Many businesses enter the market daily, while others exit the competition. According to the most recent data from the U.S. Bureau of Labor Statistics (BLS), about 25% (1 out of 4) of businesses in the U.S. close within their first year. This often happens because they fail to impress their audience with digital advertising or lose control of their ad campaigns due to intermediaries. If you’re like many marketers, you’ve dipped your toes into the world of digital advertising, but there’s a whole ocean of advanced strategies waiting for you to look at. Imagine having the power to create and control your ad campaigns at your fingertips—no intermediaries, no complicated negotiations. Self-serve ad platforms make this a reality.
They offer marketers the freedom to take charge of their strategies like never before. These platforms give you the power to customize your ad campaigns accurately, using real-time data to make smart choices that boost your brand’s visibility.
If you are new to this, don’t worry. Using self-serve ad platforms is very easy, and if you follow the advanced ideas that we will discuss in this blog, you will surely master them.
Self-Serve Ad Platforms: The New Wave of DIY Advertising!
When digital advertising was newly introduced in the market, it gained popularity and support because people were fed up with traditional mediums. However, one significant drawback that many advertisers and publishers faced was the heavy interference of middlemen, which limited the potential of ad campaigns and earnings. Now, self-serve platforms are demonstrating their importance in the digital sector.
These platforms are similar to DIY (Do-It-Yourself) toolkits for digital advertising. Instead of depending on middlemen, you can control your ad campaigns through user-friendly dashboards. It’s like building a piece of furniture—choosing the materials, design, and colors to craft it exactly how you want. Similarly, these platforms enable you to manage ad sales, purchases, and targeting options by yourself. It means the entry of a middleman is totally banned here.
Self-serve ad platforms are designed for both advertisers and publishers. Some focus only on helping advertisers buy ad space (demand-side platforms), while others help publishers sell their ad space (supply-side platforms). Some are open to both advertisers and publishers (e.g., ad networks and ad exchanges). By using these platforms, you have full control over your advertising strategy and can ensure that it meets your specific needs.
Why Should Businesses Turn to Self-Serve Ad Platforms?
The benefits and the current needs are the important factors that can automatically increase demand for many things. This concept also applies to digital advertising. Here are multiple compelling reasons why businesses should consider turning to self-serve ad platforms:
Control Over Campaigns
Self-serve advertising platforms give advertisers full control over their ad campaigns. They can create, manage, and adjust their ads whenever they want without waiting for approval from a third party.
This flexibility allows advertisers to respond quickly to tackle changes in the market or audience behavior. They can experiment and check with different ad formats, targeting options, pricing models, and budgets to see what works best for their goals, which leads to more effective advertising results.
Cost-Effective Advertising
Using a self-serve ad platform can help save money compared to traditional advertising or third-party mediums. Advertisers can set their budgets and only pay for the online ads they actually run, which makes it easier to manage costs. Many platforms let you pay per click or impression, so businesses can control how much they spend.
Whenever you want to stop your ad campaign, you can do so with these platforms, ensuring that your budget does not get exhausted by inactive campaigns. This way, even small businesses and startups can reach their ideal audience by spending wisely on online advertising. It makes advertising more affordable and accessible for everyone.
Access to Data and Insights
Why are data and insights important? To improve campaign performance? That is absolutely right, but how quickly you get that data makes all the difference. Self-serve ad platforms give users important data and insights about their campaigns.
Advertisers can see how well their ads are doing by tracking things like impressions, clicks, and conversions in real-time. This information helps them a lot in knowing the actual positions of their ad campaigns. By looking at this data, businesses can make important decisions, improve their targeting, and adjust their online ad campaigns to get better results.
More Transparency
When people choose third-party agencies for digital advertising, they are forced to believe what the agency tells them about ad campaign performances. This lack of options leads to trust issues.
Self-serve ad platforms are very transparent. You can easily see every crucial detail about ad campaigns, like how much you are spending and how well campaigns are doing at any time.
This clear view helps you trust the process because you know exactly what’s happening with your advertising money. You also get detailed reports and analytics, which help you understand your spending better. This transparency means you know exactly how your ad money is being used and what results they are bringing.
Quick and Easy Setup
Setting up ad campaigns on self-serve ad platforms is usually easy and user-friendly. Advertisers can quickly create and launch their ad campaigns without needing special skills or knowledge.
Most self-serve ad platforms provide templates and step-by-step guides to help users with ad campaign creation. They also trained their support team to assist users promptly with any questions or issues they may encounter during the set-up process. This simplicity saves time and lets advertisers concentrate on their strategies instead of getting stuck in complicated setups,
Innovative Ideas for Using Self-Serve Ad Platforms
There are many ideas for using self-serve ad platforms, but we should focus on the ideas that give the best results. Here are some advanced ideas to consider:
Conduct Research on Result-Oriented Ad Platforms
Before you start advertising, it’s important to research different self-serve ad platforms. Look for those that provide good results for your industry or target audience. Read reviews and case studies and compare features like targeting options, cost, and user-friendliness.
There are many ad platforms involved in fraudulent activities. You need to filter them out and find the best one. This way, you can choose the right platform that can fulfill your needs and help you achieve your advertising goals effectively.
