Advanced Strategies
For experienced publishers and advertisers, covering in-depth strategies for scaling and optimizing campaigns.
The Future of PPC: Emerging Technologies and Trends
Every business aims for digital transformation to enhance visibility and differentiate itself. Digital advertising is essential for growth, enabling businesses to connect with...
Content Team 7Search PPC9 Mins read
Reminder Advertising: How to Maintain Your Audience Engagement
Running a business and selling your products is undeniably challenging in today’s competitive market. Many people may browse your products but ultimately decide...
Content Team 7Search PPC9 Mins read
Black Friday and Cyber Monday Marketing Strategies
Q1+Q2+Q3 is less than Q4? Wait! This might sound like a mathematical question, but it’s actually about annual sales. Here, ‘Q’ stands for...
Content Team 7Search PPC8 Mins read
Power of Keywords: An In-Depth Analysis of PPC Keyword Research
When your trust is in PPC advertising for effective business promotion, keywords are the backbone of your PPC campaigns. Without the right keywords,...
Content Team 7Search PPC7 Mins read
Ad Inventory Management: Proven Tips for Success
So, you’ve monetized your website but haven’t been able to see high returns yet. One of the reasons could be poor management of...
Content Team 7Search PPC6 Mins read
Data Management Platforms: Improving the Targeting of Advertising
What is the value of data in everyone’s life? It depends on the field you’re in. For advertisers, real data from specific platforms...
Content Team 7Search PPC7 Mins read
DSP Advertising: Key Components You Need To Know
When we ask you to describe digital advertising in one word, most of you will say “impactful.” Yes, it is, but have you...
Content Team 7Search PPC7 Mins read
Surrogate Advertising: Covert Legal Marketing
When traveling to a specific point, if the road is blocked, we often take an alternate route or a shortcut to reach the...
Content Team 7Search PPC9 Mins read
SSP Advertising: Everything You Need to Know
Most of the time, we focus on the best ways to manage ad campaigns, ad networks, and ad exchanges. In these discussions, we...
Content Team 7Search PPC8 Mins read
Remnant Ads and the Advertisers Who Love Them
In the world of digital advertising, competition is at its peak, and premium ad space is often reserved for the highest bidders. But...
Content Team 7Search PPC6 Mins read
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