Have you ever dreamed of striking gold in the exciting world of online gambling? Here, you don’t need to deal with cards or spin the roulette wheel directly, but there is another way to get in on the action—iGaming affiliate marketing!
The rapidly growing online gambling industry always reserves a place for smart marketers to promote their casinos and sports betting sites.
US$100.90bn is the amount of revenue the online gambling market is expected to generate in 2024. And you know what? Over the next five years (2024-2029), the market is predicted to grow at an annual rate of 6.20%, reaching a total of $136.30 billion by 2029. That’s an impressive figure!
However, it can be a big challenge for iGaming marketers to stand out in a highly competitive market and attract iGaming players because some ad networks like Google restrict gambling-related ads. Here, you need a ship of iGaming affiliate marketing strategies that can help you face the tides of hurdles and take you toward the port where you can get online gambling traffic like never before.
In this blog, we will discuss affiliate strategies that can be the right fit for your effective iGaming promotions.
Is iGaming Affiliate Marketing Right For You?
So tell us, is iGaming promotion through affiliate marketing right for you or not? No idea? Ok, the answer is yes. This marketing strategy has a lot of potential to provide you with the positive results that you are looking at other platforms. The only requirement is to research the genuine affiliates for your iGaming platform, and for that, you need to understand the concept of iGaming affiliate marketing thoroughly.
Understanding Affiliate Marketing in the iGaming Industry
“Click on this link and enjoy the large range of gambling games.” We always see these types of ads when we visit a particular online betting or sports site. The motive behind this is to encourage viewers to click on the ad, visit an iGaming platform, and play a variety of online gambling games.
Now, let’s understand the definition. iGaming affiliate marketing is a method of earning money by promoting online gambling platforms. Suppose you have a website or blog about sports. You could partner with an online sports betting site and place their ads on your site.
When people click on your ad, sign up, or make a bet, you receive a commission. This concept also applies to other online casinos and poker rooms. That’s how affiliate marketing works in the iGaming industry. Affiliates can use different iGaming promotion strategies to attract customers and earn commissions.
Overall, it’s a way for people to earn money by directing players to online casinos, sports betting sites, or poker rooms.
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Pros Of iGaming Affiliate Marketing
iGaming companies can gain advantages from affiliate marketing in various ways:
Targeted Audience Reach
iGaming affiliate programs connect you with many popular websites and social media influencers who cater to specific groups interested in online gambling. This helps you target your marketing efforts more effectively, reaching people who are already interested in iGaming and saving money on ads that might not reach the right audience.
Cost-Effective Acquisition
Unlike regular marketing, where you pay upfront costs and are not sure what you will get in return, affiliate marketing works differently. Here, you only pay affiliates when they bring new players to your platform. This cuts down on marketing costs a lot. You can grow your marketing efforts effectively and adjust your budget based on results.
Valuable Player Insights
Affiliate programs often provide detailed data analytics on player acquisition and behavior. This can include information on demographics, game preferences, and deposit habits. Using this data helps you better understand your players, improve what you offer them, and create ads that keep them interested and encourage repeat visits.
Brand Reputation and Credibility
Popular iGaming companies like Microgaming and Playtech have built their brand names in the iGaming world, and the credit goes to iGaming affiliate marketing. Partnering with reliable affiliates who have established trust with their audience can improve your brand image and establish credibility within the iGaming community. When trusted sources give good reviews and recommend your platform, it can really persuade potential players to choose you instead of others.
Increased Brand Awareness
Effective iGaming affiliate marketing campaigns can really make more people know more about your brand and bring more visitors to your website without needing to pay extra for ads. Affiliates usually use innovative ways to show up higher in online searches and make content that’s aimed at certain groups of people to spread the word about your brand. This helps more people find you when they are searching online and attracting a wider audience of potential players.
What Is iGaming Traffic?
When you visit a traditional shopping market, you will see that a group of people gathers in each shop for the motive of buying or obtaining information about a particular product. Just like that, iGaming traffic refers to the visitors who come to online gambling platforms with the intention of playing games or gathering information about them. The people who visit the iGaming website have multiple motives. They play online gambling games for fun or to win money.
This iGaming traffic is very important for online casinos, sports betting sites, and other iGaming businesses because it represents potential customers who are already interested in spending money and trying their luck.
iGaming traffic can come from different sources, such as affiliate marketing, iGaming ad networks, ads on social media, and getting a good ranking on search engines (SEO). It’s up to the iGaming businesses to select the ways to attract traffic that align with their iGaming marketing objectives and targeted audience.
“7Search PPC is known as one of the most dependable iGaming ad networks, renowned for its consistent delivery of high-quality traffic and effective advertising solutions.”
