AdTech Industry Trends

Posts about emerging technologies in the ad industry, such as programmatic ads, AI, and automation.

283 Articles
Remnant Ads
AdTech Industry TrendsAdvanced Strategies

Remnant Ads and the Advertisers Who Love Them

In the world of digital advertising, competition is at its peak, and premium ad space is often reserved for the highest bidders. But...

Smart Links
AdTech Industry Trends

What Are SmartLinks and How They Work?

The word “Affiliate” is widely recognized because it represents partnerships that allow individuals to earn commissions by promoting products or services. However, putting...

Frequency Capping
Revenue Growth HacksAdTech Industry TrendsMobile Ad Mastery

Understanding Frequency Capping: Examples and Best Practices 

Oh god! Urgh…again! I’m at my wit’s end! This is the tenth time I have watched this ad in a day. It’s enough!...

Ad Quality
AdTech Industry TrendsAdvanced Strategies

Improving Ad Quality: The Effect of Whitelisting and Blacklisting

We generally avoid going to a market where we know the quality is low, so we move to the market where we find...

Choosing The Right Ad Network
AdTech Industry TrendsAdvanced Strategies

Checklist for Choosing the Right Ad Network: Key Criteria and Tips

Clothes checked, medicines checked, trekking shoes checked, snacks checked, and so on. In fear of forgetting something, we make a checklist to make...

Crypto Advertising
AdTech Industry TrendsAdvanced Strategies

Top 10 Trends in Crypto Advertising Services in 2025

After a few months, we will all be entering a new year, which means new goals, new expectations, and renewed hope. In the...

Digital Marketing Strategy
AdTech Industry TrendsDigital Marketing Insights

Digital Marketing Strategy: What You Need to Know

Before we start the blog today, let’s discuss something related to all of you. Most of your promotional strategies rely on digital marketing,...

Banner Blindness
Ad Formats ExplainedAdTech Industry TrendsAdvanced Strategies

What Is Banner Blindness? How to Reduce It

The whole world is facing banner blindness, but relax. It’s not a disease like COVID-19; in fact, it’s not any kind of disease....

Lead
AdTech Industry TrendsDigital Marketing Insights

What is a Lead? Definition and Tips for Lead Management

Tring! Tring! Your phone rings, and you pick up the call. On the other end, a salesperson wishes you a happy birthday and...

Ai Marketing
AdTech Industry TrendsDigital Marketing Insights

What Is AI Marketing and How To Use In Your Strategy?

What is the biggest fear of the world’s richest person, Elon Musk, the CEO of Tesla? In an interview, a reporter asked him...

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