E-commerce companies like Amazon and Walmart have an international presence and operate in most countries. But the question is, how did these e-commerce giants gain so much popularity in a short period?
Our research found that these companies focused on three things: effective eCommerce advertising, a customer-centric approach, and innovative technologies. But these things are not enough to sustain their success. Here, the consumer role also matters the most because they changed their shopping habits and show trust in these eCommerce sites.
As more people around the world use the internet, the number of online shoppers keeps growing. By 2024, global e-commerce sales are predicted to surpass $6.3 trillion, and this number is set to continue rising (Statista). This prediction shows a green signal for those who want to enter this industry and those who are already doing their eCommerce business.
We are here to offer you some amazing eCommerce ad strategies that can help you maximize your online visibility and sales. Read this full blog to make yourself a master of eCommerce advertising.
eCommerce Advertising: An Effective Promotion Conveyor
Ecommerce advertising is an approach to promoting online goods and services such as apparel, smart watches, books, etc, through various ad methods. It is all about promoting stuff online to get people interested and drive them to e-commerce websites or apps.
In today’s time, consumers love to buy products and services online in their own comfort, so businesses reach them with their eCommerce ads and entice them to make purchases. That’s why we call eCommerce advertising an effective promotion conveyor. It includes the following online advertising tricks to attract consumers;
- Search Engine Optimization (SEO)
- Pay-Per-Click (PPC) Advertising
- E-mail Ad Campaign
- Influencer Partnerships
- Content Marketing
Overall, the main aim is to get people to know about products, inspire them through various offers, and make online purchases.
How eCommerce Advertising Helps Your Business
eCommerce advertising is really important for online businesses because it helps them in a lot of ways. Here’s how;
Good Exposure
Advertising offers e-commerce stores good exposure that is essential for their growth. It increases the consumer base by consistently showing e-commerce ads to them. When consumers think about buying, they are more likely to consider products they have seen in online eCommerce advertisements.
Strategic Delivery
Amazon, eBay, and AliExpress are popular online stores. According to Forbes Advisor, they get a crazy amount of visits every year. Amazon receives more than 2.8 billion visits if you count all its websites in different countries (country-specific domains).
AliExpress is next with 952 million visits, and eBay comes third with 872 million visits. These numbers are amazing, and here, strategic delivery of eCommerce ads plays a game-changing role for them. eCommerce advertising allows businesses to target their ads based on;
- Location
- Age
- Gender
- Online Behaviors
It ensures that your eCommerce advertising efforts are focused on reaching potential audiences that are most likely to convert.
Improves Sales Performance
The main aim of e-commerce businesses is to sell more and make more profits; it can only be possible with effective eCommerce advertising. When you advertise your products smartly to the right audience, it convinces them to buy, which means more sales and more profit for your business.
Establishes Brand Identity
Every e-commerce business aims to establish a strong identity within the industry. A good brand identity helps them focus solely on providing excellent services rather than constantly introducing their company to people.
Regularly showing your ads helps more people know about your brand. Even if they don’t buy right away, they start recognizing your brand, which can lead to more sales later on and even recommendations to others.
Sustainable Advantage
Advertising can help you stand out from your rivals in the competitive industry. Using creative ads, targeting the right audience, and having catchy messages can make your e-commerce brand unique and draw customers away from other sellers.
Different Types Of eCommerce Ads
E-commerce ads come in various formats, each designed to catch the attention of potential customers and encourage them to make a purchase. We have researched some different types of eCommerce advertising commonly used by advertisers to attain their objectives.
Text Ads
When you enter a keyword in a search box of Google and enter, you might see advertisements at the top or bottom of search engine result pages in a text form; those ads are known as text ads.
These ads are concise advertisements found online. They often consist of a catchy headline, a brief description, and a link. You will find these ads on websites, search engines, and social media. They aim to grab the attention of your audience and encourage them to check out your online offerings on your e-commerce websites by tapping on a link.
Banner Ads
Banner ads are like rectangular images you might see on various websites. Clicking on these ads leads your audience to your product page or online store. They are essential for e-commerce businesses, serving as visual promotions to impress customers and boost sales by enticing them with compelling offers and product displays. These banners come in various sizes, such as;
- Leaderboard (728×90)
- Large Rectangle (336×280)
- Medium Rectangle (300×250)
- Mobile Banner (300×50)
- Wide Skyscraper (160×600)
Native Ads
Many businesses want to display their e-commerce advertisements through an ad format that is less disruptive to the audience. Native ads offer the same to businesses while advertising their e-commerce products and services.
These ads blend seamlessly into the content of a website, appearing like regular posts or articles. They mimic the style and tone of the platform they’re on, making them less intrusive and more engaging for users. These ads aim to promote e-commerce products or services while providing value to the audience and enhancing the shopping experience.