Types Of iGaming Affiliate Models
There are various types of affiliate models in iGaming affiliate marketing, each with its own structure and benefits. Here are the most common ones are:
CPL (Cost Per Lead)
In the CPL model, affiliates get a fixed commission for each qualified lead they bring to the iGaming platform. This model encourages affiliates to attract high-quality traffic that can turn into potential customers. Affiliates can earn money for each lead, even if the user doesn’t deposit money or take further actions.
CPL affiliate pricing model is also beneficial for iGaming operators because they only pay for leads that show genuine interest in their services, helping them make the most of their iGaming marketing budget.
CPA (Cost Per Action)
Similar to CPL, the CPA model pays affiliates for bringing in new players. However, with CPA, the focus is on a specific action taken by the referred players. This might be making a first deposit of a certain amount, placing a bet exceeding a particular threshold, or even trying out a particular gambling game.
This model encourages affiliates to find high-value players who are likely to spend money on the iGaming platform. iGaming operators are benefiting from the CPA pricing model because they only pay if the referred players perform predetermined actions.
Revenue Share
The revenue share model provides a commission structure that is based on the net revenue generated by the players referred by an affiliate. The iGaming affiliate earns a percentage of the player’s lifetime deposits, typically excluding any bonuses or winnings they receive.
This model encourages a lasting partnership between affiliates and the platform, as both gains when people keep using it over time. In this model, affiliates ignore the initial conversions in favor of long-term player engagement and retention.
Hybrid Deals
As the name suggests, a hybrid model combines two elements: a fixed part and a percentage. This model combines a fixed monthly payment with a revenue share component. It offers affiliates a guaranteed income stream along with the potential for higher earnings based on performance.
This iGaming affiliate model gives them some security while also encouraging them to bring in more traffic and conversions for the iGaming platform.
Cost Per Mille (CPM)
In this model, affiliates receive a fixed fee for every 1000 impressions generated by their iGaming marketing efforts. This system works well for affiliates with large audiences who can generate high impression volumes. However, it might not be the best fit for those with smaller followings because they only get paid based on views, not whether those viewers actually become paying customers.
This iGaming affiliate pricing model is mostly utilized by those iGaming platforms whose motive is to generate brand awareness in the market. If you are new in the iGaming industry, then CPM will be a great fit for you.
Tiered Commission
In this iGaming affiliate program, affiliates earn money based on their performance. Their commission depends on different tiers, which means they get higher commissions when they bring in more players who actually play the various gambling games on a particular iGaming platform.
This approach encourages affiliates to concentrate on high-quality traffic that results in valuable customers for the iGaming platform. So when affiliates bring in players who make more deposits, they earn larger commissions.
Five Ad Formats Guaranteed To Attract iGaming Traffic
When it comes to attracting traffic for iGaming platforms, it’s crucial to use ad formats that are engaging, effective and targeted toward the ideal audience. Here at 7Search PPC, we prioritize diverse traffic sources to ensure optimal results and maximum profitability for our iGaming advertisers.
We’re committed to finding the perfect match for your campaigns by using our extensive network to reach the ideal people. Here are five highly effective ad formats at 7Search PPC that are ready to drive results for you.
In-Page Push Ads
7Search PPC’s In-Page push ads are the most demanded ad format for iGaming advertisers. These non-intrusive ads appear within a website’s content, grabbing attention without blocking the user experience. With 7Search PPC, you can target your iGaming ads exactly to the right people who are looking for gambling games. This smart targeting, along with a powerful format, can bring lots of interested visitors and clicks to your iGaming ads.
Native Ads
Do you have a fear of ad blockers? Just like you, many iGaming advertisers worry that their iGaming campaigns might not reach their target audience due to ad blockers. The concern is genuine because no one wants to waste their ad budget on ads that won’t be seen by the intended audience. Try native ads on 7Search PPC. Trust us; it can help you convey your iGaming message to your ideal audience without any fear of ad blocking. But how? Let’s understand the nature of these ads.
These ads seamlessly blend with the surrounding iGaming content, capturing attention without being intrusive. This can lead to click-through rates up to 8 times higher compared to traditional banner ads. Don’t believe us? Create your native ad campaign today at 7Search PPC and we are confident you will experience the effectiveness of native ads.
Popunders Ads
Popunder ads on the 7Search PPC ad network can generate amazing results for iGaming ad campaigns. These ads quietly show up under the active browser window, so they don’t interrupt but still catch user’s attention when they close the main window. This non-intrusive approach helps to uphold a positive user experience while effectively promoting iGaming offerings.
