If you’ve been eyeing Brazil’s booming gambling market for a while now, you’re not alone.
With the country opening up to regulated betting and a hyperactive player base, more brands are racing up to capture this market. Probably a sign for you to get started while the opportunity is still hot. But before you roll the dice on your very first gambling ad campaign, take a moment to formulate a game plan first.
From understanding the regulations to what a typical audience looks like and how you can create converting gambling ads- there’s a lot to do. This blog dives into everything you will need to launch your gambling ads in Brazil (without getting penalized). Let’s get the game going!
Run Gambling Ads in Brazil – Start Your Campaign Today!
Is Brazil Open to Gambling Ads?
That’s probably every advertiser’s first thought. Since most countries have placed heavy restrictions and bans on gambling ads, advertisers are always at risk of getting penalized. No point in launching a campaign for it to end up being restricted anyway. But with Brazil, you don’t have to worry. The following insights would be enough to back us up.
A brief history
Gambling has long enjoyed a special place in the hearts of Brazilians. Years until the early 1940s saw it as a popular activity until the President put a blanket ban on it. Poker was thankfully exempt after being considered a game of skill rather than chance- staying unregulated throughout. After staying in hot waters for a while, underground gambling soon became a thing.
Changing laws
Post-ban was not a fun time for many. Continuous pressure from the general public saw some of the restrictions being lifted in the coming years. For instance, non-commercial bingo Bingo was legalized in 1971, and horse races and betting were associated with it in 1984. A state-owned lottery system was also created in 1996.
Current scenario
In December 2023, a bill legalizing sports betting and online casino gaming in Brazil was finally passed, providing comprehensive regulations on bringing transparency to the online betting market.
On 1st January 2025, Brazil officially recognized the online betting and gaming environment, permitting businesses to offer their services to residents 18 and older!
So, we can successfully say that Brazil is pretty open to receiving gambling ads.
Scope For Gambling Advertisers
Legalization alone is not enough for advertisers to venture into a new GEO. Plenty of factors come into play here. We have compiled some statistics and reasons that prove Brazil is a perfect fit for gambling businesses.
Exploding demand
According to reports by Statista, revenue in Brazil’s gambling market is expected to reach US $7.18 billion in 2025. This is further expected to show an annual growth rate (CAGR) of 6.05%, reaching a market volume of approximately US $9.08 by 2029.
Intense player engagement
Brazil has seen intense player engagement in recent years when it comes to gambling and will continue to do so. The same reports by Statista state that the number of users is expected to amount to 20.2 million by 2029. User penetration in the year 2025 will remain at 9.1%.
Present-day legalization
Good news for gambling advertisers is that online gambling has recently been legalized in Brazil, providing them with a stable and secure market. Advertisers can now launch legitimate gambling ads without facing severe consequences for it. Clear regulations further help in preventing illegal and unnecessary competition.
Demand for sports betting
Brazil has some of the most passionate football fans, making sports betting one of the fastest-growing sectors. International and domestic football leagues come with huge investments and advertising opportunities that advertisers can take advantage of.
Prerequisites for Your Gambling Ad Campaign
Before we jump into launching ad campaigns, there is some prerequisite material you need to gather and create.
What a typical Brazilian gambler looks like
A typical Brazilian gambler is first motivated by the potential for financial gain, followed by the thrill and excitement that comes with it. Their average age is 39, with the largest cohort being 24 to 40 years old. However, the new tech-savvy generation is slowly taking over.
The gender split is 51/49 in favor of the female population. Women are more engaged in non-sport real money games, while men lean towards sports betting. In terms of playing frequency, 61% of players gamble occasionally, while 22% are regular players.
(Source: ENV Media)
Design your ad creatives
Create your gambling ads based on your understanding of the target market and audience behavior. Make sure your ad copy is personalized for the audience, images depict slot machines and jackpots, and a CTA is highlighted to direct viewers to take action. It’s a tough game for gambling businesses out there. So, if you want to draw attention, fascinate your viewers with what you offer first.
Construct your destination page
The destination page of your gambling ads can either be your homepage, offer page, specific game page, loyalty program page, or even your app itself. Focus on its complete optimization to not miss out on any of the website traffic. Ensure that it is mobile-friendly, loads fast enough, and offers exactly what the ad promised.
Strategy to Launch Gambling Ads in Brazil
Finally, it’s time to develop your game plan. We’ll begin from scratch to ensure that nothing stays amiss. Stick with us to see how you can launch an amazing gambling ad campaign with our advertising network, 7Search PPC.
Set the Goal
Next is setting your campaign goal. Tailor your gambling ads to achieve a specific objective and give them direction for the best results.
