Posts about emerging technologies in the ad industry, such as programmatic ads, AI, and automation.
Advertising and technology: have they always been two sides of the same coin? Earlier, advertising was pretty traditional. All it meant was promoting...
Imagine the road that people walk through to reach your retail store. What comes to mind? A concrete road strong enough to hold...
Every business aims for digital transformation to enhance visibility and differentiate itself. Digital advertising is essential for growth, enabling businesses to connect with...
You can’t keep legendary players off the field for too long because others can’t match the results they provide. This may sound suitable...
Digital advertising is all about sending promotional or informative messages using an effective ad format from a particular ad network or agency. Usually,...
Running a business and selling your products is undeniably challenging in today’s competitive market. Many people may browse your products but ultimately decide...
So, you’ve monetized your website but haven’t been able to see high returns yet. One of the reasons could be poor management of...
What is the value of data in everyone’s life? It depends on the field you’re in. For advertisers, real data from specific platforms...
When we ask you to describe digital advertising in one word, most of you will say “impactful.” Yes, it is, but have you...
When traveling to a specific point, if the road is blocked, we often take an alternate route or a shortcut to reach the...