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362 Articles
CPC
Revenue Growth HacksAdTech Industry TrendsMobile Ad Mastery

What is CPC (Cost-Per-Click) and its Importance ?

When advertisers enter the world of digital advertising, many things run through their minds: CTR, Leads, ROI—the list goes on and on. Ultimately,...

Ad Fill Rate
Revenue Growth HacksAdTech Industry TrendsMonetization Mastery

What Is Ad Fill Rate and How To Calculate It ?

According to Forbes, 252,000 new websites are launched daily, contributing to the diverse and expanding online universe. Currently, there are over 192 million...

Native Advertising Platforms
Ad Network ComparisonsAd Formats Explained

Platforms for Native Advertising to Improve Your Advertising Strategy

Hey guys, Have you ever seen an ad that felt more like a helpful friend than a pushy salesperson? That’s the magic of...

Traffic Monetization
Monetization MasteryAdTech Industry Trends

You Should Not Ignore These Trends in Traffic Monetization

Hard work pays off, but only for those who are willing to learn and adapt. Things can be simple only if you focus...

Push vs. Pull Marketing
AdTech Industry TrendsAdvanced Strategies

Understand the Difference Between Push and Pull Marketing

My old mobile phone had a major issue that frustrated me most of the time. It would overheat when I charged it and...

Direct Response Marketing
AdTech Industry TrendsAdvanced Strategies

Direct Response Marketing Guide For Ultimate Success

If you want to know the importance of time, then ask marketers. They will tell you how crucial it is to seize every...

Advertising Platforms
AdTech Industry TrendsAd Network Comparisons

Selecting The Best Advertising Platforms For Your Business

When you ask advertisers about the advertising platforms they mostly use, they often mention giants: Google ads, Meta Ads, and, yes, 7Search PPC....

Ad Revenue
Revenue Growth HacksMonetization Mastery

Balance Ad Revenue and User Experience : A Guide For Publisher

When you look at guides for generating ad revenue through sites, you will find a strong focus on online ads. This strong focus...