We offer a wide range of goals depending on what you want to achieve through the campaign. You can choose to increase brand reach, attract website traffic, generate quality leads, drive more sales, or promote apps. Another option is to create a campaign without a goal. If you are undecided or want to test the waters, this can be a good option to get started.
Select Ad Type
Standing out with your ads is crucial in an industry as competitive as gambling. Ad formats determine how your ad is presented and perceived by the audience, further impacting engagement with it.
Most of our gambling advertisers find success with Banner ads, In-Page Push ads, and Popunder ads. Traffic from these sources includes high-quality traffic and leads most of the time.
- Banner ads: Our banner ads are designed to capture users’ attention with your graphics. These visual ads are perfect for brand awareness and reach campaigns. Start off with small banners and see how they fit the layout. You can later expand them in your future campaigns.
- In-page push ads: In-page push ads appear as small notifications within the website content, making them a good fit to attract engagement and clicks. They are extremely beginner-friendly and don’t require any such ad creative to get started.
- Popunder ads: Popunder ads appear behind your current browser window, again calling for direct engagement and website traffic. They often see high engagement rates without seeming too intrusive.
In addition, we offer two other ad formats, Native and Text ads, which you can use depending on the campaign situation.
Create Your Ad
Next step is to input all the components and creatives. Here’s what you need to focus on in this step:
- Bid selection: Select between the CPM (cost per mille) and CPC (cost per click) pricing models. The top and minimum bids will be displayed, based on which you can decide your bid price. Our current bids are extremely affordable, with the minimum click bids being $0.15 for banner ads, push ads, and popunder ads.
- Budget optimization: Optimize your budget to be either limited or unlimited. For limited budgets, our minimum daily limit is $15, which you are free to increase. In an unlimited budget, your campaign will run until the entire budget amount is exhausted.
- Targeting: With advanced targeting tools, you can set up campaigns based on device type, device OS, and country. Our anti-ad block feature ensures maximum exposure by bypassing ad blockers and effectively reaching your target audience.
- Uploading creatives: Lastly, add your graphics, text, and destination URL as per your campaign. You can change this later on in your campaign, so there is nothing to worry about.
Additional Tips
Now that you’re familiar with the nuances of creating and launching gambling ads in Brazil let’s polish them up a bit. Implement the following tips and hacks to make ads strike out.
- Localize your gambling ads for the Brazilian audience. Translate your ad copies into Brazilian Portuguese and adapt visuals to local cultural references.
- Add gamification elements like spin the wheels, leaderboards, and mystery boxes to gain engagement. Make it look as interesting as possible to lean into the hype.
- Try to build trust. Online gambling ads are often seen as spam- nobody trusts them, everybody ignores them. Offer bonuses, promise timely payouts, and share stories of real winners to avoid that from happening,
- Testing and testing. Likely, your very first ad campaign won’t be the ultimate winner. Keep learning about your audience through the statistics and test out different ad components (copy, visuals, targeting, bids, GEOs, etc.). Modify your campaign until you start seeing results that are better than your expectations.
- Let the experts do it. Don’t fall for the age-old tactic of doing it all yourself. 7Search PPC’s ad managers are on standby to strategize, launch, and manage your ad campaigns.
Conclusion
And you have successfully created your gambling ad campaign! While gambling activities and games of chance have always been prevalent in Brazil, legalization of it was just an added benefit. Investments are pouring in, and gambling businesses are making big bucks. Everybody wants to make it big, and the right strategy is what they all need. Demand is increasing, and the future looks too promising. Now is the best time to get started!
Target Brazilian Players – Launch Your Ads with Confidence!
Frequently Asked Questions (FAQs)
Is online gambling legal in Brazil?
Ans. Yes, online gambling is legal (but regulated) in Brazil. It’s essential to comply with Brazil’s gambling laws and advertising regulations.
What types of gambling ads perform best in Brazil?
Ans. Banner, popunder, and in-page push ads tend to perform extremely well and attract the highest traffic in Brazil. Localize your creatives so they perform well.
How can I optimize gambling ad campaigns for Brazil?
Ans. To optimize ad campaigns for Brazil, start by understanding the Brazil gamblers and market. Select relevant ad types, develop your creatives, set your target audience, and launch. Keep on optimizing ads based on the statistics.
Are there any content restrictions for gambling ads in Brazil?
Ans. Yes, your gambling ads should not promote unrealistic winnings, promote excessive gambling, or target vulnerable and underaged groups.
Do I need a local presence to start gambling advertising in Brazil?
Ans. No, it’s not necessary to have a local presence. International gambling sites and platforms can easily serve gambling offers through our platform.
