There’s no better way to start this case study than by sharing this story with you.
On a journey to his grandmother’s house, a man sits by the train window, sipping tea and admiring the beauty of the world outside. Suddenly, his gaze stops at a scene where a few children are selling popcorn packets. A few minutes later, he notices some girls walking by, carrying heavy buckets of water in their hands. He feels sad because he thinks that after so many efforts from his NGO, he failed to bring change.
After he returns home, the heartbreaking scenes he witnesses never leave his mind. He decides to dig deep and try to find the reason behind why, despite so many NGOs being available, including his, they are ineffective in dealing with social problems.
Following discussions with experts and fellow NGOs, it became clear to him that traditional advertising is a lost cause. There is no guarantee that volunteers or donors often notice traditional NGO ads, leading to a lack of funds and manpower.
While searching for solutions, he came across an NGO ad network and found 7Search PPC. This is the story of the founder of Shanvi Foundation, one of the NGOs that advertise through our ad network.
In this case study, we will explore how 7Search PPC supports the mission of NGOs like a pillar. The Shanvi Foundation is one successful example, but many NGOs have turned their advertising challenges into success stories with us.
This case study provides valuable insight for NGOs and anyone in the nonprofit sector looking to raise funding and support.
Don’t miss out on this insightful journey—there’s a lot to gain!
The Challenge: Reaching a Global Audience with Limited Resources
Running a good cause isn’t enough to earn the trust of donors and volunteers—you need to go the extra mile. Managing an NGO is far from the typical business model!
- In Business, people buy products or services in exchange for value (Business Intent – Earning Profit).
- In NGOs, people invest their time and money in exchange for nothing except for the good feeling or satisfaction it brings (NGOs Intent – Bring Change in Society).
Most of the time, you might brush off the plea for a single penny when an NGO rings your doorbell, inviting you to help tackle social issues like illiteracy, hunger, and homelessness.
NGOs face a tough and endless journey, driven by a mission to serve, not to earn profit. But behind every organization, a network of passionate individuals work tirelessly, powering change and offering steadfast support. However, many NGOs are still in the process of building their network, as their voices remain unheard and fail to reach their intended audience.
Along with this, several other significant challenges were shared with us by many NGOs when we reached out via email:
1) Trust Issues: Fraud is widespread, and many fraudsters operate under the guise of NGOs. They ask for money and exploit people’s emotions, which directly affects genuine NGOs that are truly working for a social cause. NGOs often struggle to build trust with their supporters and communities because people may doubt their intentions or worry that funds are not being used properly.
2) Intense Competition: The International Business Standards Organization reports that there are one crore NGOs worldwide. However, some of them are inactive, so the active figures might vary. NGOs face competition for funding, resources, and attention. Many organizations work in similar areas, which creates intense competition for those who want to step forward for a good cause. Having so many options available to supporters makes it difficult for them to focus on other organizations because resources are limited, and they cannot invest in every organization they come across.
3) Public Perception and Awareness: Public perception can be a major challenge for NGOs. If people don’t fully understand the organization’s mission or how they can help, it becomes harder to attract donors or volunteers. There are many NGO ads or charity ads you might have encountered that failed to deliver the right message, including a short but clear detail about their mission, how they work, and how the money will be used. This lack of clarity discourages the audience from donating money, resources, or time.
4) Cultural and Language Barriers: NGOs operating in diverse regions often face cultural and language barriers that can hinder their efforts. For instance, if your NGO is based in the USA, communicating in English is appropriate and effective since most people understand it. However, if your NGO is based in Russia, using English might not be as effective. In such cases, delivering your message in Russian is essential for better communication.
5) Inaccurate Targeting: The time has passed when people would come to you, offering their help for a particular social cause. Now, the competition to attract an audience towards an NGO is so fast-paced that you can’t afford to wait for even a second, as other NGOs with the same cause may reach your audience first. Effectively targeting them is a major issue that often arises in NGO advertising, especially when using traditional mediums.
How 7Search PPC Simplifies The Challenges
Just as a complex math problem requires the right formula, the NGO industry found its perfect solution in the 7Search PPC ad network—tackling challenges head-on and setting an online advertising standard that competitors are now chasing.
