AdTech Industry Trends

Posts about emerging technologies in the ad industry, such as programmatic ads, AI, and automation.

278 Articles
Digital Marketing Strategy
AdTech Industry TrendsDigital Marketing Insights

Digital Marketing Strategy: What You Need to Know

Before we start the blog today, let’s discuss something related to all of you. Most of your promotional strategies rely on digital marketing,...

Banner Blindness
Ad Formats ExplainedAdTech Industry TrendsAdvanced Strategies

What Is Banner Blindness? How to Reduce It

The whole world is facing banner blindness, but relax. It’s not a disease like COVID-19; in fact, it’s not any kind of disease....

Lead
AdTech Industry TrendsDigital Marketing Insights

What is a Lead? Definition and Tips for Lead Management

Tring! Tring! Your phone rings, and you pick up the call. On the other end, a salesperson wishes you a happy birthday and...

Ai Marketing
AdTech Industry TrendsDigital Marketing Insights

What Is AI Marketing and How To Use In Your Strategy?

What is the biggest fear of the world’s richest person, Elon Musk, the CEO of Tesla? In an interview, a reporter asked him...

High-Quality Traffic
AdTech Industry TrendsAdvanced Strategies

The Advertiser’s Guide to High-Quality Traffic from Ad Network

It is hard to believe that effort doesn’t pay off, especially in the context of digital advertising, where every minute and penny is...

Increase Roas
AdTech Industry TrendsAdvanced StrategiesRevenue Growth Hacks

Increase ROAS: How To Get More From Your Ad Spend

The projected annual value of ad spend is expected to continue growing, exceeding 1.17 trillion dollars by 2028. According to Statista, the United...

Advertise Sweepstakes
AdTech Industry TrendsAdvanced Strategies

How To Advertise Sweepstakes : A Comprehensive Guide

Taking chances is essentially a gamble—you might win, or you might lose. There’s always a risk involved, and it’s significant because only one...

Information On Cryptocurrency
AdTech Industry TrendsAdvanced Strategies

5 Tips for Vetting Sources of Information on Cryptocurrency

There’s no doubt that cryptocurrency, a digital or virtual form of currency that uses cryptography for security, has become increasingly popular over the...

Ad Exchange
AdTech Industry TrendsDigital Marketing Insights

The Impact of Ad Exchange in Digital Advertising

When you browse your favorite website and see an ad that perfectly matches your interests, have you ever wondered how that happens? Allow...

Maximizing Roi
AdTech Industry TrendsRevenue Growth Hacks

Maximizing ROI: How to Avoid Wasting Your Advertising Budget

Having a tight budget and miles to walk may seem impossible, right? However, if you choose the right tactic to cover the distance,...

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