Hello advertisers. Welcome to a blog where we will try to solve the complicated puzzle of maximizing success in the dynamic world of iGaming and sports campaigns. In the online gaming industry, there is a lot of scope for businesses because people choose to play online games in their comfort zones rather than going to the physical venues.
The main problem for marketers who own online gaming businesses is that some countries and advertising platforms ban advertisements related to online gaming, which creates a challenging environment for them to reach their target audience effectively. Sad? But why when we are here?
We also want you to be successful and attract the potential audience to your online gaming website without any hurdles. Feeling relaxed? Great!. Now, it’s time to put a smile on your face because, in this blog, we will tell you the smartest way to get iGaming traffic and the perfect solution for you to boost visibility effortlessly. Let’s jump into the comprehensive trampoline together-
The Exciting World Of iGaming
Friends, let’s start this blog by understanding the term “iGaming.” It is a term that combines ‘internet ‘and ‘gaming, ‘which means engaging in various forms of online gaming activities, including casino games, sports betting, poker, etc. over the internet.
It is a fast-running industry that is estimated to reach a revenue of US$107.30 billion by 2024. The main reason behind its high level of popularity due to its quick accessibility and convenience, which makes it easy for online gaming enthusiasts to immerse themselves in their favorite games and betting activities from their own comfort places. Many of you may not be aware of the history of iGaming; let’s have a brief look-
- The first iGaming website was introduced in 1994
- The Online Gaming (Gambling) Commission was established in accordance with the Gambling Act of 2005.
- In the year 2000, the iGaming industry generated revenue of over $2 billion.
Is Online Gaming Only For Entertainment?
Friends, it’s a very popular question, and as an online gaming business owner, it is essential for you to know the right answer to create the right advertising strategy. The purpose of playing online games like roulette, blackjack, poker, etc, is not only for entertainment.
It depends on the desires of the online gamers. A diverse range of people play iGaming, including individuals of different ages, backgrounds, and interests. It attracts casual players looking for entertainment and enthusiasts who enjoy trying their luck in every game in the hope of winning cash prizes.
The Buzz Behind Online Gaming Traffic
Online gaming traffic is like oxygen for businesses to stay alive in the fierce battle in the industry. Many competitors are fighting with their strategies to divert the potential traffic to their gaming websites, making it tough for others to establish a dominant presence.
iGaming traffic refers to visitors who come to your online gaming or betting websites with a motive to participate in various forms of online gaming activities to get entertainment and earn rewards.
It can be generated through various channels, including search engines, social media platforms, online advertisements, or even email marketing. It also acts as a success decider for businesses because high online gaming traffic on the websites helps them boost revenue and make a solid loyal customer base.
Types Of iGaming Traffic
You need to understand the various types of iGaming traffic to reach the right audience effectively for your online gaming business-
- Organic Traffic- Organic traffic refers to visitors who visit your gaming website through search engines without any paid promotion or advertising.
- Paid Traffic- Paid traffic involves obtaining visitors through paid advertising. It permits you to target specific audiences and raise exposure for your online gaming and sports campaign.
- Social Media Traffic- The traffic coming to your online gaming website originates from social media platforms, including Twitter, Facebook, Instagram, etc.
- Email Traffic- Many marketers use email as a source of online gaming advertising. The traffic generated through such campaigns is referred to as email traffic.
The Advantages Of Investing In iGaming Traffic
If you are looking to invest in iGaming traffic, then it might be a great move because it offers many advantages for businesses in the online gaming and sports industry. We have researched the following benefits for you-
Increased Visibility and Brand Awareness
The first advantage of investing in iGaming traffic is increased brand visibility and brand awareness. Buying iGaming traffic permits you to increase your brand’s visibility among the right audience.
By strategically targeting your campaigns, you can generate brand awareness and attract a potential audience that is genuinely interested in your gaming offerings. It can help you showcase your offerings to a worldwide audience through online gaming ads and open the door to attracting players from various regions around the world.
Targeted Audience Engagement
One of the major advantages of buying iGaming traffic is the ability to engage with a particular target audience. As an advertiser, you can tailor your campaigns to reach online gaming enthusiasts who are most likely to convert and become loyal customers.
Boost Conversions
The number of conversions shows how well your marketing strategy is performing. The next benefit is an increase in conversion rate, which you can achieve by investing in online gaming traffic.
If your iGaming ads are shown to the right people at the right time through paid advertising, then it automatically boosts the chances of increased visibility and targeted engagement, which lead to higher conversion rates.
Competitive Edge
If you have been associated with the online gaming industry for a long time or are planning to enter this battlefield, it is essential to grow your gaming website with high traffic, and it can only happen if you buy gambling and casino traffic through reliable sources such as 7Search PPC. Buying online gaming traffic not only maximizes your profit but keeps you running ahead against your rivals.
