How 7Search PPC Powered Clients’ Success in the iGaming Industry

The iGaming industry is not as easy as it seems. This feeling often arises in advertisers who enter this industry hoping to earn a significant profit but face many challenges, with advertising restrictions and bot traffic being on top.

Are you also struggling with these challenges that feel like constant headaches? We have something that might work like medicine for your iGaming business! We have prepared a case study focusing on the iGaming industry. In it, you’ll see how we successfully provide features and, most importantly, traffic from targeted GEOs, helping advertisers run the most productive PPC campaigns.

With our self-serve ad platform, the number of successful iGaming campaigns continues to grow, and we’re excited to showcase how we’ve made a difference.

How Big is the iGaming Industry?

Before we move into how we deliver results and tackle the responsibility of PPC advertising in such a big industry, let’s first look at the data that shows why we consider the iGaming industry to be so big.

The online gambling market is expected to have 290.5 million users by 2029, with a projected market volume of over US$132.90 billion.

The numbers show that the opportunity to earn big in this industry is significant. Anyone who starts their journey in this industry will also have the same opportunity to succeed if their online advertising strategy is effective.
Source- Statista

In the above chart, you can see how the iGaming market has gained momentum each year. According to Statista, the market volume was approximately 30.03 billion USD before 2018 and has now grown to around 97.15 billion USD in 2024. Overall, this market is large and has significant potential to deliver substantial profits if your strategy is well-executed.

The Challenges in iGaming Advertising

When we introduced ourselves to the world as an ad network, we offered many advertising categories, including iGaming. To be honest, at first, we treated all categories the same. However, when we approached advertisers to understand their needs and the problems they face in their niche, we found that iGaming advertisers have more challenges than others. Some of them we have listed below:

Online Ad Ignorance: When we asked advertisers about the challenges they face in iGaming advertising. One replied, “Online ad ignorance is a huge issue. Users often ignore iGaming ads, which makes it tough to get their attention and get back our return on investment because no impressions lead to no sales.”

Low-Quality Traffic: Another common issue was low-quality traffic. Advertisers said they often get clicks from people who aren’t interested in their offers, which makes their ad campaigns less successful.

Inaccurate Analytics: Some advertisers pointed out problems with tracking and measuring their campaigns. They feel that inaccurate data makes it hard to understand the real performance of their ad campaigns.

High-Cost Advertising: The high cost of advertising came up a lot. Advertisers feel that they’re paying too much for limited results, making it difficult to get a good return on their investment.

Limited Ad Formats: Many also highlighted the issue of limited ad formats. They want more variety to keep their ads fresh and engaging but often find themselves restricted to the same old formats.

Besides these, they also shared other problems, such as tough competition, difficulties in targeting their ads, and the lack of freedom they wanted for their ad campaigns.

How We Developed Ourselves as a One-Stop Advertising Solution?

We saw these challenges as an opportunity because, at that time, no other ad network was looking into them. They focused only on making money without addressing the problems advertisers faced, but our approach was different. We wanted to deliver results and solve the issues that advertisers were dealing with. Look below to see how we worked on improving ourselves and enhancing the overall advertising experience for our clients.

• • We worked on our interface to make it more user-friendly, as it previously appeared a little confusing.
    
  • We also minimized the steps involved in registering advertiser accounts on 7Search PPC and creating iGaming ad campaigns.
  • We updated our technology to filter out publishers with low-quality traffic and increased the number of our publisher partners with quality traffic from various GEOs.
    
  • From the start, we have been improving our algorithm to match the right ads with the right publishers.
    
  • We now offer over 239 GEO options for targeting, along with many other targeting options, such as Device Targeting and OS Targeting.
    
  • With five ad formats available and a sixth one in development, we provide a variety of options for iGaming advertisers to choose the best fit. Here’s a glimpse of the ad formats that we offer:
    1. Banner Ads: Our banner ads never let your expectations down because they bring the customers to your business door with their engaging capabilities.
    2. In-page Push Ads: Our in-page push ads deliver engaging messages within website content, offering an innovative way to attract clicks.
    3. Native Ads: Our native ads seamlessly match the style of the website, providing a subtle yet powerful way to promote your offerings.
    4. Popunder Ads: Our popunder ads ensure uninterrupted browsing while giving your ad consistent exposure for better reach.
    5. Text Ads: Our text ads, which feature short and focused messages, allow advertisers to reach specific audiences directly and cost-effectively.
    6. Video Ads: Video ads use engaging stories and visuals to connect with audiences emotionally. You won’t have to wait much longer to use this ad format, as our team is working hard to make it available to our advertisers.
  • We focused on providing real-time and accurate performance data through our analysis and monitoring tools. To make it easier to understand, we also present data in graphical form, allowing advertisers to easily comprehend and make better decisions on their ad campaigns.
    
  • We offer automatic and manual bidding for advertisers, along with pricing models such as CPC and CPM, based on their ad campaign objectives.
  • Complete transparency is always at the top of our priority list. We always do our best to be transparent in all areas, whether it’s ad placements, the traffic we provide, wallet balances, or budget usage.
  • We trained and expanded our chat support teams to resolve queries and problems quickly because we believe that any advertiser could face issues at any stage. As a responsible ad network, it is our duty to assist them whenever they need help.

