AdTech Industry Trends
Posts about emerging technologies in the ad industry, such as programmatic ads, AI, and automation.
What Is Banner Blindness? How to Reduce It
The whole world is facing banner blindness, but relax. It’s not a disease like COVID-19; in fact, it’s not any kind of disease....
Content Team at 7Search PPC7 Mins read
What is a Lead? Definition and Tips for Lead Management
Tring! Tring! Your phone rings, and you pick up the call. On the other end, a salesperson wishes you a happy birthday and...
Content Team at 7Search PPC10 Mins read
What Is AI Marketing and How To Use In Your Strategy?
What is the biggest fear of the world’s richest person, Elon Musk, the CEO of Tesla? In an interview, a reporter asked him...
Content Team at 7Search PPC6 Mins read
The Advertiser’s Guide to High-Quality Traffic from Ad Network
It is hard to believe that effort doesn’t pay off, especially in the context of digital advertising, where every minute and penny is...
Content Team at 7Search PPC7 Mins read
Increase ROAS: How To Get More From Your Ad Spend
The projected annual value of ad spend is expected to continue growing, exceeding 1.17 trillion dollars by 2028. According to Statista, the United...
Content Team at 7Search PPC8 Mins read
How To Advertise Sweepstakes : A Comprehensive Guide
Taking chances is essentially a gamble—you might win, or you might lose. There’s always a risk involved, and it’s significant because only one...
Content Team at 7Search PPC10 Mins read
5 Tips for Vetting Sources of Information on Cryptocurrency
There’s no doubt that cryptocurrency, a digital or virtual form of currency that uses cryptography for security, has become increasingly popular over the...
Content Team at 7Search PPC4 Mins read
The Impact of Ad Exchange in Digital Advertising
When you browse your favorite website and see an ad that perfectly matches your interests, have you ever wondered how that happens? Allow...
Content Team at 7Search PPC6 Mins read