5 Diverse iGaming Traffic Sources To Boost Your Online Presence
Here, we are going to tell you about our 5 powerful ad formats that can help you attract your targeted gamers and uplift your online gaming business-
Native Ads
The first secret weapon on our bucket list that can help you increase the traffic on your gaming website is Native Ads. It can benefit you by seamlessly blending into the user experience. The quality of this ad format is that it is less intrusive and more engaging. It can also help you by providing high Click-through rates and user retention.
Banner Ads
The next ad format is Banner ads, which you will get after making our Ad Network your online advertising partner. It plays an essential role in promoting iGaming businesses by enhancing brand visibility and attracting potential customers.
It is the most successful ad format in the online gaming industry because it shows ads on the website, usually at the top, side, or bottom, and catches the attention of online gamers quickly.
Text Ads
Are you looking for an ad format that is mastered in attracting worldwide gamers through friendly invitations? We have a text ads format for you. It can help you by showing catchy promotions about your offerings and driving targeted traffic to your gaming website.
Popunder Ads
Many online gaming businesses shift their attention from pop-up ads to pop-under ads. Do you know why? The main reason for shifting the attention is that pop-up ads are more disturbing for users. Popunder ads are not like that, and these ads are successful in providing a user-friendly experience. These ads are like surprise messages that appear behind a web page only if the user closes the current tab.
Social-bar Ads
If you want an ad format that gives you the guarantee of good traffic on your gaming website, then social-bar ads might be a good option for you. It is a push notification format that does not require opt-ins. It is fully personalized and can be designed to resemble any shape or behavior. It creates a sense of urgency and encourages the audience to make a visit to the gaming website and perform a desired action.
Proven Strategies For Running Highly Successful iGaming and Sports Campaigns
It is important to implement effective strategies that are perfectly set with your target audience and marketing goals to ensure the success of your advertising campaigns. Here are the following proven strategies that can help to make you a leader in the online gaming industry-
Research Your Target Audience
Thoroughly understanding your target audience is the foundation of any successful iGaming campaign. You must conduct market research and utilize data analytics to acquire insights into the preferences and behavior of your audience.
You can also fix your eyes on your rival’s targeting strategy, which can help you to get the best idea of the demographics where you can target your audience through displaying online gaming ads.
User-Friendly Website and Apps
Many online marketers make the big mistake that they ignore to make their websites and apps user-friendly. Why is it considered a big mistake? It is considered a big mistake because when they launch a campaign, the users come to their online gaming websites and apps and fail to navigate, which leads to high bounce rates and significant loss in potential conversions and revenue opportunities. If you want to run a successful online gaming campaign, then you must focus on providing a smooth user experience from registration to gameplay.
Utilizing The Various Advertising Channels
To reach your target audience effectively, it is essential to utilize various advertising channels –
Social Media Platforms
You can utilize social media platforms to catch the attention of online gaming enthusiasts. You can use the leading social media platforms, including Facebook, Twitter, Instagram, etc., and target the gaming community by displaying your online ads. You must craft engaging content and utilize targeted advertising options available on these platforms.
Influencer Marketing
You can also go for this trending advertising approach to make your iGaming campaign successful. Collaborating with influencers in the gaming and sports industry can greatly amplify your brand’s reach and credibility.
If you are thinking of this advertising approach, then you must do in-depth research before choosing the influencer for the advertising partnership because many influencers take high charges and fail to deliver the desired results.
Email Marketing
An email is also a powerful tool for running a successful iGaming and sports campaign. You must research and build an email list of your audience base. You can send them online gaming ads with engaging content, personalized gaming offers, and exclusive promotions.
Utilize Captivating Creatives
In a competitive iGaming landscape, it is essential to grab the attention of the online players before your rivals, and it can only be possible with attractive and engaging creatives.
You must invest time and effort in creating visually appealing and persuasive ads to make your first impression impressive among your targeted audience. You make sure your creatives are aligned with your online gaming brand and stand out from the crowd to increase click-through rates.
A/B Testing
If you want your online gaming and sports campaign to roar in the industry, then you must be sure that your campaign elements are giving optimal performance. You must do a test with the combination of your campaign’s elements that we call ‘A/B testing. ‘After the A/B testing, you will be successful in finding the best combination that can give you the best outcome.
Track and Examine Campaign Performance
Tracking and analyzing the campaign performance is very important for campaign success. You must monitor the following key metrics to compute the effectiveness of your campaigns and identify the areas for improvement:
- Conversion Rates
- Customer Acquisition Costs
- Player Engagement
Choosing The Right Traffic Sources For Your iGaming Campaigns
Selecting the right traffic sources is vital to the success of your iGaming campaign. We have researched the following factors which you can consider when making this crucial decision-
Quality Of Traffic
If you are looking for advertising platforms for the motive to buy iGaming traffic, then it is essential to evaluate the quality of traffic provided by the particular platform.
