CPM vs RPM: Key Details Publishers Need to Know
CPM and RPM are two metrics that sound the same, but they are different from each other. New publishers mostly get confused by...
Content Team at 7Search PPC8 Mins read
Advertising Arbitrage: A Method for Increasing Traffic Revenue
Are you interested in turning a small investment into a big profit by using web traffic? Instead of taking risks in the stock...
Content Team at 7Search PPC7 Mins read
What Is Paid Advertising? Types of Paid Ads & Its Benefits
Opportunities and Considerations are two words that surround each other. When an opportunity knocks at your door, consideration follows closely behind. However, people...
Content Team at 7Search PPC8 Mins read
Digital Advertising Platforms – A Revolution for Businesses
Once upon a time, traditional advertising was extensively used in almost every vertical. Businesses have used these strategies to gain the attention of...
Content Team at 7Search PPC9 Mins read
What is CPM and How Your Advertising Strategy Is Driven by It
In the modern digital world, capturing attention is the ultimate goal of marketing. It is the initial step that many marketers aim for...
Content Team at 7Search PPC7 Mins read
What is CPC (Cost-Per-Click) and its Importance ?
When advertisers enter the world of digital advertising, many things run through their minds: CTR, Leads, ROI—the list goes on and on. Ultimately,...
Content Team at 7Search PPC7 Mins read
What Is Ad Fill Rate and How To Calculate It ?
According to Forbes, 252,000 new websites are launched daily, contributing to the diverse and expanding online universe. Currently, there are over 192 million...
Content Team at 7Search PPC7 Mins read
Platforms for Native Advertising to Improve Your Advertising Strategy
Hey guys, Have you ever seen an ad that felt more like a helpful friend than a pushy salesperson? That’s the magic of...
Content Team at 7Search PPC8 Mins read
