Advanced Strategies

For experienced publishers and advertisers, covering in-depth strategies for scaling and optimizing campaigns.

199 Articles
Location Based Targeting
Advanced Strategies

Boost Your Ads with Precision: The Power of Location-Based Targeting

Remember that pop-up ad telling you to grab a meal from your nearest cafe during lunch hours? Or that one notification pulling you...

Sports Betting
Advanced StrategiesAdTech Industry Trends

Advertising Tips for Sports Betting Businesses in IPL 2025

Da-da-da-da-da-da-da…Da-da-da! Did that tune sound familiar? If you guessed the IPL theme music, you’re absolutely right! The Indian Premier League isn’t just a...

Online Marketing
AdTech Industry TrendsAdvanced Strategies

Significance of Online Marketing: How Internet Advertising Drives Business Growth

The world has been talking about online marketing for a long time now. Businesses and brands are highly focused on it- and for...

Weight Loss Ads
AdTech Industry TrendsAdvanced Strategies

Best Weight Loss Ads Creatives to Boost Your PPC Campaigns in 2025

Problems and solutions are interconnected, giving rise to many businesses. Around the world, major issues like air pollution and the reduction of fossil...

Ad Injection
Advanced StrategiesDigital Marketing Insights

Preventing Ad Injection: Key Tips for Advertisers to Boost ROI

The year is 2016, when one of the most prevalent Android malware, HummingBad, is being discovered by Check Point. After being spread through...

Fintech Marketing
AdTech Industry TrendsAdvanced Strategies

Innovative Fintech Marketing Strategies to Thrive in 2025

If you’ve ever used an app for mobile banking, made payments through a digital wallet like PayPal, or even traded in the stock...

NFT Marketing
AdTech Industry TrendsAdvanced Strategies

Effective NFT Marketing Strategies to Dominate the Marketplace

If you’re familiar with the world of investing, you probably know that NFTs have taken the world by storm. Digital artists, musicians, and...

Ad Fraud
Advanced StrategiesDigital Marketing Insights

How Does Ad Fraud Work and How Can You Protect Your Ads?

This Just In: A growing number of ad frauds and cyber crimes has left the whole digital advertising industry in a state of...

Maximizing Website Revenue
Advanced StrategiesMonetization MasteryRevenue Growth Hacks

Maximizing Website Revenue Potential: A Holiday Season Strategy for Publishers

HELLO! Savvy publishers! It’s that time of year again when the holiday spirit is in the air. The opportunity to maximize your website’s...

Audience Segmentation
Advanced StrategiesDigital Marketing Insights

Audience Segmentation: Targeting Your Most Important Audiences

Android or iOS? The debate is endless—some rely on Android, and others can’t live without iOS. Your choice might depend on your preferences,...

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