In-page Push Ads
In-page push ads are like push notifications that appear on a website while you are browsing. They are like reminders or updates that pop up within the webpage, often promoting online products or services related to what you are offering. They are great for e-commerce because they provide a glimpse of deals or new items without interrupting the audience’s browsing experience.
Popunder Ads
We mostly encounter popunder ads while browsing; when we close our main window, we see an ad running behind it. These ads totally differ from pop-up ads. While pop-ups appear on top of the webpage, popunders stay hidden behind the main browser window until your audience closes or minimizes it. They are used to promote products/services and attract people to e-commerce sites.
Video Ads
Video ads are promotional messages displayed in video format, often used in e-commerce to showcase products or services. They play on platforms like social media or websites, capturing viewer’s eyes with engaging visuals and found. These ads aim to persuade viewers to purchase or engage with an e-commerce brand.
Leading eCommerce Advertising Tactics For 2024
The e-commerce landscape is always changing, and it is important to keep up with the latest eCommerce advertising strategies. Here are some of the leading tactics to consider in 2024;
PPC Advertising
In 2024, PPC advertising will remain the leading eCommerce tactic due to its precision in targeting, cost-effectiveness, and measurable ROI. With advanced AI algorithms and audience segmentation, PPC ensures ads reach the right customers at the right time. It also helps eCommerce businesses drive genuine traffic to their websites, which leads to high sales growth.
PPC’s advertising approach is great at keeping up with what customers want, making them a top pick for e-commerce advertisers. There are many eCommerce ad platforms available in the market, such as 7Search PPC, that can assist in the growth of your e-commerce business.
Personalized Advertising
Personalized advertising is the leading eCommerce tactic for 2024 because it can precisely target consumers based on their preferences, behaviors, and past interactions. This type of eCommerce advertising might be an excellent choice for e-commerce advertisers because it targets people based on what they like and how they act online.
Augmented Reality and Virtual Reality
AR and VR are becoming leading eCommerce advertising tactics due to the immersive experiences they offer. By allowing customers to try products virtually, AR and VR increase confidence in purchases and keep the audience engaged. This innovative technology not only makes shopping more fun but also boosts sales potential and maximizes the trust of e-commerce businesses.
Top E-Commerce Ad Networks
Choosing the top e-commerce ad networks depends on various factors. However, several popular ad networks consistently rank high for e-commerce businesses due to their expertise. Here are some of the e-commerce ad networks;
7Search PPC
7Search PPC stands out as the premier e-commerce ad network due to its targeted approach, robust analytics, and cost-effective advertising solutions. With precise audience segmentation, comprehensive tracking tools, and competitive pricing, it ensures maximum ROI for advertisers.
It offers numerous ad formats, such as text ads, native ads, in-page push ads, and many more. It can also help you to show your e-commerce offerings to a worldwide audience by targeting particular GEOs.
Google Ads
Are you seeking an older and reliable ad network for your e-commerce business? Google Ads is there for you. It helps you find customers who are interested in what you offer by showing your products through eCommerce advertising.
It provides you with real-time data to see how your e-commerce ads are performing and lets you target your ads to your desired locations. This ad network helps you make the most of your money and attract more buyers, which is essential for e-commerce businesses.
Conclusion
The rise of e-commerce giants can be attributed to factors like effective eCommerce advertising, customer focus, and innovative technology. However, their success relies on consumers’ online shopping habits. E-commerce is growing really fast because companies are advertising well and adapting to what customers want.
In this blog, we have covered some cool strategies like Personalized experiences and new techs like AR and VR, along with a strategic advertising approach, PPC. You can utilize these tactics in your e-commerce marketing game and stay ahead of the competition while maximizing sales and customer satisfaction.
Frequently Asked Questions (FAQs)
What are the major developments and advancements expected in eCommerce advertising by the year 2024?
Ans. PPC advertising, content marketing, AI-driven targeting, Augmented Reality, and Virtual Reality are the major developments and advancements expected in eCommerce advertising by 2024.
What are the key metrics that should be tracked to measure the effectiveness of eCommerce advertisements?
Ans. Click-through Rate (CTR), conversion rate, return on ad spend (ROAS), and cost per acquisition are key metrics that help assess the effectiveness of e-commerce ads.
What are the benefits of promoting e-commerce business through digital advertising?
Ans. You can get various benefits from promoting e-commerce through digital advertising, which includes increased visibility, targeted reach, cost-effectiveness, measurable results, flexibility, and control over ad campaigns.
What are some common mistakes to avoid when promoting eCommerce websites through digital advertising?
Ans. Common mistakes to avoid when promoting eCommerce websites through digital advertising are forgetting to make them work well on mobiles, using irrelevant content in ads, aiming at the wrong people, and not paying attention to data insights.
What role does data analytics play in e-commerce ads?
Ans. Analyzing data is very important for online shopping ads. It helps businesses understand consumer behavior, how ads perform, and what’s popular in the market. By analyzing the data, companies can make wise ad decisions to get the most out of their company.
