What do marketers really want in their business journey? A master product and an advertising strategy that helps them capture their target audience’s attention while driving consistent sales growth. Developing a master product needs a blend of market research, creativity, and relentless optimization.
What about finding an appropriate and cost-saving advertising strategy?
It also takes time when various strategies are roaming around you. But don’t worry. We have a perfect advertising strategy for you – PPC advertising.
Do you sometimes feel like your business is invisible online, even when you have a master product?
It can be frustrating when you are not getting the traffic you need. But what if there is a way to reach people who are already interested in what you are selling?
Yes, my friend, that’s the power of pay-per-click advertising. It is like putting up a sign that says, “Stylish Clothes Here” on websites that people visit to find party-wear dresses or blogs to read content relevant to that. When someone clicks on your ad to see your offerings, you pay a small fee.
Not only that, but it also has various benefits. Come, let’s find out together!
PPC Advertising: Drive Targeted Traffic
Suppose you run an e-commerce business and are looking for a promotion. You chose the traditional advertising approach and paid a high amount for that. Did you know that you paid an advertising amount for both audiences? The first one is for those who are interested in your offerings, and the second one is for those who might not be interested in your offerings.
Is it worth it for your advertising budget? No, it is not; that’s why PPC advertising is the top choice among worldwide advertisers. Here is the proof;
According to real statistics, 65% of small to mid-sized businesses have implemented a Pay-Per-Click (PPC) advertising campaign.
- About 32% of companies utilize pay-per-click (PPC) advertising to sell their products to consumers directly.
- 65% of high-intent searches end up with users clicking on an ad
- Pay-per-click (PPC) traffic has a conversion rate that is 50% higher than that of organic site visitors
- 46% of all clicks on a SERP go to the top three pay-per-click (PPC ) ads.
Here is the definition;
PPC advertising is a category of online marketing in which advertisers only pay when a viewer clicks on their ads. It is a simple way to drive traffic to your site rather than earning it organically. In simple terms, you create ads and bid on keywords.
When people type and search for that keyword, your ad may display above or below the search results. These ads also attract people when they visit particular websites or blogs.
It also allows businesses to target ideal audiences, control their budget, and measure the effectiveness of their PPC campaign in real-time.
Benefits Of Utilizing PPC Advertising
Pay-per-click advertising can be advantageous for businesses seeking to boost their online presence and engage the ideal audience to their websites. Here are some key benefits;
Increased Visibility and Brand Awareness
Pay-per-click ads can be a great way to increase your brand’s visibility, especially if your website is not ranking well in organic search results. By targeting your ads to people who search for keywords related to your business, you are more likely to reach ideal customers who are interested in what you have to offer. This means that PPC ads can help you expand your market and connect with your potential customers more effectively.
Audience Targeting
PPC advertising permits you to focus your ads on a specific audience, ensuring that your ads are seen by audiences who are interested in your offerings. You can show your ads according to demographics, preferences, location, and even the keywords that people are searching for. This reduces the amount of money you waste on ads that won’t be seen by ideal people.
Measurable Results
The next benefit of utilizing PPC advertising is measurable results. This is very important for advertisers because after seeing the result, they can understand whether they are on the right path or need to modify their strategy. PPC advertising is a highly measurable form of marketing. You can precisely target;
- The number of people who view your ads,
- Click on them,
- Convert into paying customers.
This data enables you to gauge the efficacy of your PPC campaigns and make modifications as needed to improve their effectiveness.
Flexibility
PPC advertising offers good flexibility when it comes to creating and placing ads. You can create text, popunder, or video ads based on your preferences. Additionally, you can place your ads on various platforms, relevant websites, and blogs.
Some PPC ad networks like 7Search PPC offer full control of your PPC ad campaign, which means you can customize targeting parameters for specific audience segments and budgets for maximum efficiency and effectiveness.
Quick Results
The most attention-grabbing aspect of PPC is its ability to yield quick results. This strategy can be an effective way to see instant results for your online marketing efforts. Once you’ve set up your campaign and launched your ads, you can start seeing a good volume of traffic to your business website within a few hours.
This is a great way to get started with online marketing and see immediate outcomes.
The Basic Components Of PPC Advertising
The basic components of pay-per-click advertising include;
Keywords
The foundation of your PPC campaign is decided by the keywords that display your ads when people search for them. Selecting the appropriate keywords is critical to reach the desired audience. By conducting in-depth research to identify relevant keywords for your product or service, you can ensure that your ads reach the right audience for your business.
Ad Copy
If you want to stand out in a fierce market, your ad copy needs to be attractive. It should be concise, clear, and effectively communicate the benefits of your offerings. This component helps businesses convey their message to their desired audience persuasively.
Remember, your ad copy is your chance to convince people to click on the first attempt, so try to craft it compellingly.
Landing Page
The destination of your ad holds great importance. The landing page is a specialized webpage that aims to turn clicks into customers. It should be relevant to your ad and offer and should provide a seamless continuation of the user’s search intent. An optimized landing page with a clear call to action enhances the chance of conversion.
Bid Strategy
When you run a pay-per-click (PPC) campaign, you need to specify the maximum amount of money you are willing to pay when someone clicks on your ad. The auction system on PPC platforms uses this information to determine where your ad will appear.
Your bid strategy plays an important role in deciding how much to invest for each click, taking into account your budget, competition, and target audience. By choosing the right bid strategy, you can optimize your campaign to get the maximum ROI.