Research and look for traffic sources that have a reliable reputation in the industry and can deliver genuine users who are interested in online gaming to your website. You can read reviews, analyze case studies, and ask advice from industry experts to make an informed decision.
Targeting Options
The next thing you must look at is the availability of the targeting options in the traffic sources. Different traffic sources offer diverse targeting options. You must understand what type of targeting option you need in your online gaming promotion. The power to target your audience based on demographics, interests, devices, etc, can significantly impact the effectiveness of your campaign.
Pricing Models
You must analyze your campaign goals and budget to determine which pricing models align best with your needs. The following pricing models are provided by the various traffic sources
- CPA (Cost-Per-Action)
- CPC (Cost-Per-Click)
- CPM (Cost-Per-Mile)
Analytics and Monitoring Tools
If we can ask you to show the previous year’s performance of your online gaming campaign, then how can you show us? We know you will say by providing the data of your previous year’s campaign. You must choose the traffic source that provides you with a robust analytical tool that can help you collect and compare the data and real-time monitoring tools for the success of your campaign.
Navigating Risks and Challenges In The World Of iGaming Traffic Acquisition
Choosing the right traffic source for buying iGaming traffic can be rewarding, but there are also some risks and challenges involved. Here are the following risks and challenges to be aware of-
Risk Number 1: Regulatory Restrictions
Many countries and regions have different regulations regarding iGaming. You must ensure that you understand and comply with the legal requirements of the jurisdictions you are targeting to avoid legal issues that can damage your advertising efforts.
Risk Number 2: Competition
The online gaming industry is very competitive. Many big players in the market are competing for the attention of potential customers. You must be aware of every tactic that is used by your rivals and avoid unethical practices to stay competitive in the online gaming industry.
Risk Number 3: Ad Fraud
Ad fraud is the most common issue in the digital advertising space. You must work with trust ad networks to minimize the risk of fraudulent activities that can harm the effectiveness of your iGaming campaigns.
Top Leading iGaming Ad Networks
In this blog, you will find everything which can help you to enhance your online gaming efforts. After understanding everything about the iGaming traffic, it’s time to show you the top three leading iGaming ad networks –
7Search PPC
7Search PPC is the leading and most reliable iGaming ad network that can help you to be the king in the online gaming industry. Our ad network allows you to display ads to a vast audience in just an eye-blinking time at a low cost.
There are more than 18k publishers linked with our ad network and provide their premium ad spaces, ensuring maximum exposure and optimal results for your iGaming business.
With our extensive reach and user-friendly interface, you can quickly set up and launch a campaign to drive traffic to your gaming website. We offer various targeting options and real-time monitoring tools to help you optimize your campaigns effectively. We also provide various ad formats, including text ads, banner ads, native ads, social bar ads, and popunder ads.
PropellerAds
The next leading iGaming ad network is PropellerAds. It specializes in iGaming traffic acquisition and offers an extensive range of ad formats, such as push notifications, interstitials, popunder, etc, to reach your target audience effectively.
Their advanced targeting option, combined with detailed analytics, can help you make evidence-based decisions and maximize your campaign’s performance.
Adsterra
Adsterra is also a popular iGaming ad network that is known for its amazing advertising services. You can reach worldwide online gaming enthusiasts by attracting them through its various ad formats, including popunders, banners, social bars, etc. Their advanced optimization tools and anti-fraud solutions ensure maximum return on investment for your iGaming campaigns.
Conclusion
Buying iGaming traffic from a reliable source is a powerful strategy to drive engagement, attract potential buyers, and ultimately open the door for you to boost revenue. In this blog, we have discussed the importance of buying iGaming traffic, strategies to boost online gaming campaigns, choosing the right traffic sources, and the leading iGaming ad networks that can help you position your iGaming campaigns for success.
Frequently Asked Questions (FAQs)
Are there any threats associated with buying iGaming traffic?
Ans. While buying iGaming, traffic is generally safe, but be cautious of fraudulent sources. You must stick to reputable platforms and track your campaign regularly to detect any irregularities.
How quickly can I anticipate results from 7Search PPC?
Ans. You can expect a positive result from 7Search PPC after your campaign goes live. You can track your iGaming campaign results with our real-time monitoring tool.
Is there any specific ad format that works best to drive iGaming traffic to the website?
Ans. If you are searching for the best ad format that is perfect to drive iGaming traffic to your website, then we would like to suggest you experiment with various ad formats to find the perfect one that resonates best with your audience.
Why should I consider purchasing iGaming traffic for my sports betting advertising?
Ans. Purchasing iGaming traffic ensures your ads reach individuals already engaged in online gaming, which creates the chance of increased conversion rates.
