Trying to make big wins happen in Thailand’s gambling market? It can be a wild ride- unless you understand the audience and choose the right strategies.
When you compare Thailand’s gambling population today with the previous years, you will find a rising upward graph. With a rapidly growing audience hungry for online casinos, bookies making big bucks before sports games, and lottery tickets being sold more than ever, the potential for gambling sites is massive. You’ve chosen the perfect time to drive gambling traffic in Thailand and make it big.
Target Thai Gamblers Effectively! Run High-ROI Gambling Ads Today
To make things easier for you, we have combined research on the Thai gambling market and strategies to crack it better. The stakes are high, but so are your rewards- if you play your cards right. Let’s get going!
What is Gambling Traffic?
As a gambling business owner or advertiser, you understand the importance of ensuring your ads are seen. The users who click on your ads and visit your website make up your traffic. More often than not, this traffic consists of users who are interested in gambling, which makes them your gambling traffic. These can be people looking for online casinos, sports betting websites, or lottery and bingo games.
The more reach your ads have and the better your ad creatives are, the higher your gambling traffic will be.
Driving Gambling Traffic in Thailand: Worth it?
Many advertisers wonder if Thailand is a GEO worth investing in. In reality, gambling has deeply integrated itself within the Thai population in recent years. Following reasons and statistics are enough to prove why driving gambling traffic in Thailand is worth it.
High demand for online gambling
The preference among gamblers in Thailand has shifted towards online gambling due to its ease and accessibility. Revenue in this market is expected to reach US $694.25 million in 2025, according to reports by Statista. Another report suggests how 45% of the population is actively into gambling. Amongst these, sports betting, online lottery, and bingo have seen major investments lately.
Continuous growth of the sector
Thailand, as a GEO for gambling, has seen consistent growth. Reports by Statista depict that the revenue is expected to show an annual growth rate (CAGR) of 1.40% in the years 2025-2029. By the year 2029, number of users in the lottery and bingo market is expected to reach 3.9 million users.
Long-term profitability
Thai players tend to have strong gambling habits, making them out to be lifetime value players. Such high retention rates and recurring traffic contribute to long-term growth and profitability. Moreover, since the country has a growing middle class with disposable income, spending on leisure activities like gambling is being normalized.
Affordability
Finally, if you wish to buy gambling and casino traffic in Thailand, then ad networks should be your ultimate go-to. 7Search PPC offers affordable advertising for gambling businesses, with the lowest impression bids being $0.0003 and the highest being $0.00910 for banner and in-page push traffic. (*Note: The bids are subject to change depending on your ad format, pricing model, and demands of the market.)
A Typical Thai Gambler
It’s important to know what a typical Thai gambler looks like and what their behaviors are, not just to target them better but also to create better ads. Achieving high gambling traffic from Thailand will only be possible once you get users to click on your ads.
Demographics
Gamblers in Thailand come from a variety of age brackets, but the major proportion of them sits within the young adult category. Age group 18-24 constitutes 51.5% of the players, followed by 25-34 years making 38.5%, 34-44 years being 6.3%, 45-54 years being 2.2%, and 55 and above being 1.5%. (Source: start.io).
Surveys conducted by Statista have also stated that 80.3% of male respondents and 77.6% of female respondents have gambled before.
Behaviors and Habits
In Thailand, gambling is not perceived as something bad or stigmatized. In fact, it has long been a feature of the country’s history and culture. So despite it being regulated, Thai people are often quite willing to indulge themselves in such games.
The spread of the internet and smartphones into everyday life has only made it easier to participate in leisure games regularly. Sports betting is considered a part of the gaming experience, and the cultural attitudes towards risk make up their success in online gambling.
Strategies to Attain Gambling Traffic in Thailand
Gambling traffic in Thailand is unique because of the existing strict rules and regulations. Some sources here work extremely well, while others pose a problem. So which ones to choose? Let’s quickly check out all the relevant strategies.
Through advertising
Gambling advertising makes use of ads designed to attract and retain users by targeting a very niche market interested in gambling. They act as traffic magnets by making promises of huge jackpots and flaunting quick wins and hefty bonuses. You can advertise through a variety of ad formats, track how your campaign has performed, and optimize it without starting again from scratch.
Since Google restricts advertising gambling offers in Thailand, the best way to do it is through other ad networks. Our advertising platform, 7Search PPC, offers the best features to run gambling ads in Thailand. You can choose between 5 different ad formats, track your campaigns, and optimize them in real-time. Our star feature, however, is the anti-ad blocker that helps you surpass blocks and reach a wider audience.
Through SEO
SEO can enhance your gambling website’s visibility and boost its rankings. You can try ranking for specific keywords, build your backlinks, and improve the technical structure of your website to drive organic gambling traffic in Thailand and from the rest of the world.
