith in their sports betting app. Why? Because they keep themselves ahead of the competition at every stage.
Offering exciting bonuses, using PPC advertising networks, and running real-time promotions can help attract users. The key is to make betting fun, easy, and trustworthy.
In this blog, we’ll share simple but powerful cricket advertising tips to help your business succeed this IPL season.
3…2…1, Let’s play—oops, sorry, sorry—let’s read!
Boost Your Betting Brand This IPL Season!
What is Sports Betting?
How many wickets will Jasprit Bumrah take? Which team will win today? What is the best playing XI for you? These are the types of predictions that online betting apps/sites allow users to place bets on, adding excitement to every match.
Sports betting means placing a wager on the outcome of a sports event. People bet money on teams, players, or specific events in games like football, basketball, or cricket. If their prediction is correct, they win money at a rate of 1.2x, 1.3x, or even 2x, depending on the offered rate; if not, they lose their bet.
Betting can be done through online betting apps/websites. It is popular worldwide and can be based on skill, strategy, or luck. However, responsible betting is important to avoid losses.
Why Are Sports Betting Platforms More Active During IPL?
Ten teams, 74 Matches, 26 billion views overall, and more than 350 billion minutes were watched across the entire IPL season 2024. Shocked? The whole world witnessed the unstoppable craze and record-breaking viewership of IPL 2024. Every year, IPL breaks new records and sets new milestones, and just like always, it is ready to deliver new record numbers in 2025.
Sports betting platforms become more active during IPL because the tournament is extremely popular around the world. With matches happening almost daily, bettors get more opportunities to place bets.
The excitement, close matches, and unpredictable outcomes make betting more thrilling. When millions of eyes stick to one screen at the same time, that moment is perfect for sports betting platforms to use their smart advertising strategy and show IPL betting ads with perfect timing.
How 7Search PPC Powered Clients’ Success in the iGaming Industry
Major Benefits of Advertising Betting Platforms During the IPL Season
Advertising betting platforms during the IPL (Indian Premier League) season can be highly profitable due to the immense popularity of the tournament. Here are some major benefits:
- Massive Audience Engagement
The IPL attracts millions of cricket fans worldwide, making it the perfect time to promote betting platforms via IPL ads. During this season, fans are highly excited, engaged, and actively looking for ways to bet on their luck. Advertising during the IPL helps betting platforms capture a large audience’s attention, which increases brand awareness and user sign-ups. Since cricket fans follow matches closely, they are more likely to explore betting options, leading to higher conversions.
- High User Retention Due to Consistent Matches
The IPL lasts for almost two months, giving betting platforms continuous exposure. Unlike one-time events, this long tournament keeps users interested in multiple matches, leading to more repeat visits to betting websites and apps.
This consistency helps platforms build loyal users who return daily to place bets. With attractive promotions and competitive odds, betting platforms can retain these users even after the IPL ends. Other tournaments like Ashes, BBL (Big Bash League), and CBL (Caribbean Premier League) keep the betting momentum going year-round.
- Increased Betting Activity with Real-Time Engagement
IPL follows the T20 format, which is too short compared to other formats like ODIs and Test Matches. When you advertise your betting platform during the IPL match, betters do not get enough time to compare your platform with others, and the benefit goes to your court. Live betting options on match outcomes, player performances, and other game events keep users excited. With the help of consistent advertising, betting platforms attract new users and increase revenue through real-time engagement.
- Opportunity to Introduce Unique Betting Formats
Betting platforms run successfully by standing on two pillars. The first is how many sports betting options they offer to their audience, and the second is an extra feature that makes their betting platform unique and superior to others. The fast-paced nature of IPL allows betting platforms to introduce innovative betting formats, such as:
- Ball-by-ball predictions,
- Fantasy-style bets,
- Performance-based wagers.
Advertisers can highlight these features on their betting or fantasy ads to attract bettors.
- Attracts More Users with Special Promotions
Many betting platforms offer IPL-specific promotions, such as free entry, cashback offers, or match-specific bonuses and discounts. Advertising these promotions during IPL attracts more users who want to take advantage of these deals. Special offers encourage both new and existing users to place more bets, which increases engagement and revenue.