Text Ads
Text ads on the 7Search PPC ad network can be highly effective for iGaming advertising. These ads are simple and direct, making them easy to integrate into various web pages without making the viewer annoyed. By using relevant keywords and catchy headlines, these ads can draw in high-quality traffic to your iGaming site. Their straightforward design also means they load quickly, giving immediate visibility.
Banner Ads
Banner ads are also one of the high-performing ad formats at 7Search PPC (especially for iGaming ad campaigns.) Our existing iGaming advertisers take full advantage of a targeted approach and extensive reach. You can precisely target your audience based on 239+ GEOs and operating systems, ensuring that ads reach potential players who are most likely to convert. The visually engaging nature of banner ads effectively captures user attention, leading to higher brand awareness and credibility.
If you are planning to start a banner ad campaign with 7Search PPC, here are some common types and sizes of banner ads we offer:
- Square: 250×250
- Medium Rectangle: 300×250
- Main Banner: 468×60
- Leaderboard: 728×90
- Wide Skyscraper: 160×600
- Half Page: 300×600
Varieties Of Affiliates In The iGaming Sector
Here are some common types of affiliates in the iGaming sector:
Unattached Affiliate
These affiliates are very independent. They promote online gambling platforms, such as casinos or sportsbooks, through different marketing channels but do not have any direct stake in the operations or ownership of the platforms.
They earn income from commissions for each player they refer who makes a deposit. Unattached affiliates depend on their marketing skills and their audience reach to drive traffic to the gambling platforms.
Related Affiliate
This kind of iGaming affiliate is more closely associated with the iGaming operator. They might have some knowledge about iGaming in general. This allows them to utilize their amazing knowledge and position themselves as a trustworthy source in the iGaming industry.
However, they likely have not used the specific platform they are promoting, and their recommendations might not be based on personal experience.
Involved Affiliate
This type of iGaming affiliate is the most credible. They have a strong connection to the platform they are promoting, which could come from personal experience playing on the platform, access to industry sources and information, or expertise in online gambling. They can provide informed recommendations and insights, building trust with potential users.
The Perfect iGaming Affiliate Marketing Strategy: It’s All About Choosing The Right Affiliate Partner
Choosing the right affiliate partner is crucial in effective iGaming affiliate marketing. Here’s what you need to think about:
Expertise
You must look for affiliates with expertise in the iGaming industry. They should understand each small detail of the iGaming market, including regulations, player preferences, and emerging trends. Their knowledge can help tailor marketing strategies for maximum impact and compliance.
Audience Base
The next thing that you should focus on is to evaluate the size and engagement of potential iGaming affiliate partners’ follower base. A larger and more engaged audience can enhance the reach of your marketing efforts. Seek affiliates with followers who align with your target demographic for improved conversion rates and return on investment.
Past Record
Explore potential iGaming affiliate partners by looking at their previous marketing efforts to see how well they performed, if they are dependable, and if they fit with your iGaming brand. Checking out honest feedback from others and real-life examples can help you understand how effective and trustworthy they are.
Budget
When choosing iGaming affiliate partners, keep your budget in mind. Popular affiliates may charge high fees, but they can reach more people and offer more expertise. On the other hand, less popular affiliates might offer more personalized attention and be more flexible in negotiations. It’s important to weigh your budget against the potential benefits that each iGaming affiliate partner can offer.
Conclusion
Promoting online casinos and sports betting sites through iGaming affiliate marketing is a great way to make a profit. It helps you reach the right people, provides you with cost-effective solutions, drives quality traffic, and gives you insights about players. You can use different types of ads to get people interested in your offerings.
We have also discussed the steps to select the right affiliate marketing partner for your iGaming platform. By following these tips, you can establish a successful iGaming affiliate marketing strategy.
Frequently Asked Questions (FAQs)
What is iGaming affiliate marketing?
Ans. It is a marketing approach to promote online gambling platforms ( casinos, sports betting) and earn a commission for referring new players.
Is it a good choice for me to promote my iGaming platform through affiliate marketing?
Ans. Yes, it can be profitable! However, you will need to research reputable iGaming affiliate partners.
What are the benefits of promoting iGaming platforms through affiliates?
Ans. Advertisers who promote their online gambling platform through affiliates receive various benefits, such as Reaching Targeted Audiences, Cost-Effective Marketing, Valuable Player Insights, and Increased Brand Awareness.
What are the different types of affiliates in the iGaming sector?
Ans. Different types of affiliates in the iGaming sector include Unattached Affiliates, Related Affiliates, and Involved Affiliates.
How can I choose the right affiliate partner for iGaming marketing?
Ans. To choose the right iGaming affiliate partner for iGaming marketing, consider their expertise, the size and engagement of their audience base, their past performance record, and your budget constraints.
