Advanced Strategies
For experienced publishers and advertisers, covering in-depth strategies for scaling and optimizing campaigns.
Ad Network vs DSP: A Simple Guide for Advertisers
As an advertiser who has only recently begun advertising, you hear the words Ad Network and DSP being thrown around everywhere. Sometimes, it...
Content Team 7Search PPC7 Mins read
What is Retail Advertising? Strategies, Types & Benefits
Imagine the road that people walk through to reach your retail store. What comes to mind? A concrete road strong enough to hold...
Content Team 7Search PPC9 Mins read
The Future of PPC: Emerging Technologies and Trends
Every business aims for digital transformation to enhance visibility and differentiate itself. Digital advertising is essential for growth, enabling businesses to connect with...
Content Team 7Search PPC9 Mins read
Reminder Advertising: How to Maintain Your Audience Engagement
Running a business and selling your products is undeniably challenging in today’s competitive market. Many people may browse your products but ultimately decide...
Content Team 7Search PPC9 Mins read
Black Friday and Cyber Monday Marketing Strategies
Q1+Q2+Q3 is less than Q4? Wait! This might sound like a mathematical question, but it’s actually about annual sales. Here, ‘Q’ stands for...
Content Team 7Search PPC8 Mins read
Power of Keywords: An In-Depth Analysis of PPC Keyword Research
When your trust is in PPC advertising for effective business promotion, keywords are the backbone of your PPC campaigns. Without the right keywords,...
Content Team 7Search PPC7 Mins read
Ad Inventory Management: Proven Tips for Success
So, you’ve monetized your website but haven’t been able to see high returns yet. One of the reasons could be poor management of...
Content Team 7Search PPC6 Mins read
Data Management Platforms: Improving the Targeting of Advertising
What is the value of data in everyone’s life? It depends on the field you’re in. For advertisers, real data from specific platforms...
Content Team 7Search PPC7 Mins read
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