Digital Marketing Insights
Strategies, insights, and trends to help brands connect with audiences online, drive engagement, and achieve measurable growth across digital channels.
Paid Traffic vs. Organic: Which Maximizes ROI Faster?
What could be the purpose of conducting any business? Obviously, to generate a significant profit, right? And where does that profit come from?...
Content Team 7Search PPC7 Mins read
Preventing Ad Injection: Key Tips for Advertisers to Boost ROI
The year is 2016, when one of the most prevalent Android malware, HummingBad, is being discovered by Check Point. After being spread through...
Content Team 7Search PPC6 Mins read
How Does Ad Fraud Work and How Can You Protect Your Ads?
This Just In: A growing number of ad frauds and cyber crimes has left the whole digital advertising industry in a state of...
Content Team 7Search PPC8 Mins read
Audience Segmentation: Targeting Your Most Important Audiences
Android or iOS? The debate is endless—some rely on Android, and others can’t live without iOS. Your choice might depend on your preferences,...
Content Team 7Search PPC6 Mins read
Gamification Advertising: The Key Factor to Increasing Engagement
We have seen several upgrades, from keypad phones to touchscreen smartphones, desktops to MacBooks, and many more things. But do you know why...
Content Team 7Search PPC6 Mins read
Increase Brand Visibility with Targeted Social Traffic
Have you ever wondered if you can get social traffic without actually having to create your social media presence and follow up with...
Content Team 7Search PPC7 Mins read
The Future of PPC: Emerging Technologies and Trends
Every business aims for digital transformation to enhance visibility and differentiate itself. Digital advertising is essential for growth, enabling businesses to connect with...
Content Team 7Search PPC9 Mins read
Reminder Advertising: How to Maintain Your Audience Engagement
Running a business and selling your products is undeniably challenging in today’s competitive market. Many people may browse your products but ultimately decide...
Content Team 7Search PPC9 Mins read
Black Friday and Cyber Monday Marketing Strategies
Q1+Q2+Q3 is less than Q4? Wait! This might sound like a mathematical question, but it’s actually about annual sales. Here, ‘Q’ stands for...
Content Team 7Search PPC8 Mins read
Power of Keywords: An In-Depth Analysis of PPC Keyword Research
When your trust is in PPC advertising for effective business promotion, keywords are the backbone of your PPC campaigns. Without the right keywords,...
Content Team 7Search PPC7 Mins read
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