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362 Articles
Data Management Platform
AdTech Industry TrendsAdvanced Strategies

Data Management Platforms: Improving the Targeting of Advertising

What is the value of data in everyone’s life? It depends on the field you’re in. For advertisers, real data from specific platforms...

DSP Advertising
AdTech Industry TrendsAdvanced Strategies

DSP Advertising: Key Components You Need To Know

When we ask you to describe digital advertising in one word, most of you will say “impactful.” Yes, it is, but have you...

Surrogate Advertising
AdTech Industry TrendsAdvanced Strategies

Surrogate Advertising: Covert Legal Marketing

When traveling to a specific point, if the road is blocked, we often take an alternate route or a shortcut to reach the...

SSP Advertising
AdTech Industry TrendsAdvanced Strategies

SSP Advertising: Everything You Need to Know

Most of the time, we focus on the best ways to manage ad campaigns, ad networks, and ad exchanges. In these discussions, we...

E-Commerce Campaign Idea
AdTech Industry TrendsRevenue Growth Hacks

Exciting E-Commerce Campaign Ideas to Drive Revenue Growth

The concept of e-commerce makes life easier for many people. Just pick up a device, open an e-commerce app, or visit a website—tada!...

Halloween ROI
Revenue Growth Hacks

Maximize Your Halloween ROI with Quick Ad Campaigns

Boo! It’s that time of the year when pumpkins, costumes, and spooky vibes fill the air—and shoppers are in the mood to splurge!...

Broad vs Narrow Targeting
AdTech Industry Trends

Broad vs. Narrow Targeting: Getting the Ideal Customers

Launching an advertising campaign for your business is a big task. You are not alone in the market; many others are ready to...

IAB Standard Advertisements
AdTech Industry TrendsRevenue Growth Hacks

How IAB Standard Advertising Make Advertisement Better?

The advertising industry expands itself bit by bit each day. In 2024, global ad spending is projected to reach a grand height of...