Launch Targeted Campaigns for Niche Audiences
These ad platforms help you create targeted ad campaigns for specific groups of people. By finding a niche audience—like iGaming players or young couples—you can design your online ads to connect directly with their interests and needs.
This method boosts the chances of getting people to engage with your ads and make purchases because the message speaks to them. It’s important to research and understand your niche well so you can create content that is relevant and appealing to the right customers.
Test Multiple Ad Variations with A/B Testing
Advertisers often skip this process because it can be time-consuming. However, this testing provides valuable insights, which is why we included A/B testing in our list. ‘A’ and ‘B’ testing means making two or more versions of an ad to find out which one works better.
With self-serve ad platforms, you can easily try out diverse headlines, images, or calls to action. By checking the two different versions of an online ad, you can improve your ad campaigns for better results. This process helps you understand the following things:
- What your audience likes best.
- Which ad gets the most clicks?
- Which elements of the ad work best?
Set a Cost-Effective Daily Budget and Bid
Setting a cost-effective daily budget and bid is important when using self-serve ad platforms. This helps you control your spending and prevent overspending on ads. By deciding how much you want to spend each day and how much you are willing to pay for each click or view, you can keep your campaigns running smoothly without wasting money.
It’s a smart way to handle your finances while still effectively promoting your business. You can change your budget based on the performance of your online ads. Keeping your bids competitive while staying within your budget helps you get the best results from your ad campaigns.
Promote Time-Sensitive Offers or Discounts
Self-serve ad platforms are excellent for promoting limited-time offers or discounts. You must focus on creating a sense of urgency in your ads—like saying a sale ends soon—so you can get potential customers to act quickly.
This approach can lead to immediate traffic and sales because people tend to respond to promotions that have a time limit. Be sure to clearly explain the offer and when it expires to catch people’s attention and encourage them to make decisions.
Use Frequency Capping for Ad Fatigue Prevention
Consistently showing online ads by self-serve ad platforms might backfire on your ad campaigns. You need to balance the time you display ads so that you don’t annoy your audience and keep their interest in your message. Frequency capping lets you control how many times a person sees your ad at a specific time.
This is important because showing the same ad too much can make people tired of it and cause them to ignore or dislike your brand. By setting a limit, you can keep your audience interested and engaged, making your ads work better. It helps keep your message fresh and makes sure you don’t overwhelm potential customers by showing them the same ad repeatedly.
Monitors and Optimize Campaign Performance
You are putting a lot of effort into your self-serve ad platforms, but are those efforts giving the desired results? Only you can answer that. To find out, you need to monitor the performance of your ad campaign regularly.
Self-serve advertising platforms give you real-time data so you can see how your campaigns are going at any time. You can check metrics like clicks, conversions, and impressions to understand what is working and what is not. Regular monitoring gives you insights that you can use to optimize your ad campaigns.
Why 7Search PPC is the “GOAT” of Self-Serve Advertising!
7Search PPC has earned its reputation as a “GOAT” (Greatest Of All Time) in a very short period. While it may sound biased, a reality check will reveal that it is indeed a fact. The advertising and monetization services we offer, which provide full freedom, make all of this possible. We entered the market when it was tough to stand out because the big ad networks already covered a large portion of it. However, we discovered a significant gap in providing full control over ad campaigns. As a result, when people are asked about the best self-serve advertising platform, most of them mention our name.
In the history of ad networks, we have emerged as a fully transparent ad network that not only provides every crucial detail about ad campaigns but also empowers our advertisers and publishers to take full control and make smart choices that boost their earnings and improve their advertising efforts.
We offer five high-performing ad formats and also real-time and accurate reports to our advertiser and publisher partners. Not only that, but our user-friendly interface and 24/7 customer support also ensure a seamless experience for all our clients. Here are the key advantages of using the 7Search PPC self-serve ad platform for both advertisers and publishers:
- Quick Registration and Account Setup Process
- CPC, CPM, and CPA Pricing Models
- Start with Just $100
- Multiple Payment and Payout Options
- Coverage in 239+ GEOs
- No Hidden Charges
Conclusion
Self-serve ad platforms give businesses the power to manage their own advertising. These platforms let marketers create, run, and improve campaigns without needing help from middlemen. With smart strategies like doing research, focusing on niche audiences, and using A/B testing, businesses can make the most of self-serve advertising and get great results. 7Search PPC takes your advertising and monetization efforts to the next level. In just a few steps, you can start your journey with our ad network and experience the real power of our self-serve ad platform.
Frequently Asked Questions (FAQs)
What are self-serve ad platforms?
Ans. These are online ad platforms that allow advertisers to set up, create, manage, and optimize their ad campaigns without intermediaries.
How do self-serve ad platforms work?
Ans. These platforms provide user-friendly dashboards where advertisers can set their budgets, target audiences, and choose ad formats. Publishers can also check their earnings through their dashboard.
How can businesses gauge the effectiveness of their self-serve ad campaigns?
Ans. Businesses can measure success by tracking key metrics such as clicks, impressions, conversions, and return on investment (ROI).
Are there any additional or hidden costs associated with using self-serve ad platforms?
Ans. While most platforms have transparent pricing, there might be additional costs for premium features or specialized targeting options.
What are the perks of using self-serve ad platforms?
Ans. Key benefits of using self-serve advertising platforms include increased control, cost-effectiveness, access to data, transparency, and ease of use.
