There is no denying that the PPC advertising realm is not for the faint-hearted mortals. If you want to thrive in this world, you need to know what you are doing and why you are doing it precisely. Those who don’t know the answers to these two questions end up wasting their time and money.
If you want to increase the likelihood of the correct people clicking on your ads, you need to learn how to write a compelling ad copy that converts.
Fortunately, advancements in artificial intelligence (AI) can help solve this issue. You can use various AI tools to prepare an attractive ad copy that can drive your PPC campaign.
How Can AI Help Your PPC Advertising Campaign?
It is essential to know what AI is to understand how It can help with a PPC campaign.
Simply put, AI is a multidisciplinary branch of computer science that combines the power of machine learning, natural language processing, deep learning, and other emerging technologies to streamline the decision-making process.
The primary benefits of using AI for preparing a PPC advertisement copy can include the following:
- Ability to more accurately predict the quality score and click-through rates
- Unmatched data processing power
- Identify bids that will attract the most traffic
- Saves time wasted in managing campaigns
However, it doesn’t matter how much data you have or how well you can predict the lucrative bids; all this is of no value if you can’t prepare a compelling enough ad copy.
With the power of AI, you can significantly improve your PPC ad copy.
6 Ways In Which AI Can Help You Prepare A Good PPC Ad Copy
You can use various tools to write ad copy. However, AI-powered solutions have a significant advantage over traditional tools.
The traditional tools rely on historical data, whereas AI tools can give you real-time data and make predictions accordingly. The real-time data can allow you to adjust your ad copy to better suit the prevailing situation.
You can use the below-mentioned tips to optimize your PPC ad copy when you are running a campaign on Facebook, Google, Bing, or any other PPC platform.
Use Artificial Intelligence For Audience Research
Before writing an ad copy, you should understand your targeted audience. Writing an ad copy without knowing your audience is like shooting in the dark; you might hit the mark, but there is no guarantee of success.
The requisite for a successful PPC ad copy is to know who your targeted audience is, what they are looking for, and why they are looking for it.
Understanding your audience will help you know the intent behind their intent to search. With this information, you can create a personalized ad copy that will resonate with your viewers, so they will be more likely to click on the ad.
Insightful knowledge can also help create such focused ads that only the right people will click on them. These insights will also help you prepare an ad copy that addresses any objections your audience might have.
When you write an ad copy keeping in mind what your audience wants, you will minimize the wasted click and maximize your return on ad spend (ROAS).
AI-powered research tools like IBM’s Watson are excellent for understanding your audience. For an ordinary person, vast groups of people might not look alike, but they can have some common traits that make them relevant targets for your PPC ads. AI can process large sums of data from multiple sources to understand better the type of people you should target with your PPC ads.
The AI-generated insights into audience behavior can significantly reduce ad waste by making your ad copy hyper-personalized.
Use AI To Conduct Competitor Research
Before you sit down to write the PPC ad copy, it is crucial to know about the competitive environment.
It would be best if you analyzed the competition because this data will help you understand the following aspects:
- What type of ad generates clicks
- Ad formats that work best in your industry
- The opportunities your competitors are missing that you can capitalize
Your competitor’s ad campaign data is an invaluable asset that can help you write an ad copy that will perform astonishingly well.
AI-powered tools like Adthena can help you conduct competitor research. With insights into your competitor’s PPC strategy, you can better arm yourself to write a more enticing ad copy.
A significant part of these AI-powered tools’ appeal is their ability to provide real-time data, which is essential when conducting competitor analysis. Any time lag can result in your competitor gaining market dominance.
It’s not the time to be indecisive. Hop on to the AI bandwagon and start a new journey that can take your ad copywriting to new heights.
Use Artificial Intelligence To Discover Keyword Opportunities
There is no disputing the fact that keywords are the foundation of a good PPC advertising campaign. With more businesses fighting for the same target audience, relevant keyword opportunities are becoming harder to find.
With ever-increasing competition for profitable keywords, standard keyword research isn’t going to cut it anymore. You will need to take AI’s help to find profitable keywords.
Choosing the right keyword for PPC is more vital than selecting a keyword for SEO. In PPC, your money can increase or sink depending on your choice of keyword. So, it is essential to find and bid on keywords that will give you a good return.