Here are the offerings we are currently providing to our NGO advertisers, which also address the problems they have faced in the past. However, to deliver even better results, our team is actively working on upgrades:
1) Advanced Algorithm
Our ad network utilizes a highly advanced algorithm to optimize ad delivery. This means that when you create your NGO ad campaign with 7Search PPC, your NGO ads are shown to the most relevant audience (Beneficiaries, Donors and Sponsors, Volunteers, and Activists), significantly increasing the chances of higher clicks and better engagement. This advanced algorithm addresses the issue of irrelevant traffic and reinforces our promise of delivering the right ad to the right audience.
2) Various Targeting Features
The period of return on investment depends on how quickly your targeted audience sees your NGO ads. This becomes quite difficult when you don’t take accurate targeting seriously or when your chosen advertising platform doesn’t provide you with it. At 7Search PPC, you can target your audience based on devices, operating systems, and countries, which guarantees that your audience will not be missed.
3) CPC and CPM Pricing Models
Some NGOs want to increase their organization’s awareness, while others want to increase their funds. However, they were paying a fixed amount, which we believed was totally unfair to them. Our ad network offers two pricing models: Cost-Per-Click (CPC) and Cost-Per-Mille (CPM). With CPC, NGOs only pay when someone shows interest and clicks on their ad, making it cost-effective. CPM allows NGOs to pay for every 1,000 impressions, which is useful for brand awareness. Both pricing models provide NGOs with the flexibility to choose based on their goals.
4) Superpowered Ad Formats
Ad formats are the real heartbeat of any NGO ad campaign. However, some ad formats disrupt the current or ongoing experience of the audience. That’s why our focus from the start has been to offer ad formats that successfully deliver the message from the advertiser without making the audience angry. Currently, we have banner ads, text ads, native ads, in-page push ads, and popunder ads. All these ad formats come with a high success rate, not only on other ad platforms but on ours, too.
5) User-friendly Interface
Too many options available in different places make things complicated and confuse users. This is one of the biggest challenges NGO advertisers face when they join even large ad networks. The 7Search PPC platform is designed to be simple and easy to use, even for those with little experience in creating ad campaigns on digital ad networks. With a simple dashboard and easy-to-follow steps, NGO advertisers can quickly set up and manage their ad campaigns. This reduces the time advertisers spend learning how to create and manage campaigns. We want our advertisers to focus only on their mission, not on complicated ad management tasks.
Top GEOs Targeted by NGOs in 2024 on 7Search PPC
As we all know, the year 2024 has just ended, and we have entered 2025. In 2024, NGOs (Non-Governmental Organizations) typically focused their advertising efforts on key GEOs where their cause was most relevant and where they could generate maximum engagement.
Here is the list of countries that became more favorable for our NGO advertisers. In 2024, they mostly targeted these countries when creating their ad campaigns on 7Search PPC. Please have a look, as it might help with your future targeting.
United States
The United States is the most targeted choice among NGO advertisers at 7Search PPC, and there is a strong reason for that. The U.S. has a large network of NGOs, extensive donor engagement, and a high percentage of government and private sector funding. It leads in global philanthropic efforts, supporting causes such as disaster relief, education, and poverty alleviation. These reasons are enough to target the U.S. for any NGO whose main focus is to gain funds for important social causes.
United Kingdom
The second most favorable country that our NGO advertisers targeted in their ad campaigns in 2024 is the UK (United Kingdom). The government and people of this country are very supportive when it comes to taking part or contributing to charity. Currently, we don’t have data for 2024, but if we look at 2023, the public in the United Kingdom donated an estimated £13.9 billion to charity, an increase of £1.2 billion from 2022.
Canada
The population of Canada in 2024 will be around 41 million. Canada is famous for its stability in politics and strict laws against organizations that ensure the donation money that people give to NGOs is totally safe and under scrutiny. This gives confidence to people who live in Canada and encourages them to donate without tension.
