When you’re eyeing GEOs to target your gambling offers, one always sits in the grey area—Indonesia. Gambling is super-regulated in the country, yet it comes with vast opportunities. So, whether to promote or not to promote is always a big dilemma for advertisers.
What if we tell you an easy way through which you can gain gambling traffic in Indonesia? No penalties, no business shutdowns, and no jail-times. Just cautiously taking the hot table by targeting the audience that matters. Sounds appealing?
Access Top-Tier Gambling Traffic Now!
With this blog, we’ll explore the current Indonesian market and its opportunities. We’ll also tell you how to play your cards right to win over the audience. Let’s roll in!
Is it worth it to acquire gambling traffic in Indonesia?
Just the right question! When we talk about gambling regulations in Indonesia, there is no straight answer.
Legally speaking, gambling is forbidden in the country. The religious stance towards it is also not that positive. However, the market is still growing and thriving. Gambling has long been a part of Indonesian culture and is doubling up with the new generation having gadgets in their hands.
With all the local physical casinos being banned, players have shifted to low-risk online gambling websites. Regulations are relatively lenient here, making the opportunity present itself right before you.
So overall, yes, it is worth it to acquire gambling traffic in Indonesia.
Scope for Gambling Advertisers
We understand how hesitant most advertisers are when it comes to getting a hold of gambling traffic in Indonesia. To ease all your worries, we have compiled a list of statistics that prove the wide scope within the country.
Growing market
According to reports published by Statista, Indonesia’s gambling market revenue is projected to reach US $1.81 billion in 2025. The same revenue is expected to show an annual growth rate of 1.60% (2025-2029), with the projected market volume being US $1.93 billion by 2029. New players are taking interest, making the total number of estimated players reach 9 million by 2029.
Easier Access
The extensive use of smartphones and unrestricted access to the Internet has made it extremely easy for players to access gambling platforms. User penetration in the market will be at 3.08% in 2025, with almost 61% of the users being in the age bracket of 18 to 24 years. (Source: Statista and Source.io).
Sports Betting
Indonesians reach their peak enthusiasm when it comes to betting on sports. A survey conducted by TGM Research in 2022 showed that 38% of the population had been involved in sports betting activities in the past 12 months. Out of these, 18.93% bet a few times a week, 8.67% bet once a month, and 36.75% bet a few times a year or less.
Low-Cost Traffic
Gambling traffic in Indonesia is one of the cheapest traffic to get. Since gambling is already restricted, there’s not much competition from the local casinos and sites. On 7Search PPC, you can get this traffic at a very low rate. The minimum bid for the CPM (cost per mille) model starts at $0.0003, and for the CPC (cost per click) model, it starts at $0.15.
A Simple Guide to Achieve Gambling Traffic in Indonesia
Now that you know how the situation of online gambling in Indonesia is, here’s the guide we promised. Just follow along the steps, and you will start seeing traffic from the country in no time.
Know your audience
When we talk about Indonesia, you have to be very careful about who you target offers to. Not everybody will be pleased, and we are not here to do that either. Understanding the characteristics of your audience will one-up your ability to create better ads.
When it comes to demographics, most Indonesian gamblers fall under the age group of 18 to 24, followed by 25 to 34. Out of these, we have 68% of the female population, while the rest 32% is the male population. Clearly, we can see that women are leading this sector. (source: start.io)
While their preferences vary, most Indonesian players prefer games with a regional flavor. It can be in the form of slots, live dealer games, roulette, blackjack, poker, and table games. Just like players all around the world, they are driven by the desire to earn money, followed by the excitement that comes with it
Set your goals
No advertising is complete without setting a campaign objective. You wish to gain gambling traffic in Indonesia, but why? What would success mean? Goals are more than just a mere statement. They determine the path and measurable framework of your campaign.
You can set your campaign goal to:
- Brand Awareness and Reach
- Website Traffic
- Lead Generation
- Player Acquisition
If you are just starting out, we recommend setting your goals to brand awareness first. While users learn about your gambling site, you can keep yourself busy understanding their behavior. Slowly and gradually, shift your focus to lead generation and player acquisition.
But hey, it totally depends on what you want to do! If you’re unsure and just want to test the waters, then 7Search PPC allows you to create a campaign even without a specific goal in mind.