Some advertisers have expressed concerns about the long time spent raising tickets and are waiting for a response from chat support. However, we are always focused on staying in touch quickly with our clients when they raise a ticket.

To address this, we have developed a quick method for connecting with our support team. Now, advertisers can reach our support team in the blink of an eye through various methods, such as:

• Chatbot
• Email
• Skype
• Telegram
• WhatsApp

iGaming Advertisers Who Trusted 7Search PPC in 2024

The different building sizes in the above graph show how we are winning the confidence of advertisers in the iGaming industry, where it’s not easy to stand out.

With one month remaining in 2024, our team is working hard to reach and exceed the remarkable figure of 1,000+ new iGaming advertisers.

Most Frequently Used Ad Formats by Our iGaming Advertisers.

We currently have five ad formats in our bag: text, banner, in-page push, native, and popunder. However, just as not every vehicle runs smoothly on mountain roads, not all ad formats are suitable for every business category and advertising goal.

For this case study, we have decided to meet with our chat support team, ad managers, data analysts, and all other teams involved in analyzing ad campaign data. The goal is to identify the most commonly used ad formats in iGaming campaigns and understand the reasons behind their popularity.

Here are the top three performers:

Banner Ads

Banner ads are designed to capture the audience’s attention quickly and hold it for a longer period. These ads are widely used by iGaming advertisers because they are visually engaging, easy to integrate into websites, and effective in showcasing iGaming offers. We have solved the issue of fixed-size banners by offering six different sizes. Now, it’s up to advertisers to choose the size. We also provide the flexibility to change sizes if the results aren’t up to expectations. We offer banners in various sizes, including the following.

• Square: (250 x 250)
• Medium Rectangle: (300 x 250)
• Main Banner: (468 x 60)
• Leaderboard: (728 x 90)
• Wide Skyscraper: (160 x 600)
• Half Page: (300 x 600)

Popunder Ads

Based on the recent research published in the latest issue of The Page by Two Sides UK, 58% of people ignore most online ads.

Do you know why this happens? Either the audience is frustrated with ads, or online ads disturb the current experience.

We have found a solution by introducing popunder ads for iGaming advertisers, allowing them to deliver their message without disrupting the audience’s experience. The nature of this ad format is that it appears not in the current tab but behind it. This means that when the user closes the tab, they will see popunder ads and can view them without facing disturbance.

In-Page Push Ads

When our teams showed that In-Page push ads are also in demand among our clients who advertise their iGaming platforms through our ad network, we became more curious to know the reason. We offer two types of In-Page Push Ads: Classic and Social. Mostly in the iGaming industry, you’ll see many advertisers using these two types because:

1. Classic: These are traditional pop-up notifications that appear in the corner of the page. They usually prompt users with a call to action (CTA).
   Size we offer: (1:1)
2. Social: These ads look modern and dynamic, similar to social media notifications. They can easily deliver the advertiser’s message to the right audience without frustrating them.
   Size we offer: (1:1)

Why 7Search PPC Means Success?

What do advertisers want from their ad campaigns? They seek ad visibility in the countries they are targeting. 7Search PPC never disappoints them. How? Look at the data below; these are the daily estimated impressions, country-wise. (Updated on 18 Nov 2024)

If you’re looking for the highest and average daily impression bid on 7Search PPC, hold on! We’ve gathered the data for you. (Please note that these bids are estimated and can change over time due to various factors, such as competition and market trends.)

Country-Wise Estimated Impression Bid ($) – 7Search PPC

One-on-One Talk with One of Our Clients

Industry: iGaming/Gambling
Status: Active
Client: Mr. Robinson (anonymous name)

First of all, let us make it clear that we asked for permission from advertisers to share details if they wish. This client asked us not to use their real name, so we used an anonymous name. However, the insights are real. Mr. Robinson, who joined our ad network in 2021, has a gambling platform. Since then, he has never expressed dissatisfaction with any aspects, including traffic quality, user interface, or amount deductions.

Here are some questions and answers related to their journey, along with insights into successful iGaming ad campaigns.

Agent: Hello, Mr. Robinson. First of all, thank you for taking the time to speak with us. If I recall correctly, this is our third time connecting since you joined 7Search PPC. Is that right?

Mr. Robinson: Yes, that’s correct! It’s great to reconnect, and I’m happy to be here for another conversation since joining 7Search PPC.

Agent: So, how is your gambling business going?

Mr. Robinson: It’s going well, thank you! We’re seeing positive growth and new opportunities in the iGaming industry.

Agent: When did you start your gambling business?

Mr. Robinson: Well, I began my gambling business in 2020, during the peak of the COVID-19 pandemic. It was one of the worst times for businesses, and even large companies were struggling.

Agent: That must have been tough for a new entrant.

Mr. Robinson: Yeah, promoting my gambling business during the COVID-19 pandemic was a significant challenge as a new entrant. Another challenge was dealing with restrictions, as many major ad networks had limitations on gambling promotions.