AI-powered keyword research tools like BrightEdge can help you discover profitable keywords, and it can also provide you insights into the rationale behind those keywords.
With the power of AI to get access to real-time data, you will be in a position to write an ad copy based on keyword opportunities as they arise. Using AI can give you a competitive edge because your ads are more likely to get served to the users without increasing ad spending.
Optimize The Headings With AI
Your ad’s headline is the most crucial part of your entire ad copy. You can never undervalue it because it is the first thing that catches a customer’s attention.
If your ad’s heading is not up to the mark, users will scroll past your ad. However, if you write an eye-catching headline, it will stop the users, and they will look at the entire ad copy. AI tools can help you prepare headlines that can capture a person’s attention and entice them to click.
An excellent example of such an AI-powered tool is Persado, which can help increase CTR by crafting headlines that resonate with the targeted audience.
Your ad’s headline can determine its success or failure, so make sure to invest the proper time into optimizing your headlines by using the best tools at your disposal.
Use Artificial Intelligence For Your Ad Description
After reading the headline, the user will look at the description, and you should do the same.
Once you have optimized the headline, turn your attention toward the description. While the headline attracts a person to look at your ad, the “description” is the sales pitch that compels them to click on your ad.
While you want to tell an exciting story in your ad’s description of how your product or service is the only thing people want, you have to be conservative with words. Like many great things in life, the description is limited; that is to say, you can only put a limited number of characters in your ad’s description.
You have to use a limited number of characters to effectively convey your message to elicit a positive response from the users. That is why it is essential to know how to write an ad copy that can generate clicks.
However, with the power of AI, you can breathe easily. AI-powered tools like Phrasee can cut down the guesswork and help you write relevant ad copy that works. With the help of machine learning (ML) and data gathered from various platforms, AI copywriting tools have mastered the art of writing delightful ad copy.
Copy AI is also a tremendous AI-powered tool that can help generate unique ad ideas. It can help increase your return on ads by helping you come up with an ad copy that your audience will find hard to resist. The deep learning technology powering Copy AI can generate personalized ad copy that suits any holiday, occasion, or specific campaign.
AI-powered copywriting tools can be of immense help because they can help you save both time and money. These tools work faster and more efficiently, and they can significantly contribute to boosting your bottom line.
Use AI For A Compelling Call-To-Action
Call-to-action (CTA) can be a phrase, not more than 3-5 words that inspire people to take action.
Your CTA is a crucial piece of your ad copy that pushes potential customers across the finish line, i.e., in most cases clicking on the ad. So, you must be careful while deciding on a CTA for your PPC ad campaign. Your ad copy can be splendid, but it will all be in vain if your CTA is weak.
Personalization is a crucial part of creating a strong clickable CTA. Try incorporating the language your audience uses into your CTA as much as possible. Audience research is vital for making a good CTA because studies show that personalized call-to-actions boost engagement up to 200% higher than generic ones.
You might find a CTA that works perfectly for your current PPC ad campaign. However, the same CTA might not work as well on another PPC campaign. That is why it is advisable to create a fresh CTA for every new PPC ad campaign.
Coming up with a good CTA for every campaign is a tedious job. However, you don’t have to do it manually; instead, you can leverage the power of AI to create persuading CTAs. Tools like Persado make it easier to make impactful CTAs.
You can use sentiment analysis or emotion AI to create a CTA that can emotionally connect with your prospective customers. We all know that it is easier to rope someone in when they get emotionally attached. By correctly using the power of AI, you can significantly increase your ad copy’s CTR, which ultimately boosts your bottom line.
Conclusion
You cannot last in the digital marketing game if you ignore the advancement in AI and its implementation in all aspects of digital marketing. Wherever you look, you can find the fingerprints of AI-powered tools. Wherever you are doing SEO, ad copywriting, or market research, you will find an AI-powered tool that can help you do your job.
If you indulge in any form of marketing and learn how to write ad copy that converts, you should use AI-powered tools. AI can help optimize your PPC campaign from the planning stage to deployment.
At the center of a successful PPC campaign is good ad copy, and you can write good ad copy by leveraging AI’s power. While AI can handle most of the copywriting, you still need to take the wheel when it comes to the creative side of things. Though it is smart, AI is still not fully capable of handling the ad’s copywriting’s creative side.
AI-powered tools go a long way in helping you create an ad copy that will generate clicks.