All you need to do is research the types of offers your competitors provide and identify high-search-volume keywords. Then, strategically place them in your betting ads. By doing so, you can present your betting platform to your audience with eye-catching offers, and your audience will use your betting platform to grab that offer.
Best GEOs to Target Cricket Betting Ads
After learning about the benefits of advertising cricket betting platforms, you might now be looking for the best place to attract cricket bettors with your IPL betting ads easily. Ok, we can help you with this finding. Check out the best GEOs for promoting IPL betting platforms, and let’s crack the code together:
USA
The USA is famous for many leading sports, such as American football, basketball, baseball, soccer, and ice hockey. But when it comes to cricket, many of us avoid taking this country’s name. That’s a big mistake, my friend.
Cricket is making waves in the USA, drawing in both local fans and immigrant communities. The country has a strong cricket history, with the US men’s team having competed in the World Cricket League. Excitement grew as the USA co-hosted the 2024 Men’s T20 World Cup, further boosting the sport’s visibility.
Plus, cricket’s inclusion in the 2028 Los Angeles Olympics will take its reach even higher. These factors make the USA a prime market for cricket betting ads!
India
A study conducted between November 2023 and January 2024 found that cricket had the biggest fan base among all sports in India. Over 600 million people watched cricket on TV or online streaming platforms during this period (source- Statista).
India has the largest cricket fan base in the world. The Indian Premier League (IPL) and international matches attract millions of viewers. With a strong digital betting culture, many users engage in online cricket betting (day-to-day or season-wise). India has a mobile penetration rate of about 78% and an internet penetration rate of around 52%.
This makes it easier for bettors to access online platforms. Advertisers can take advantage of India’s passion for sports and the expanding online betting market.
Pakistan
Before 1947, Pakistan was part of India. After gaining independence, the two nations parted ways, but cricket has always remained close to their hearts. Cricket is the most popular and played sport in Pakistan, and it has a passionate fan following.
The Pakistan Super League (PSL) and international matches attract millions of viewers. Many cricket fans place bets on local and international matches. However, the competition is tough as many major betting companies target this country in their betting ad campaigns.
Bangladesh
There is no doubt that Asian countries dominate when it comes to cricket. The next country on our list to target IPL ads is Bangladesh. This country has a deep love for cricket, and the IPL is among the most-watched sporting events in the country.
With the growing number of internet users and mobile payment solutions, online betting platforms have gained traction. Many cricket bettors actively follow the IPL and participate in betting, especially during high-stakes matches.
As digital penetration continues to rise, IPL betting ads targeting Bangladesh can reach a highly engaged audience ready to place bets on their favorite teams.
Super 4’s: Top Ad Formats for Effective Sports Betting Campaigns
IPL franchises want their hammered players to make runs on every ball. Similarly, advertisers want to convert every lead they gain from their IPL betting ad campaigns. To do that, advertisers need to focus on the chosen ad formats, as the audience first interacts with the advertising format before the ad content. Here are the Super 4’s for you:
- Banner Ads
These ads are image-based ads that you often catch on betting websites or apps. They are popular for grabbing attention with eye-catching visuals and persuasive text. IPL betting works well because it can display exciting betting offers, which attracts cricket fans instantly.
They come in various sizes, making it easy for advertisers to attract their targeted audience in every possible way. You only need to place them on websites where many eyes are already searching for betting-related content, and success will come easily. The best part is that you don’t have to do this on your own; the 7Search PPC ad network can do it for you.
- Text Ads
Sometimes, text alone can be effective for advertisers, whereas many other ad formats with interactive elements fail to achieve the same impact. How? Here is the reason. Text ads are simple, written ads that appear on search engines or websites.
They focus on clear, compelling messages that encourage users to click. In IPL betting campaigns, text ads can promote exclusive offers, upcoming matches, or bonuses using concise and engaging words.
Since they load quickly and blend naturally into content, they attract users actively looking for sports betting opportunities, which makes them a high-converting ad format.
- Popunder Ads
Imagine you’re shopping in a mall, and just as you decide it’s time to head home, you receive a pleasant surprise as you step outside. You feel happy because you got an offer without any interruption to your shopping experience. Popunder ads work the same way.
