You know advertising is crucial for the growth of a business. If you own a business, you must know there are various other things that are needed to grow a business. Today, we will talk about one such thing. It’s called retargeting ads. In this blog, you will get in-depth knowledge about retargeting and how you can use it to take your business to new heights.
So, What Is This Retargeting?
Many times, users visit your website, but they do not perform any of the desired actions, such as form submission and sign-up, and leave the website. So, in this case, businesses take help from the ad networks for retargeting.
Retargeting, basically, is encouraging the previously visited users to your website to return to it in order to fulfill a desired action. This encouragement is done by showing the business website’s ads to those previously visited users on social media platforms, similar websites, etc.,
Retargeting Vs. Remarketing
Many people use the terms retargeting and remarketing interchangeably. But they slightly differ from each other. Retargeting means encouraging customers who didn’t perform the desired action on your website the first time they came to come back there and fulfill that action.
Thus, retargeting is related to the users who never made a purchase on your website or availed of your services. Remarketing, on the other hand, encourages the users who have already purchased something from you/availed of your services to come to your website and perform the same or a different desired action.
Retargeting ads aim to build new relations, while remarketing’s goal is to strengthen old relations.
How Do Retargeting Ads Work?
A question might arise in your mind: How does retargeting work? Let’s understand this in detail.
Tracking pixels are used in retargeting in order to track the users who visit your website. Do you know what is meant by tracking pixels? It is a piece of code placed in a website header so that it loads on all the pages of your website. Tracking pixels track the users who visit your website.
The best thing about tracking pixels is that they do not store personal information, such as the name and address of the user.
Instead, it tracks the user on the basis of their IP address. It displays your retargeting ads to those who visited your website but left without fulfilling the desired action. Tracking pixels can also tell if a user has completed an action.
Are There Any Benefits Of Using Retargeting Ads?
Of course, there are benefits of retargeting ads. Otherwise, no one would have been using it. Let’s discuss some of them:
Boost In Sales
In retargeting, you encourage people who already know about your business to visit your website. Thus, you do not start from scratch to persuade web users to buy your product or avail of your services.
Creation Of An Ad Campaign Based On The Stage Of Leaving:
Users leave your website at various points. For instance, one user can leave after scrolling for a minute, and another can leave after adding an item to the cart. Retargeting ads can be created based on the stage when the user leaves your website so they see ads related to their stage of leaving. This is a pretty effective feature of retargeting.
Enhanced Brand Recall
When you encourage the users who have visited your website to return to your website, it embeds your brand in their minds, resulting in a better brand recall.
Promotion Of New Product/Service
As discussed earlier, retargeting involves encouraging the users who visited your business website in the past to return to it and fulfill a certain action. This results in better brand recall, which leads to enhancing your brand value. Then, these people will consider buying your new products/avail of your newly launched services.
Ad Formats To Use for Retargeting
There are various ad formats that can be used for the purpose of retargeting. Let’s discuss some of the most popular ones:
Text Ads
Text ads can be defined as ads that simply contain text. These are not accompanied by anything else, such as images and graphics. Despite being one of the simplest ad formats, they are highly popular.
Banner Ads
Your retargeting campaign can be really effective with the use of these ads. These ads contain images, making them a good choice for retargeting marketing. The reason for this is that human beings engage more easily with images than texts.
Popunder Ads
Popunder ads are one of the oldest ads in the market. The reason for their popularity is their disruptive nature. Let’s understand their disruptive nature: Popunder ads open up behind the current window and appear to the user only when he/she closes that window. Thus, retargeting ads can be created in popunder ad format for effective results.
Native Ads
These ads merge seamlessly with the content as if they are a part of it. These ads are also a good choice for retargeting campaigns.
Video Ads
We discussed earlier that human beings engage more easily with images than with texts. They engage with video much more easily with videos than images. So, you can make your retargeting ads really creative and engaging with the help of video ads.
