Advanced Strategies

For experienced publishers and advertisers, covering in-depth strategies for scaling and optimizing campaigns.

200 Articles
Banner Blindness
Ad Formats ExplainedAdTech Industry TrendsAdvanced Strategies

What Is Banner Blindness? How to Reduce It

The whole world is facing banner blindness, but relax. It’s not a disease like COVID-19; in fact, it’s not any kind of disease....

Targeted Website Traffic
Advanced StrategiesRevenue Growth Hacks

Buy The Best Targeted Website Traffic: The Ultimate Guide

When you go shopping, you notice two types of people: those who buy without checking the price and those who consider the price...

High-Quality Traffic
AdTech Industry TrendsAdvanced Strategies

The Advertiser’s Guide to High-Quality Traffic from Ad Network

It is hard to believe that effort doesn’t pay off, especially in the context of digital advertising, where every minute and penny is...

Increase ROAS
AdTech Industry TrendsAdvanced StrategiesRevenue Growth Hacks

Increase ROAS: How To Get More From Your Ad Spend

The projected annual value of ad spend is expected to continue growing, exceeding 1.17 trillion dollars by 2028. According to Statista, the United...

Advertise Sweepstakes
AdTech Industry TrendsAdvanced Strategies

How To Advertise Sweepstakes : A Comprehensive Guide

Taking chances is essentially a gamble—you might win, or you might lose. There’s always a risk involved, and it’s significant because only one...

Information on Cryptocurrency
AdTech Industry TrendsAdvanced Strategies

5 Tips for Vetting Sources of Information on Cryptocurrency

There’s no doubt that cryptocurrency, a digital or virtual form of currency that uses cryptography for security, has become increasingly popular over the...

Ad Viewability
AdTech Industry TrendsAdvanced Strategies

Ad Viewability: What Is It and How Can It Be Improved?

Imagine your ad receiving thousands of impressions per hour, and you’re happier than ever. But when you examine it closely, you find that...

Misleading Advertising
AdTech Industry TrendsAdvanced Strategies

Instances of Misleading Advertising and Ways to Avoid It

Promising things in advertisements that are not true might seem like a good way to make quick money, but it’s not a good...

Ad Tracking
AdTech Industry TrendsAdvanced Strategies

What is Ad Tracking And How to Do It?

If you were born in the 1990s, you are likely familiar with traditional forms of advertising such as TV, print, and radio. At...

Marketing Campaign Management
AdTech Industry TrendsAdvanced StrategiesDigital Marketing Insights

Strategic Mastery: Techniques for Marketing Campaign Management

“Nike,” a market leader in athletic footwear and apparel. Some of you might use their product for daily workouts and find it essential...

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