Australia
Australia itself has over 600,000 NGOs, with more than 60,000 currently active. The high number of NGOs is due to their focus on protecting wildlife, especially ‘Kangaroos.’ Some of the NGOs working to save wildlife animals include the International Kangaroo Protection Alliance (IKPA), Kangaroo Alive, and Animals Australia. The country is also well-regarded for supporting causes such as Disaster Relief, Indigenous Rights, and Health Initiatives.
Germany
Germany is famous for supporting soccer, but it has also given equal importance to social causes. This country plays an important role in supporting global NGOs by providing funding and other resources for development, humanitarian aid, and environmental protection projects. The country has a long history of both giving and receiving government support for international causes. Many NGOs working in Africa and Asia see Germany as an important donor and partner in promoting human rights and sustainable development.
NGO Advertisers on the Rise: Yearly Growth on 7Search PPC!
The numbers above show a steady increase in the number of NGO advertisers on 7Search PPC over the years, which is encouraging. From 17 in 2019 to 515 in 2024, the growth is impressive. However, when compared to other verticals like iGaming and Travel, the numbers are still lower. This could be due to several reasons:
- NGOs usually target a specific group of people, and their campaigns might not always be as broad as those in industries like iGaming or Travel.
- Many NGOs operate on limited budgets, which could impact the scale of their NGO advertising campaigns.
- NGOs focus more on raising awareness and support for causes, which might not always lead to direct conversions or transactions, unlike industries that rely on immediate sales or services.
Despite these reasons, the increasing trend is a positive sign. It shows that NGOs are recognizing the value of our ad network, 7Search PPC. The growth in NGO advertisers indicates a strong interest and faith in our top-grade digital advertising services.
The Shanvi Foundation: A Case You Should Study
In the overview, we shared a story with all of you. You might be wondering how we connected with the owner or the team of the Shanvi Foundation and learned about their story. This NGO joined our ad network as an advertiser in 2020 when lockdowns were implemented all over the world because of the COVID-19 pandemic.
Every year, we make small contributions to social causes. However, due to the lockdown, we decided to choose one of the NGOs for donations that used our ad network to run ad campaigns.
We sent a video call request via email, and about a week later, we received a response inviting us to join the call the very next day.
About The Shanvi Foundation
The Shanvi Foundation is a non-profit organization focused on making a positive difference in society. It works in areas like education, healthcare, and women’s empowerment. The foundation helps communities by offering free education, medical support, and job training. Through these efforts, the Shanvi Foundation aims to improve the lives of underprivileged people, helping them become independent and creating a brighter future for all.
Challenges They Faced?
- Limited awareness about the foundation’s cause due to a lack of targeted outreach.
- High advertising costs in traditional media like newspapers, radio, and TV.
- Difficulty in gauging the effectiveness of traditional advertising campaigns.
- Dependence on costly ad placements without guaranteed results.
- Difficulty in creating emotional connections with potential donors through traditional ads.
- Competing with larger organizations with bigger advertising budgets.
Why the Shanvi Foundation Needed a Digital Advertising Solution
Shanvi Foundation needed a digital advertising solution to reach a larger audience and promote its initiatives more effectively. The foundation’s goal was to increase awareness, attract more donors, and engage with people who could support its cause from all corners of the world, but traditional methods were controlling them and limiting their reach.
Initial Approach
Previously, the Shanvi Foundation relied mostly on offline methods for promotion. While these methods helped locally, they couldn’t reach a global audience. As a result, the level of support they received was limited, and they struggled to achieve the desired level of engagement and support for their NGO.
Campaign Strategy and Performance
Shanvi Foundation ran an NGO ad campaign through 7Search PPC. In this campaign, the NGO targeted the United States, India, the United Kingdom, and Germany, demonstrating their awareness of the countries that are appropriate for their cause and outreach efforts. With a daily budget of $50, they spent a total of $1,079.27 and received 4,379 clicks.
The number of clicks is promising compared to the 635,009 impressions it got. This shows that they continually expanded their budget when they experienced their NGO ad campaign gaining the audience’s attention. The performance of Shanvi’s ad campaign suggests a sharp focus on reaching a wide audience that is likely to raise awareness or drive traffic to their NGO website.