Social Bar Ads
Social bar ads are push notification ads. These ads can be created in various shapes and sizes. This ad format is a great choice for creating retargeting ads as it creates a sense of urgency.
Steps To Create A PPC Retargeting Campaign
PPC stands for pay-per-click. PPC advertising does what its name implies – the advertiser has to pay a certain amount to the publisher every time his/her ad is clicked. This is a very effective method for creating retargeting ads because advertisers do not have to pay any amount when their ad is not clicked. So, PPC advertising is also cost-effective.
Now, let’s discuss the steps that are required to create a PPC retargeting ads campaign:
Identify The Retargeting Audience
Before launching a retargeting campaign, you must know who your retargeting audience is because you do not want to waste your time on people who are irrelevant from the perspective of getting clicks.
Choose The Best Advertising Platform According To Your Needs
The next important thing in a retargeting campaign is selecting the advertising platform. You should choose an advertising platform that fulfills your retargeting goals.
Some of the best advertising platforms are the following
7Search PPC
This ad network is one of the best choices available. Let’s discuss why:
User-Friendly Interface
7Search PPC has a user-friendly interface. It means our site is easy to use. You can create an account pretty easily, and you can create your ad campaigns in a simple manner as well.
Various Ad Formats
Our ad network provides you with various ad formats that can be used for retargeting. These ad formats include text ads, banner ads, social bar ads, popunder ads, native ads, and video ads (coming soon).
Pricing Models
In order to boost retargeting ad campaigns, we offer various pricing models. These are the CPM (cost-per-mille) model, the CPC (cost-per-click) model, and the CPA (cost-per-action) model [coming soon].
24*7 Customer Support
We are available for our customers 24*7. Contact us anytime regarding any queries, and we will respond as soon as possible.
Advanced Security
Our ad network provides three-layered security for the protection of your data. We use a blend of in-house and third-party fraud detection systems.
Google Ads
Google Ads is another popular choice. There are various benefits of choosing it for retargeting:
Quick Account Setup
Google Ads allows you to set up an ad account pretty easily. It is one of the best qualities of the ad network.
Reliability
Google is a pretty popular network, and it has a pretty big brand value. Its fame serves for its reliability.
Accuracy
The data that Google provides is pretty accurate. So you can rely on it completely.
Conclusion
Today, we discussed retargeting ads and why they are so important. These ads encourage the users who visited your website but left without performing the desired action to return to your website and complete that action.
Retargeting and remarketing have a slight difference. Remarketing is related to the users who have already fulfilled the desired action and is used to strengthen old relations. Retargeting, on the other hand, is related to the users who did not perform the desired action when they visited your website for the first time. It is used for building new relations.
Retargeting can provide you with various benefits, such as a boost in sales, enhanced brand recall, and assistance in selling new products/services. You can use various ad formats, such as text ads, banner ads, social bar ads, video ads, popunder ads, and native ads, to boost your retargeting ad campaigns. 7Search PPC and Google Ads are two popular ad network choices for creating retargeting ad campaigns.
Frequently Asked Questions (FAQs)
What is retargeting?
Ans. Retargeting can be defined as the activity that is used to target the users who had visited your website sometime in the past but left without performing the desired action. These users are then encouraged to return to your website and complete that action through various methods, such as showing ads on platforms related to your business.
What are some advantages of using retargeting ads?
Ans. Some advantages of using retargeting ads:
- Boost in sales as people who already know about your business are targeted.
- Retargeting ads can be created based on the stage at which the user left your website. Thus, specific retargeting ads can be created.
- It enhances brand recall.
- Due to enhanced brand recall, your brand value improves, which results in building people’s trust in your business.
What is the difference between retargeting and remarketing?
Ans. Retargeting and remarketing differ slightly from each other. Retargeting is related to the users who visited your website but did not perform the required action, so you encourage them to return to your website and complete that action.
On the other hand, remarketing targets the users who have already performed the desired action on your website. Thus, retargeting aims to build new relations, and remarketing aims to strengthen old relations.