Adhere to regulations
Google and Meta don’t allow you to buy gambling traffic in Indonesia. So it’s better to stay safe and avoid advertising platforms that will ban your ad anyway. No point in paying penalties.
Instead, you can use other gambling advertising networks like 7Search PPC to run your ads without any worries. The platform is easy to get started with, offers the most competitive bids, and has a premium inventory of publishers to ensure seamless delivery of ads.
Pick your ad formats
Believe it or not, not all ad formats work in favor of gambling. Imagine yourself as the audience who comes across two gambling offers. One is a banner with flashy colors and expensive slot machines, offering a chance to make big wins. Another one, on the other hand, is a sad, boring text ad. Which one would you prefer? Obviously the first one, unless the text ad has something amazing to say.
Players are always picky with what they are shown. At 7Search PPC, most gambling advertisers see gambling traffic in Indonesia from the banner, in-page push, and popunder ad formats.
- Banner ads are made up of static images and graphics that visually appeal to the audience. They can be framed in multiple different sizes and hold attention for longer periods.
- In-page push ads work like notifications. They pop up in the corners of the web pages and prompt users with a CTA without annoying them too much.
- Popunder ads are for times when you want engagement without interrupting the user’s experience. Here, the ads appear behind the current window.
In addition to these, we also offer Native and Text ads that you can use according to your requirements.
Customize your ad creatives
While everything else works on the backend, it’s your creatives that will be presented at the forefront. You don’t want them to pass off as ‘just another spam’. So what works? Here’s what you can do:
- Use bright colors and images associated with luck and casinos.
- Write your ad copy in Bahasa Indonesia for better appeal.
- Use local slangs like Menang Besar! (Win Big!) for better localization.
- Incorporate cultural elements like lucky numbers and signs.
- Promise a win in clear numbers, such as ‘Bet $10, Win $100’.
- Highlight discounts and joining bonuses.
- Emphasize data protection and anonymous play features.
Remember the research you did for your audience in the first? Make sure to put it to use while writing ad copy and creating visuals.
Target and Launch
We’re almost there! Targeting is important to ensure you attract the right gambling traffic in Indonesia. With 7Search PPC, you can target your ads based on location (city, state, and country), device type (desktop, tablet, and mobile), and device OS (Android, Apple, Windows, etc.). We’re not limited to Indonesia, and you shouldn’t be either. Our ad network covers over 239 GEOs, allowing you to expand your business across the world.
Once done, choose your bidding and make your campaign go live.
Test and Optimize
Successful campaigns don’t end with the initial launch. Gambling laws and consumer preferences are constantly changing. Advertisers need to keep up if they wish to continue advertising iGaming in Indonesia. Test different ad elements and targeting to find the ones that appeal to the masses the most. Optimize based on past data and current changes so that you always have fresh offerings to deliver.
Conclusion
Indonesia has long been a GEO of choice for many advertisers. But sadly enough, entering this market has not been easy until recently. As connectivity through the internet grows, it has become way too convenient to advertise here. Challenges arise, but the right kind of research and messaging is often enough to brush them off. But it’s always better to play safe.
Start slowly to gauge what you’re getting into. Once you become an experienced advertiser, there’s quite literally nothing stopping you from finding convertible traffic in Indonesia.
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Frequently Asked Questions (FAQs)
Is there gambling in Indonesia?
Ans. Legally, no form of gambling is allowed in Indonesia. Despite this, the gambling market has seen perpetual growth in the number of players and opportunities in recent years. So yes, there still is gambling in Indonesia.
What is the best source for gambling traffic in Indonesia?
Ans. Ad formats like banner ads, in-page push ads, and popunder ads generate high-quality gambling traffic in Indonesia.
What other strategies can I use to attract gambling traffic in Indonesia?
Ans. Other strategies you can use, in addition to advertising, include SEO, influencer marketing, organic social media, emails, and messages.
Is there scope for sports betting in Indonesia?
Ans. Yes, plenty of people engage in sports betting with the desire to win money and for the thrill that comes with it.
How can I build trust with my audience?
Ans. To build trust with your audience, prioritize transparency and providing value. Make your ads look genuine by showing real testimonials and wins to attract genuine gambling traffic in Indonesia.
