AdTech Industry Trends

Posts about emerging technologies in the ad industry, such as programmatic ads, AI, and automation.

244 Articles
Pop Traffic
AdTech Industry Trends

All About Pop Traffic: Crucial Tips for Advertisers

You can’t keep legendary players off the field for too long because others can’t match the results they provide. This may sound suitable...

Popunder Ads
Ad Formats ExplainedAdTech Industry Trends

How Popunder Ads Stand Out: Complete Guide

Digital advertising is all about sending promotional or informative messages using an effective ad format from a particular ad network or agency. Usually,...

Reminder Advertising
AdTech Industry TrendsAdvanced StrategiesDigital Marketing Insights

Reminder Advertising: How to Maintain Your Audience Engagement

Running a business and selling your products is undeniably challenging in today’s competitive market. Many people may browse your products but ultimately decide...

Ad Inventory Management
Advanced StrategiesAdTech Industry Trends

Ad Inventory Management: Proven Tips for Success

So, you’ve monetized your website but haven’t been able to see high returns yet. One of the reasons could be poor management of...

Data Management Platform
AdTech Industry TrendsAdvanced Strategies

Data Management Platforms: Improving the Targeting of Advertising

What is the value of data in everyone’s life? It depends on the field you’re in. For advertisers, real data from specific platforms...

DSP Advertising
AdTech Industry TrendsAdvanced Strategies

DSP Advertising: Key Components You Need To Know

When we ask you to describe digital advertising in one word, most of you will say “impactful.” Yes, it is, but have you...

Surrogate Advertising
AdTech Industry TrendsAdvanced Strategies

Surrogate Advertising: Covert Legal Marketing

When traveling to a specific point, if the road is blocked, we often take an alternate route or a shortcut to reach the...

SSP Advertising
AdTech Industry TrendsAdvanced Strategies

SSP Advertising: Everything You Need to Know

Most of the time, we focus on the best ways to manage ad campaigns, ad networks, and ad exchanges. In these discussions, we...

E-Commerce Campaign Idea
AdTech Industry TrendsRevenue Growth Hacks

Exciting E-Commerce Campaign Ideas to Drive Revenue Growth

The concept of e-commerce makes life easier for many people. Just pick up a device, open an e-commerce app, or visit a website—tada!...

Broad vs Narrow Targeting
AdTech Industry Trends

Broad vs. Narrow Targeting: Getting the Ideal Customers

Launching an advertising campaign for your business is a big task. You are not alone in the market; many others are ready to...

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