There’s a pill for you to lose 5 kilos weight in seven days, an anti-aging cream that gives back 10 years of your life, and even protein shakes that keep you energetic all day. You’ve probably seen the ads, right?
How genuine these products are is a different story, but what’s notable here is that there’s an unimaginably huge market for them. You’ll see people getting swayed by the ads and making a well-thought (sometimes impulsive) purchase. We’re talking about none other than Nutra. Or nutraceuticals.
If you’re an affiliate marketer, this vertical is definitely something that you should explore. The scope is broader than you can imagine, and earnings are reaching millions for nutra affiliate marketers. So, here’s a guide to introduce you to this vertical and dive into the secrets that you can use to promote it as a nutra affiliate.
What is Nutra?
While people might not know about Nutra from the umbrella term, everybody has come across it in passing. The vitamin supplements in your cabinet, the protein shake after an exhausting session at the gym, and the pill you take to enhance your potency are all a small part of it.
Nutra, or nutraceuticals, are any food products or supplements that provide some sort of health benefit. They’re not medically prescribed by doctors but can be recommended by them. They’re meant to prevent/treat diseases or add additional nutrients to everyday diets.
The Worldwide Nutra Market
Ever since the COVID pandemic that left the whole world heavily health conscious, the Nutra market has seen a huge boost. The global nutraceutical market saw a $419.93 billion revenue in 2023 and is projected to grow to $457.35 billion by 2032. During this period of 2024-2032, it’s set to see a CAGR of 9.95%. (Source: Fortune Business Insight)
The reason behind this is the health-conscious generation that wants to protect itself from the growing number of health hazards. Add to this the recommendation from doctors to include functional and nutritional supplements to boost immunity, and you’ve got the perfect scenario for a growing market.
Where Do Nutra Affiliates Come In?
Nutra affiliates are individuals or marketers who specialize in promoting nutraceutical products and brands. They sign up for affiliate programs and promote via blogs, social media platforms, YouTube, advertising, or personal connections.
But do all affiliate marketers promote the same people? Not really. The nutra vertical is huge, with multiple small niches a part of it. They all create different content and have different nutra traffic. You can have nutra affiliates that:
Directly promote to the end users of a single niche. For example, skincare influencers usually promote supplements that improve skin to their followers. Cater to the growth of nutra business owners. For example, they can recommend ad networks to uplift their advertising.
Affiliate marketers can join relevant affiliate programs based on who their audience is and earn a commission every time someone makes a purchase through their affiliate codes/links.
Where is Your Traffic From?
As we said, ‘Nutra’ is an umbrella term and can be divided into multiple niches. You can have traffic from either of these niches or from a combination of them.
- Vitamins and herbal supplements
- Dietary supplements
- Fitness and weight loss products
- Nutritional supplements
- Beauty and skincare products
- Workout equipment
- Sexual wellness supplements
- Functional beverages
- Dental products and creams
When it comes to the Nutra industry, the scope is endless. If you still don’t have traffic, find a niche that you have expertise in and establish yourself there. From there on, find easy-to-promote programs that pay high commissions.
Secrets to Nutra Affiliate Marketing
Now, you probably want to know how you can ace this Nutra affiliate marketing game. Well, while there’s no big secret as such, there are strategies that you can implement.
Niche down
While your first thought might be that you can enroll yourself in multiple programs and target all niches for better commissions, this might not be the best option. It’s better to niche down and become an authority figure in it to better sell to your audience. You can target very specific users with highly relevant products and eventually improve your credibility, engagement, and conversion rates.
Plus, this will also keep things organized. You won’t have to worry about posting ten different kinds of content.
Promote only genuine products
When it comes to nutra, trust is a very sensitive factor. You’ll come across a lot of misleading products and ads that are only meant to scam people. Promoting such low-quality and scammy products can seriously harm your reputation. Your audience will lose faith in you, won’t rely on you for future recommendations, and will make you a target for negative feedback.
So, ensure that you are only promoting genuine products. Do thorough research about the product and brand, try it for yourself, and make sure they will provide actual value to your audience. This way, you successfully maintain a long-term relationship with your audience.
Tailor them to your audience
Next up is to tailor your promotional material to your audience. Don’t make it look like you’re talking to a wall. Nutra affiliate marketing works best when you understand the needs and wants of your audience. Choose products that will be beneficial to them and position them in a way that makes them want to purchase it.
For instance, if you’re a fitness influencer, then choosing products like protein shakes and nutritional supplements to promote can be a good idea. Address their concerns about sore muscles, tell them why it’s good for muscle growth, the outcomes they can expect, etc. Be there to sort out all their concerns.