Results
- Traffic increased by approximately 75%, as compared to their performance when they did not join 7Search PPC.
- Online donations grew by 40-45% (approx.), and their other resources (Volunteers, Supplies, Training, and Workshops) by 20-25% (approx.).
- Over 600,000 impressions were generated, enhancing the Shanvi Foundation’s visibility.
The Shanvi Foundation presented the performance results during a video call; the numbers they shared were approximate.
Survey on Campaign Satisfaction and Performance with 7Search PPC
Respondent Group: NGO Advertisers
We approached NGO advertisers for the survey by sending emails and sharing a link to Google Forms with them. We explained the survey’s purpose and highlighted how it would improve 7Search PPC. We gave participants a week to respond and sent reminders to ensure maximum participation. While most advertisers actively responded, a few did not reply. We designed the survey to be quick and user-friendly, making it easy for NGOs to share their feedback.
Survey Questions and Results
How would you rate the overall performance of your campaigns on 7Search PPC?
- Excellent: 45%
- Good: 40%
- Average: 10%
- Below Average: 5%
What were the primary objectives of your campaigns on 7Search PPC?
- Increasing Donations: 35%
- Raising Awareness: 20%
- Volunteer Recruitment: 10%
- Website Traffic Growth: 35%
How effective was 7Search PPC in achieving your campaign objectives?
- Very Effective: 40%
- Moderately Effective: 35%
- Slightly Effective: 20%
- Not Effective: 5%
Which features of 7Search PPC did you find most beneficial?
- Cost-Effective Bidding: 30%
- Advanced Targeting Options: 20%
- Real-Time Analytics: 20%
- Dedicated Support: 30%
Did you experience an increase in website traffic after running campaigns on 7Search PPC?
- Significant Increase: 45%
- Moderate Increase: 40%
- Minor Increase: 10%
- No Change: 5%
How likely are you to recommend 7Search PPC to other NGOs?
- Very Likely: 55%
- Somewhat Likely: 30%
- Neutral: 10%
- Unlikely: 5%
What improvements would you like to see in 7Search PPC?
- More Targeting Options: 40%
- Better Reporting Tools: 35%
- Expanded Ad Placement Opportunities: 15%
- Faster Customer Support: 10%
What sets 7Search PPC apart from other ad platforms?
- Quality of Traffic: 45%
- Affordable Pricing: 30%
- High Conversion Rates: 20%
- Ease of Use: 5%
Summary of Insights:
The survey works like a mirror for us, reflecting our strengths in particular areas and highlighting where we fall short in meeting the expectations of NGO advertisers.
It reveals that NGOs (who are advertising through 7Search PPC) find our NGO ad network to be highly effective in achieving their campaign goals, particularly in raising awareness and increasing donations. Respondents were satisfied with the platform’s affordability and quality of traffic.
However, they suggested improvements in our reporting tools and targeting options, which indicates that they might want more targeting and real-time monitoring options.
Our team took all the feedback seriously and is currently working to address these suggestions to provide an even better user experience.
Final Outcomes?
- NGOs are different from businesses because they focus on creating a positive change, not making a profit.
- 7Search PPC’s advanced targeting helps NGO ads reach the right people, improving engagement with potential donors and volunteers.
- At 7Search PPC, NGOs can choose between CPC and CPM pricing, making ads more affordable while achieving great results.
- With 7Search PPC, NGOs are reaching a global audience, increasing awareness and fundraising opportunities for them.
- The consistent rise in NGO advertisers on 7Search PPC showcases the platform’s growing reputation and trust within the NGO community.
Ending Note
The Shanvi Foundation’s success story shows how 7Search PPC supports NGOs from the back to overcome big challenges like limited reach and tight budgets. With smart targeting, affordable pricing, and advanced tools, our ad network helps NGOs connect with the ideal audience, fill their wallets with donations, and achieve their social goals. More and more NGOs are turning to 7Search PPC, which proves its credibility, reliability, and effectiveness for nonprofits looking to make a positive impact. Shanvi Foundation is just one case; there are many cases where 7Search PPC backs an NGO mission like a strong pillar.