However, this becomes extremely challenging since search engines keep a cautious eye on gambling websites. The space is competitive to rank for, and generic keywords won’t work. You will also need backlinks from authoritative sites, which can get extremely costly.
Through influencer marketing
Influencer marketing is a top strategy to reach a wide audience and gain trust in the online gambling world quickly. Influencers from Thailand with large and engaged followings can put in a good word for your website and help you attain traffic.
Game streaming websites like YouTube, Twitch, and Discord are some great places to find influencers. You can try for sponsored posts, live streaming and gameplay, affiliate partnerships, exclusive promo codes, offers, shoutouts, and takeovers.
Through organic social media
Social media provides gambling sites a platform to interact, engage, and draw in gambling traffic directly. You can make fun and relatable content, share tips, celebrate winners, run interactive contests, and make use of UGC (user-generated content). Another choice is to join relevant online communities and forums where people share their wins and recommend new games.
The only challenge here is that it’s next to impossible to run gambling ads on social media. You’ll need a solid social media strategy and a huge amount of patience to succeed in attracting organic gambling traffic in Thailand.
Through emails and messages
‘Ready to hit the jackpot? Register 100 today and get a chance to win almost double back. Check out now!’ – if you’re familiar with such messages, then you have experienced what it’s like to receive emails and texts from gambling platforms. They don’t cost anything and are convenient enough to use on a daily basis.
The only issue with them is that most emails and texts appear spammy and hardly receive any traffic. Open rates are low, and you might even get blocked by the user.
Making Your Gambling Ads Stand Out
We’ve mentioned all the well-known strategies to drive gambling traffic in Thailand, but advertising stands out because of its ease, reach, and cost-effectiveness. However, let’s not forget about the crowd and competition just yet. Implement the following elements in your ads to get gambling leads more than ever.
- Highlight bonuses and possible wins:- The majority of gamblers play for cash wins. Highlighting bonuses and possible wins can be a good way to attract and lure in such players. Add it to your visuals or ad copy in bold letters to grab attention.
- Use suggestive visuals:- Certain types of visuals can make your ads stand out from the crowd. Many gambling advertisers like to give sneak peeks into gaming visuals and use images of beautiful characters, slot machines, jackpot animations, happy players celebrating their wins, and luxury previews.
- Localize for the Thai audience:- Thai people are very particular about their language and culture. You can try writing your ad copies in the Thai language, give Thai pop culture references, and address the users directly in their local slang. When you’re targeting them, don’t make them feel like an outsider.
- Present your options:- If you offer a variety of games, it’s best to showcase them all in your ads. Show your audience that they can pick and choose between multiple options depending on what they’re feeling for at that point in time.
- Add gamification elements:- If you want engagement and hype, then gamified elements are the way to go. Add spin to wheels, mystery boxes and surprises, and time-sensitive offers to intrigue users and get them to click.
- Promise definite payouts:- Payouts are definitely a challenge when it comes to gambling games. If you promise definite and timely payments, it can act as a trust factor and prove to be a game changer for your ads.
- Launch, test, optimize:- You won’t know how your ads are performing and what can be improved until you launch and test your ad elements. Use 5-10 ad copies and visuals, and switch up targeting and ad formats to see what works.
Conclusion
Thailand is gradually making its way on the list of top GEOs for gambling advertising. The market is scaling up and quickly absorbing all the new gambling businesses. With the demand constantly increasing and the future looking too promising, drawing gambling traffic in Thailand will be a breeze. Promote your gambling platform with 7Search PPC and watch your traffic 2x in just a few days!
Boost Your Gambling Traffic Today! Join Our Ad Network & Get Quality Leads
Frequently Asked Questions (FAQs)
Is gambling popular in Thailand?
Ans. Gambling forms a huge part of the history and culture of Thailand. Despite it being heavily restricted, most Thai gamblers have access to online casinos and gambling sites, making it a fun leisure activity for most.
How can I get gambling traffic in Thailand?
Ans. You can try a bunch of strategies like advertising, SEO, organic social media, and influencer marketing to get gambling traffic in Thailand.
What is the best source for gambling traffic in Thailand?
Ans. Advertising through ad networks is one of the best sources of gambling traffic in Thailand. It stands out because of its ease of use, reach, and cost-effectiveness.
What content types work best for attracting gambling traffic in Thailand?
Ans. Ad content that is personalized for the local Thai audience, uses their language and references local slang, and incorporates suggestive visuals, works best in attracting gambling traffic in Thailand.
Where to advertise gambling?
Ans. You can easily advertise your gambling offers through ad networks like 7Search PPC, which provides innovative features and advanced tools to reach a wider audience effectively.