These ads open in a new browser window behind the main page. Users see them when they close or switch tabs. For IPL betting, these ads are effective because they stay unnoticed until the user is done with their primary activity, which makes it superior and less disruptive. They are ideal for all kinds of betting offers.
- In-Page Push Ads
“May I come in?”
This type of permission is necessary in schools, colleges, and offices. However, in digital advertising, traditional push notifications require user permission, which most of the audience ignores, leading to wasted ad budgets. In contrast, in-page push ads work differently.
These ads are non-intrusive ads that appear directly on a webpage while users browse. Unlike traditional push notifications, they don’t require subscription permissions. These online ads are perfect for IPL betting because they appear in real-time and display live odds or special betting deals.
They are perfect for you if you want to increase the sign-ups quickly.
7Search PPC’s Advertising Tips for Sports Betting Platforms in IPL 2025
We have over five years of experience as an ad network. During this time, many IPL ad campaigns have been launched and successfully run through our ad network, 7Search PPC. As IPL 2025 is set to begin in March, we believe it is a great opportunity to share our insights with you. These advertising tips can help you create a successful IPL betting ad campaign.
Tip no.1: Match the Vibe
During the IPL, sports betting ads should feel like the excitement of the games themselves. “Match the vibe” means your online IPL ads should use bright, energetic colors and relevant visuals, just like the cricket matches. Use words that create excitement, like “win big” or “live action.” If the match is intense, your ad should be, too. Think of it like this: if the stadium is loud and fun, your ad should be loud and fun, too, so people connect with it instantly.
Tip no.2: Launch and Show Unbeatable Offers
During the IPL 2025, there will be a huge surge in betting activity. You don’t need to panic. Convince yourself that “There is no betting platform bigger than yours.” To grab attention, you need to offer deals that are hard to resist. This means:
- Big Bonuses:Offering things like extra money when people sign-up or deposit funds.
- Enhanced Odds:Increasing the potential payout for winning bets.
- Free Bets:Letting people place bets without risking their own money.
The goal is to make your sports betting platform the most appealing option so potential bettors will choose it over the competition. By clearly showing these offers in your IPL betting ads, you can attract more users.
Tip no.3: Choose the Perfect Time Slot
When advertising sports betting during the IPL, timing is key. “Choose the perfect time slot” for launching your IPL ad campaign means focusing your ads when people are most likely to be engaged. Most IPL matches happen in the evening, so that’s when viewers are glued to their screens.
Also, target times right before and during matches because, at that time, cricket bettors are preparing themselves for the current IPL game.
Never forget to choose a time slot for your betting ad based on the country, as the broadcasting time of IPL matches varies by region. Also, consider key moments in the games or during breaks.
Tip no.4: Never Wait for the Last Moment
Never wait for the last moment,” means you should start your IPL 2025 advertising campaigns well before the tournament begins. Don’t wait until the matches are about to start, or even worse, during the games. Early sports betting campaigns build awareness and attract potential users before the rush. This allows you to test different elements related to your sports betting advertising campaigns. It also gives you a significant edge over competitors who delay their sports advertising.
Conclusion
IPL is not just about cricket; it’s a golden opportunity for sports betting platforms to grow. With millions of fans watching every match, smart advertising can bring more users to your platform. This blog suggests that by using the right ad formats, exciting promotions, and targeting the best GEOs, you can stay ahead of the competition. The key is to make betting fun, easy, and trustworthy. So, gear up, plan your strategy, and make the most of IPL 2025!
Frequently Asked Questions (FAQs)
What is sports betting?
It is an activity in which people place bets on the outcome of sports events, like cricket matches.
Why is sports betting popular during the IPL?
IPL matches are organized for two months every year, creating more chances for betting. The excitement, unexpected results, and huge fan following make it a great time for sports betting.
How do sports betting platforms attract users during the IPL?
Sports betting platforms offer special promotions, real-time betting options, and exciting bonuses to attract users during IPL matches.
Which countries are best for targeting IPL sports betting ads?
The best countries for IPL betting ads are India, the USA, Pakistan, and Bangladesh because they have a huge cricket-loving audience.
Why is India the top market for IPL sports betting?
India has the biggest cricket fan base, and millions of people watch IPL matches, making it a prime location for sports betting ads.