Agent: That sounds frustrating. Were there any alternatives available?

Mr. Robinson: I tried some gambling-specific ad networks, but they didn’t deliver results that met my expectations. They promised high-quality traffic, but most of it turned out to be bot traffic. I wasn’t getting any leads despite spending a lot.

Agent: That must have been disheartening. Did it affect your plans?

Mr. Robinson: Yes, it affected my plans, and I was so demotivated that I even considered shutting down my business entirely.

Agent: So, how did you come to know about 7Search PPC?

Mr. Robinson: In 2021, I discovered your ad network, 7Search PPC. I remember when I was searching for the names of the best iGaming ad networks on Google, and then one of your blogs appeared on my screen. Then, I decided to test your ad network with a minimal budget.

Agent: And how did that go?

Mr. Robinson: The results were amazing! I decided not to close my business, and since then, I’ve been earning well.

Agent: That’s great to hear. Would you like to share any specifics about your success?

Mr. Robinson: I’d prefer not to disclose any figures, but I’m happy with where my business is now.

Agent: It’s great to hear that 7Search PPC helped you during a tough time, Mr. Robinson. Did you achieve the desired results in your first ad campaign?

Mr. Robinson: No, not at all; in fact, no one typically gets the desired results from their very first ad campaign. Experimentation is key. When I created my first ad campaign, I lacked experience because I was still in the process of finding the best ad network to promote my gambling platform. I had no clear idea of how to set up an ad campaign, as I was new to your platform at the time.

Agent: That makes sense! How did 7Search PPC help during that time?

Mr. Robinson: Even though it’s a self-serve platform, your support team was really helpful. They guided me through the process and answered all my questions. With their support, I learned a lot, and now my campaigns are finally producing the results I wanted.

Agent: How many ad formats have you used in your iGaming ad campaigns so far?

Mr. Robinson: As I mentioned, experimentation is key, so I tested all your ad formats in my campaigns. However, I generally prefer banner ads because of their attention-grabbing power.

Agent: What sets 7Search PPC apart in the iGaming industry, based on your experience?

Mr. Robinson: Well, the way 7Search PPC presents itself in the iGaming world is impressive. Despite the many restrictions, your ad network manages to deliver outstanding results.

Agent: Glad to hear that! Is there anything specific that caught your attention?

Mr. Robinson: Yes, your recent ‘Ad Manager’ feature. As an advertiser, it’s important to stay updated with the latest stats and follow suggestions. This feature minimizes my effort in tracking ads and helps me make smarter decisions.

Agent: That’s great feedback! Are there any other features you’ve found useful?

Mr. Robinson: Definitely. Anti-ad blockers, real-time analytics, and ad format suggestions make the entire process much more efficient and effective.

Agent: OK, we promise to showcase additional features in the coming years. Mr. Robinson, could you share some key points that advertisers should keep in mind to make their iGaming ad campaigns successful on 7Search PPC?

Mr. Robinson: Oh, come on! There’s no secret, and I’m not a magician, so I can’t hide anything. The reality is that the ad network plays only 70% to 80% of the role in making the ad campaign successful. The remaining percentage is up to the advertisers themselves, based on their strategic approach.

The ad network only takes your ad to the right audience, but if your ad is less engaging or you haven’t placed the CTA in the right position, how can you expect positive results? In my experience as an advertiser, I’ve learned that your ad should speak for you—and yes, louder!

Agent: Thank you, Mr. Robinson, for taking the time to speak with us. Is it okay if we use this conversation in our case study?

Mr. Robinson: You’re welcome! Yes, feel free to use this conversation in your case study. I’m happy to help!

Final Outcomes?

• The iGaming industry is highly profitable but also has challenges, such as strict ad rules and fake traffic (bot traffic).
• The iGaming market is growing fast. By 2029, it is expected to reach 290.5 million users and a market value of over US$132.90 billion.
• 7Search PPC helps advertisers overcome these issues and run successful iGaming ad campaigns.
• 7Search PPC solves major problems like poor-quality traffic, incorrect analytics, and limited ad format options.
• Our platform offers an easy-to-use interface, smart targeting tools, and accurate analytics to improve campaign results.
• Top ad formats for iGaming on 7Search PPC include banner ads, popunder ads, and in-page push ads.
• Successful iGaming advertisers focus on testing, creating creative ads, and well-planned campaigns.

Ending Note

The iGaming industry offers substantial opportunities but comes with some big challenges, such as ad restrictions, bot traffic, and low-quality leads. Through this case study, it is evident that 7Search PPC stands as a reliable advertising partner for gambling platforms like sports betting, casino betting, etc., addressing these challenges with its innovative solutions.

7Search PPC offers a user-friendly platform, a variety of ad formats, accurate analytics, and highly targeted traffic, making it effective for running successful campaigns. Our ad network also focuses on transparency and 24/7 customer support, which adds extra value, making it a reliable choice for advertisers. As the iGaming industry evolves, 7Search PPC helps advertisers tackle challenges and achieve success with the right tools and strategies in this competitive market.