We are living in the 21st century, where managing all ad campaigns solely is significantly easier than in earlier times. Traditional ad agencies make it hard for businesses because they can’t allow them to control their ad campaigns. These ad agencies take charge of them and launch their ad campaigns on their own. No transparency and no tracking of the essential key metrics. Although these intermediaries can provide useful skills and support, they add extra costs and complicate the process. A self-serve advertising platform provides relief to advertisers by offering them full control over their ad campaigns.
Are you fed up using ad agencies for your ad campaigns? 7Search PPC, a self-serve ad network, provides full control over your ad budget and targeting, with the hassle of negotiating with a mediator. We allow businesses of all sizes to create, launch, and manage their ad campaigns on their own.
In this blog, we will discuss how our self-serve ad network can help you take charge of your ad campaigns for improved control and desired results.
Self Serve Advertising: Take Control Of Your Ads
One cost that most marketers are concerned about after they decide to promote their products and services through various advertising mediums is the cost of advertising. This cost decides the momentum of the whole ad campaign. But what if you can’t control your advertising cost if you are not getting the desired results? That’s totally unfair to you as an advertiser. Nowadays, self-serve advertising platforms give advertisers full control over their ongoing ad campaigns so that they can manage their budget according to the results they are getting.
This is a way for advertisers to manage their ad campaigns without the help of intermediaries or salespersons. It works through user-friendly platforms that allow them to create, target, and track their online ads. This type of advertising is rising as a great option for brands of all sizes, from startups to giant ones.
With self-serve ad platforms, businesses have more control over their ad campaigns. They can decide how much to spend, who to target with their ads, and how to measure their results. This enables businesses to optimize their ad budget and effectively target their audience. Isn’t it amazing?
The Advantages of Self Serve Advertising
Self-control advertising provides many benefits for advertisers, making it a popular choice nowadays. Here are some of the key advantages:
Greater Control and Flexibility
What do you expect while creating and launching your ad campaigns? Greater control and flexibility, right? You can’t get this benefit through traditional ad agencies, but you can get it from self-serve platforms like 7Search PPC. You can set your budget, campaign duration, ideal audience, and specific ad format. This allows you to experiment, optimize, and customize your strategy. You no longer have to wait for sales representatives or be restricted by pre-packaged options.
Quicker Campaign Launch and Lower Costs
Time is important for everyone, especially for advertisers. Traditional ad agencies or platforms take a lot of time to set up and approve ad campaigns. Now, it’s time to say goodbye to long negotiations and complex campaign setup procedures. Our self-serve platform, 7Search PPC, simplifies the entire process. You can independently create, launch, and manage your campaigns, which saves you valuable time and resources. By eliminating the middleman, you can potentially reduce overall advertising costs. Self serve advertising also allows you to concentrate fully on your campaign, which increases your ROI as well.
Real-Time Performance Tracking and Optimization
We no longer have to wait for reports like we did in the past. If you choose 7Search PPC for self serve advertising, you will get the benefit of real-time performance tracking. We give instant access to detailed campaign performance metrics. You can view how your online ads are performing, including clicks and conversions. This enables you to pinpoint what’s effective and what’s not and make real-time adjustments to boost your sales.
Targeting According To Your Needs
If your ideal audience lives in the USA and your ad agency shows your ads in Uganda, will this be beneficial for you? No, it will not. Advertisers mostly face these types of problems because of their total dependency on these ad agencies. With the help of self serve advertising, you can target your ads based on your own research, and no one can interfere in your decision because you are your own boss.
7Search PPC provides advanced targeting options. You can specify your ideal audience based on operating systems and locations. This precise targeting ensures that your ad reaches the most receptive audience, resulting in higher CTRs and better conversion rates.
Budget-Friendly Advertising
Self serve advertising is appropriate for all kinds of businesses. Why? Because the type of budget control it provides is unmatchable. If you are a start-up and want to create your ad campaign with a self-service platform, then you can start with a small amount. It gives you confidence in running an ad campaign where you can adjust your budget according to the performance. If you are an old player in the industry, then you can also choose how much money you want to spend and increase it later if your ads do well.
Key Components of Self Serve Advertising
Self-service advertising allows users to independently create, manage, and optimize their ad campaigns. Key components of such platforms typically include:
Demand-Side Platforms (DSPs)
A DSP operates like a large ad-buying marketplace for advertisers. It helps them manage their ad campaigns on various ad exchanges and supply-side platforms (SSPs) from one place. Advertisers can set their budget, target audience, and the type of ads they want ( like text or banner) in the Demand-Side Platforms. Then, the platform automatically bids on ad spaces that match their criteria, with the goal of getting the best spots for their ads.
