AdTech Industry Trends
Posts about emerging technologies in the ad industry, such as programmatic ads, AI, and automation.
What is Prebid? A Detailed Guide For Publishers
The digital advertising landscape does not hold a consistent pace as it is always changing. Both advertisers and publishers need to run along...
Content Team at 7Search PPC8 Mins read
What Is Paid Advertising? Types of Paid Ads & Its Benefits
Opportunities and Considerations are two words that surround each other. When an opportunity knocks at your door, consideration follows closely behind. However, people...
Content Team at 7Search PPC8 Mins read
What is CPM and How Your Advertising Strategy Is Driven by It
In the modern digital world, capturing attention is the ultimate goal of marketing. It is the initial step that many marketers aim for...
Content Team at 7Search PPC7 Mins read
What is CPC (Cost-Per-Click) and its Importance ?
When advertisers enter the world of digital advertising, many things run through their minds: CTR, Leads, ROI—the list goes on and on. Ultimately,...
Content Team at 7Search PPC7 Mins read
What Is Ad Fill Rate and How To Calculate It ?
According to Forbes, 252,000 new websites are launched daily, contributing to the diverse and expanding online universe. Currently, there are over 192 million...
Content Team at 7Search PPC7 Mins read
You Should Not Ignore These Trends in Traffic Monetization
Hard work pays off, but only for those who are willing to learn and adapt. Things can be simple only if you focus...
Content Team at 7Search PPC8 Mins read
Understand the Difference Between Push and Pull Marketing
My old mobile phone had a major issue that frustrated me most of the time. It would overheat when I charged it and...
Content Team at 7Search PPC9 Mins read
Direct Response Marketing Guide For Ultimate Success
If you want to know the importance of time, then ask marketers. They will tell you how crucial it is to seize every...
Content Team at 7Search PPC8 Mins read