Exploring Various Types Of PPC Ads
Let’s explore different types of PPC ads that can help you attract your ideal audience to your website. You can choose from numerous types of ads depending on your business goals and objectives. Some of the most commonly used types include;
Search Ads
Suppose you own a stationery store, and you have chosen search ads for the promotion of your business. These ads can be a valuable tactic for targeting prospective customers who are actively searching for keywords relevant to your business, such as “Ink Pen” or “Stationery near me”.
These ads, which are text-based, will appear at the top position of the search engine result pages (SERPs) when users enter these terms. This is an excellent way to engage customers who are very likely to make a purchase, as they are already searching for the stationery products or services that you offer.
Display Ads
Display ads are the most widely used pay-per-click (PPC) ads by advertisers. They are presented in different formats, such as images, banners, and videos, and they appear on websites and blogs.
Advertisers use various targeting options such as demographics, interests, and browsing history to show these ads to relevant audiences. For example, if someone has recently visited a financial website, they may see display ads for similar kinds of financial services such as loans or debit cards.
Video Ads
Short and engaging video ads can effectively grab attention and convey the message about your product or service in a memorable way. These ads are typically displayed on platforms like YouTube or within websites. These ads are becoming famous in digital marketing due to their effectiveness.
Around 85% of businesses are incorporating video into their marketing strategies, and 92% consider it to be essential. This demonstrates that video is a powerful tool in digital marketing.
It’s not just a trend; it is projected that online video traffic will dominate over 84% of all consumer traffic. The real benefit of video ads is their ability to reach a large audience.
Remarketing Ads
Have you ever explored a website and then noticed that the same products or services you viewed there are being advertised to you on other websites?
Well, that’s called remarketing! These Pay-Per-Click (PPC) ads are designed to target users who have interacted with your business in some way, perhaps by visiting your website or adding items to their shopping cart. These ads serve as a subtle reminder to customers, which can encourage them to complete their purchases.
Why Opting For 7Search PPC Is A Smart Decision?
If you are looking to advertise your business through PPC advertising, then 7Search PPC is the top choice. Our ad network has a vast network of publishers with good traffic, which ensures the maximum exposure of your ads. While other ad networks charge high advertising fees from advertisers, we maintain affordability without compromising on quality or reach.
The next big thing is transparency, as we believe in providing detailed analytics and insights to our beloved advertisers. This helps them to make informed decisions and optimize their campaigns for better results.
What We Offer To Our Advertisers;
- Precise Targeting
- Engaging Ad Formats (Text, Banner, In-Page Push, Native, Popunder)
- Flexibility
- Global Reach
- Quality Traffic
- Real-Time Monitoring Tools
How To Create A Campaign With 7Search PPC
Here is a step-by-step guide that explains how to create a PPC campaign using 7Search PPC;
Step 1: Register/Sign Up
The first step is to ensure that you have an advertiser account on our platform. If you don’t have one, you can register for it by visiting our website, www.7searchppc.com
Step 2: Initiate The Campaign Creation Process
Login to your 7Search PPC advertiser account. On the dashboard, locate the “Campaigns” section and click the button labeled “Create Campaign”.
Step 3: Campaign Settings
Choose the 7Search PPC campaign objective that aligns with your purpose, like Brand Awareness, Lead Generation, or Sales. Once you’ve selected it, click “Start”.
Step 4: Ad Type Selection
Select the type of ad you want to create. 7Search PPC offers numerous ad types. Select the type that best suits your campaign and message. After that, click “Next” to proceed.
Step 5: Budget and Bidding
To run a successful campaign with 7Search PPC, you need to allocate a budget and decide on your bidding strategy. 7Search PPC offers different bidding strategies, such as manual bidding or automated bidding. You should choose the bidding strategy that aligns with your budget and campaign goals.
That’s it! By following these quick guidelines, you can easily create your campaign at 7Search PPC and achieve your PPC advertising goals.
Bottom Line
In the world of online advertising, having a great product is not enough. You also need a way to attract customers. PPC advertising on pay-per-click sites can be a great solution. With PPC, you only pay when the user clicks on your ad. In this blog, we have discussed the power of PPC advertising and how it helps businesses reach their ideal audience, drive traffic, and boost sales.
Utilize this blog and apply it in your marketing game to see the transformative power of PPC advertising for your business.
Frequently Asked Questions (FAQs)
What does PPC advertising mean?
Ans. PPC advertising is an approach in digital marketing where advertisers are charged a small fee for each click their ad receives.
Why are PPC ads important for businesses?
Ans. PPC ads are a potent way for businesses to drive relevant traffic and conversions by reaching their ideal audience when they are searching for similar products and services.
How do I set up a campaign at 7Search PPC?
Ans. To set up a campaign at 7Search PPC, register as an advertiser and then log in with your credentials. Click on the “Create Campaign” button, and after that, define your campaign’s purpose (brand awareness, sales, leads, etc.).
Pick your ad format and fill in the ad details. Set your budget and bidding strategy, and then launch your campaign.
What is remarketing in PPC advertising?
Ans. Remarketing in PPC advertising means showing specific ads to people who have already visited your website or engaged with your brand before. This helps them remember your brand and encourages them to come back and make a purchase.
Is PPC advertising appropriate for all businesses?
Ans. Yes, my friend. PPC advertising can be essential for all businesses. However, when investing in PPC ads, remember to consider various factors, such as budget, ideal audience, and competition level.