Supply-Side Platforms (SSPs)
SSPs serve as a central hub for publishers, connecting their websites or apps with multiple ad exchanges. This helps maximize the number of advertisers competing for their ad space. The SSP optimizes the value of the space by presenting it attractively, negotiating ad bids from advertisers through ad exchanges, and ultimately delivering the highest-paying ad for each impression.
Ad Exchanges
Ad exchanges are like marketplaces where the action happens. In these exchanges, DSPs (representing advertisers) place bids on ad space offered by publishers through SSPs. This all happens in real-time, with bids taking place in milliseconds. The ad exchanges use a complex algorithm to determine the bid based on factors such as:
- Price
- Ad Format
- Targeting Criteria
The online ad is then displayed on the publisher’s website or app.
Top Self Serve Ad Network in the Market
When you look around the market for the best self serve advertising network, you will see that many ad networks are ready to offer their services. But not all of them are reliable enough to invest your ad budget in. 7Search PPC stands out as the most amazing ad network that is popular in providing self serve services. Our ad network not only talks about freedom like others, but we truly believe in providing to our beloved clients. On our platform, you can easily create your ad campaign and track its performance in real time. With a minimum budget of $100, you can unlock the valuable benefits that other advertising networks can’t match in terms of affordability, flexibility, and performance tracking.
Why 7Search PPC?
7Search PPC can make your brand popular not only locally but worldwide as well. Our self-serve ad platform has a vast network of genuine publishers with quality traffic. The best thing is that we can’t easily trust them. Our team meticulously verifies each publisher to ensure high-quality traffic for your ad campaigns. Our main focus is on quality, and we can’t compromise it at any cost. We delivered many successful ad campaigns, and most of them exceeded our client’s expectations. They experienced magnificent results on our ad network, which also gives us the motivation to innovate and push boundaries in the realm of online advertising.
Self Serve Platform: What It Means in 7Search PPC
At 7Search PPC, we respect the value of freedom that truly our clients deserve. We created an advertising system where we permit our users to independently manage their ad campaigns without requiring extensive assistance from a salesperson. However, we offer a dedicated ad manager for those clients who want personalized support and guidance to increase the effectiveness of their ad campaigns (T&C apply). Here is a breakdown of key features:
Campaign Management—7Search PPC’s self-serve platform gives you full control over your ad campaigns. You can create campaigns, set your budget (daily or minimum), target specific GEOs, Choose ad formats, and define bidding strategies—all within the platform. This eliminates the need for quick communication with account managers, allowing for faster campaign launches and adjustments.
Full Control- Our ad network gives you full control over your ad campaigns, unlike typical advertising services. You can adjust or modify your budget, targeting options, ad creatives, and bidding strategies in real time based on performance data. This flexibility helps you optimize your campaigns for maximum impact and return on investment ROI.
Transparency and Reporting- Our self serve advertising platform offers thorough reporting tools that provide valuable and informative insights into your campaign’s performance. You can gauge essential metrics such as:
- Clicks
- Impressions
- Cost Per Click (CPC)
It can help you understand the effectiveness of your campaigns. This transparency in data gives you the power to look and identify what’s working and what needs improvement, enabling data-driven optimizations.
Accessibility- 7Search PPC offers advertisers convenient access to their PPC campaigns at any time. Our ad network is designed to be user-friendly, even for those with limited advertising experience. This includes providing:
- Clear instructions
- Intuitive Navigation
- Tutorial Resources
It can guide you quickly and confidently manage your ad campaigns.
Conclusion
Self serve advertising platforms empower businesses to take control of their ad campaigns. Unlike traditional ad agencies, they offer flexibility, transparency, and cost-effectiveness. With 7Search PPC’s user-friendly platform, you can create, launch, and manage your ad campaigns yourself. Our real-time reporting and targeting options ensure you reach the real and ideal audience and optimize your campaigns for better results. With a minimum budget of $100, you can experience the benefits of self serve advertising and take your brand to new heights.
Frequently Asked Questions (FAQs)
Why should I switch to a self serve advertising platform?
Ans. Traditional ad agencies can be expensive and time-consuming. Self serve ad platform gives you more control over budget, targeting, and campaign performance.
What are the key components of self serve advertising?
Ans. Demand Side Platforms (DSPs), Supply Side Platforms (SSPs), and Ad Exchanges are the key components of self serve advertising.
What is 7Search PPC, and why should I choose them?
Ans. 7Search PPC is a self serve ad network offering a user-friendly platform, a large network of publishers, and real-time performance tracking. Its focus is on quality traffic and has helped many businesses achieve successful ad campaigns.
How much does it cost to use 7Search PPC?
Ans. You can kickstart your ad campaign with a minimum budget of $100. There are no hidden fees, and you only pay for the results you get.
Is self serve advertising a good fit for my business?
Ans. Yes, it is a great choice for all sorts of businesses, whether they are just starting out or have been around for a while. It’s cost-effective and provides you with greater control over your marketing efforts.
