AdTech Industry Trends
Posts about emerging technologies in the ad industry, such as programmatic ads, AI, and automation.
Ad Network vs DSP: A Simple Guide for Advertisers
As an advertiser who has only recently begun advertising, you hear the words Ad Network and DSP being thrown around everywhere. Sometimes, it...
Content Team 7SearchPPC7 Mins read
AdTech Trends That All Advertisers Need to Know
Advertising and technology: have they always been two sides of the same coin? Earlier, advertising was pretty traditional. All it meant was promoting...
Content Team 7SearchPPC9 Mins read
What is Retail Advertising? Strategies, Types & Benefits
Imagine the road that people walk through to reach your retail store. What comes to mind? A concrete road strong enough to hold...
Content Team 7SearchPPC9 Mins read
The Future of PPC: Emerging Technologies and Trends
Every business aims for digital transformation to enhance visibility and differentiate itself. Digital advertising is essential for growth, enabling businesses to connect with...
Content Team 7SearchPPC9 Mins read
All About Pop Traffic: Crucial Tips for Advertisers
You can’t keep legendary players off the field for too long because others can’t match the results they provide. This may sound suitable...
Content Team 7SearchPPC6 Mins read
Reminder Advertising: How to Maintain Your Audience Engagement
Running a business and selling your products is undeniably challenging in today’s competitive market. Many people may browse your products but ultimately decide...
Content Team 7SearchPPC9 Mins read
Ad Inventory Management: Proven Tips for Success
So, you’ve monetized your website but haven’t been able to see high returns yet. One of the reasons could be poor management of...
Content Team 7SearchPPC6 Mins read
Data Management Platforms: Improving the Targeting of Advertising
What is the value of data in everyone’s life? It depends on the field you’re in. For advertisers, real data from specific platforms...
Content Team 7SearchPPC7 Mins read
DSP Advertising: Key Components You Need To Know
When we ask you to describe digital advertising in one word, most of you will say “impactful.” Yes, it is, but have you...
Content Team 7SearchPPC7 Mins read
Surrogate Advertising: Covert Legal Marketing
When traveling to a specific point, if the road is blocked, we often take an alternate route or a shortcut to reach the...
Content Team 7SearchPPC9 Mins read
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