Make your creatives speak
One thing is for sure- the nutra industry relies heavily on visual creatives. People want to see how a product or a service can actually be beneficial for them. For this reason, you need to make your creatives speak. Remember the pain points and desires you figured? Put them to use and pair them with:
- Before/After images to showcase the process and outcome
- Videos that show the progress
- Real people using the product/service
- Genuine claims that are actually possible
- Inspiring stories that give hope
- Educational material that moves people
- Call-to-actions that compel people to make a purchase
For instance, if you’re promoting weight loss pills, you can show the before and after images of the same person. Just make sure that the visuals are genuine and that the claims are not far-fetched.
Be transparent about your affiliate efforts
The biggest thing that most nutra affiliates often miss out on is their affiliate codes. Very often, you will see affiliate nutra ads that aren’t accompanied by any codes or links. This causes affiliates to lose out on a big chunk of their commission.
To gain commission, you need to be transparent about your affiliate efforts. Don’t fear coming off as too ‘salesy’. Let the viewers know that you are promoting other products, highlight your codes and links, and ask your audience to use them when they make a purchase.
Target specific GEOs
Some countries are more likely to purchase a product than others. Targeting them with your promotional material can get you more referrals.
Let’s understand this with an example. Suppose you are promoting protein shakes. Here, you might want to look at countries where people exercise the most. According to the World Economic Forum, this would be the Netherlands, Germany, Romania, Russia, Hungary, and India.
Targeting these countries with your ads, optimizing your blogs for these areas, and using hashtags on social media that pertain to them can get you more referrals and, ultimately, commission.
Diversify your approach
The next thing you can do is diversify your approach to multiple affiliate programs and promotional strategies. This way, you can expand your audience and easily increase your commissions.
If you have plenty of Nutra traffic on your blog that converts, that’s great on its own. What you can also do is expand your promotional strategies to social media platforms and personal recommendations. If you want to take it to the next level, then using banners and push ads can also be a great option.
7Search PPC- The Leader in Nutra Affiliate Marketing
While you’re here, let’s make things even more convenient for you. 7Search PPC is a leading Nutra Affiliate Marketing network that brings a productive opportunity for affiliates looking for an effortless income. Its programmatic system for affiliate marketers ensures that they get 100% returns on their efforts. Our platform is completely secure, providing endless opportunities for all sizes of businesses and affiliate channels.
If you’re an affiliate marketer, we can assist you in two ways.
- Advertise through our ad network. With five different ad formats, multiple targeting options, and three pricing models, we ensure optimum delivery for all your ads. You can start with as low as $100, limit your daily budget, make changes to a live campaign, and pause it whenever required.
- Join our affiliate program. If your traffic consists of nutra businesses, refer us and convince them to sign up using your affiliate link/code. Once they make a deposit, you will be eligible to earn up to 10% commission on it. Plus, your referral will also receive up to 35% Welcome Bonus. This makes our affiliate program extremely easy to promote.
Conclusion
From the surface, nutra might look like a whole new field, but once you dig deeper, you’ll find that it is present in everyday life in some sort of form. Vitamin and nutritional supplements, weight loss products, skincare and beauty products, and functional beverages are just a small part of it.
In this huge sector that only continues to grow, you can find yourself earning a ton as an affiliate marketer. So, look around, find the most profitable nutra niches and affiliate programs, identify convertible GEOs, create compelling ad creatives that cater to your audience, and diversify your approach as you go. The right nutra affiliate marketing strategies can really take you places.
Frequently Asked Questions (FAQs)
What is the nutra industry?
Ans. Nutra, or the nutraceutical industry, includes businesses selling food products, supplements, or gear that provide some health benefits. These products are either taken to treat/prevent certain diseases or add nutrients to everyday diets.
What is nutra affiliate marketing?
Ans. Nutra affiliate marketing is a promotion tactic where affiliate marketers (bloggers, influencers, or anyone with a platform) promote products and services of nutra businesses in return for commission.
How to promote nutra offers?
Ans. You can promote nutra offers through advertising, blogging, social media posts, and word-of-mouth approach. Make sure your promotions are tailored to your audience, and your creatives speak to them.
Can I earn a lot through nutra affiliate marketing?
Ans. Yes, you can earn a lot through nutra affiliate marketing. As the demand for health and wellness products grows, this sector will grow along with it. It might be a slow start if you’re a beginner but it will pace up once you get the hang of it.
I am a nutra affiliate marketer. How can I advertise products?
Ans. You can advertise affiliate products through an advertising network. Use ad formats that display your creatives well and target areas that are most convertible. Diversify your promotional approach to increase your earnings.
