When most advertisers think about profitable GEOs, Bangladesh rarely tops the list, especially for the gambling business. But that’s exactly what makes it such an interesting opportunity. There’s growing online activity, and mobile usage is off the charts, yet the market is still under the radar. Sure, there are legal and cultural layers to consider, but with the right approach, the gambling traffic in Bangladesh is not only accessible; it’s high-converting.
Get Ahead — Tap Into Gambling Traffic In Bangladesh!
If you’re looking to get ahead of the curve and tap into a space most competitors haven’t dared to explore, this blog will show you how to do it smartly.
Gambling Traffic in Bangladesh: Drop It or Grab It?
There were many question marks surrounding Bangladesh in the past due to its low economic growth, low per capita income, high illiteracy rate, and other challenges. However, the story has changed. According to FocusEconomics, Bangladesh has been one of the fastest-growing economies in the world over the past two decades, with GDP growth averaging over 6% per year.
Despite this progress, many advertisers remain uncertain about targeting gambling traffic in Bangladesh, as the market still falls into a gray area due to legal and regulatory concerns.
7Search PPC suggests that iGaming advertisers should not drop the opportunity to target iGaming traffic in Bangladesh, as it offers higher profit potential due to lower competition.
What Factors Make Bangladesh a Top Choice for Targeting Gambling Ads?
Advertisers should not follow the crowd; if their competitors are targeting specific countries for gambling promotions, they should not do the same. Instead, they need to consider the factors and assess whether they are favorable for their iGaming advertising. Below are some factors we have researched for you that prove it’s the right decision to target gambling ads in Bangladesh:
Market Growth
The gambling market in Bangladesh is growing year by year. However, compared to the South American and Eastern European gambling markets, its growth is relatively slow. To be fair, it’s not appropriate to compare it with those markets due to differences in historical context and development.
However, when compared to other Asian gambling markets, the growth in Bangladesh is quite impressive. According to 6Wresearch, the Bangladesh gambling market is expected to experience a growth of 4.7% CAGR from 2020 to 2026.
High Internet Penetration and Smartphone Usage
A report published in The Business Standard states that 62% of Bangladeshi users are expected to own smartphones by 2025. While this highlights the growth of mobile users, let’s take a look at the internet penetration rate in Bangladesh.
According to Datareportal, the population of Bangladesh stood at 173.8 million as of January 2024. Out of this, there were 77.36 million internet users at the start of 2024. Based on this data, the internet penetration rate in Bangladesh is approximately 44.5%.
A large number of people in Bangladesh now use smartphones and have access to the internet. This makes it easier for advertisers to reach users at any time and from anywhere. With more people online through mobile devices, there are more opportunities to show gambling ads and get better responses from a highly active audience.
Growing Interest in Gambling
Gambling games are based on luck. In Bangladesh, gambling is turning into a favorite pastime, especially for the younger crowd. With the rise of esports, fantasy leagues, and mobile games, curiosity about online betting is naturally increasing.
Now, they search for the best online gambling platforms on search engines or digital platforms. This creates a great opportunity for advertisers to reach an already interested audience.
Cost-Effective Advertising Market
After selecting a geo to target gambling traffic, one major concern that gambling advertisers often face is managing the budget. As their budgets are limited, they manage all promotional activities within that budget without compromising results because advertising is not just a task to complete but a strategic investment to drive measurable returns and business growth.
If you’re looking to target gambling traffic in Bangladesh, there is no need to worry about your budget at all.
Compared to Western markets, the cost-per-click (CPC) or cost-per-mille (CPM) in Bangladesh is relatively low. This allows gambling advertisers to run campaigns at a lower cost while reaching a large number of potential users.
Young Demographic
The legal adult age in neighboring countries of Bangladesh, such as India and Pakistan, is 18. Similarly, in Bangladesh, a person is considered an adult when they reach the age of eighteen.
With over 60% of the population under the age of 35 and the median age in Bangladesh being 26, it makes a good choice for advertisers who are looking to target gambling traffic.
The adult age group is more likely to engage with digital entertainment, including gambling platforms, because, at that age, they can easily understand the risks and rewards involved and are more open to exploring online gambling opportunities.
So, if you target them, they will surely give full attention to your gambling platform.
Most Popular Gambling Games in Bangladesh: Top 5 Picks
Gambling is a rising trend in Bangladesh, especially with the growing popularity of online platforms. Check out the top five gambling games that are most popular among Bangladeshi players.
Sports Betting (Cricket): Cricket is more than just a game in Bangladesh; it’s a passion. Sports betting, particularly during popular cricket events like the IPL or BPL, attracts thousands of bettors who wager on match results, top scorers, playing 11, and more.
- Roulette: Roulette is a renowned casino game where bettors (players) bet on numbers, colors, or combinations. Its simplicity, excitement, and thrill make it one of the top choices in online casinos accessed by Bangladeshi users.
- Online Slots: Easy to play and full of exciting themes, online slot games are a favorite among Bangladeshi gamblers. Like many other gambling games, they offer the chance to win big with small bets.
- Poker: Some Bangladeshi players enjoy online poker, where smart moves and bluffing help them win the game. It’s about making the best hand or outsmarting others.
- Blackjack: Many Bangladeshi players also like blackjack. In this game, players play against the dealer and try to get cards that total 21 or as close as possible.
These are not the only popular games in Bangladesh; there are several others as well. However, we have highlighted the top five most popular ones. If you offer a different gambling product and want to target gambling traffic in Bangladesh, you can still make your game one of the top choices among Bangladeshi bettors, as they enjoy trying out new gambling games.
Top Ad Formats That Perform Well in Bangladesh
Behind the success of every gambling ad campaign lies a combination of various elements, factors, and tactics; choosing the right ad format is one of them. At 7Search PPC, we’ve analyzed the ad campaigns run by our gambling advertisers to see which ad formats are most commonly used to target gambling traffic in Bangladesh. Here’s what we found:
Banner Ads
Banner ads are one of the most used ad formats by gambling advertisers at 7Search PPC. They appear right where people can see them, whether at the top of a web page or in between content. Advertisers love them because they can show off exciting offers like “Get 1000 Bonus Now!” with eye-catching visuals. When banners are placed on sports news gaming blogs, they can pull in clicks quickly, just like a tempting shop sign during a busy fair.
These ads are a timeless format that continues to work wonders in driving engagement. Their high visibility makes them ideal for gambling advertisers looking to create brand awareness and entice clicks with attractive visuals.
We offer six banner ad sizes:
- Square (250×250)
- Medium Rectangle (300×250)
- Main Banner (468×60)
- Leaderboard (728×90)
- Wide Skyscraper (160×600)
- Half Page (300×600)
Popunder Ads
Many of our advertisers in the gambling vertical prefer popunder ads for one simple reason: they are effective but in a silent mode. At 7Search PPC, we’ve noticed these ads being used to promote landing pages with registration bonuses or time-limited offers. These ads may not be loud, but they’re clever. Instead of jumping in your face, they open silently behind the page you’re on.
Most people in Bangladesh use multiple tabs while browsing, and popunder ads wait patiently. When the user finally closes a tab or returns later, the ad remains visible. This quiet approach works well for gambling promotions, giving the user space first and then showing them the offer at just the right moment.
This silent approach is ideal for users who prefer not to be interrupted while browsing, and we think that everyone not only wants, but deserves, this kind of experience when facing any online ad. This gentle, yet persistent method works particularly well for gambling ads, where timing and subtlety can make all the difference in conversion rates.
In-Page Push Ads
In-page push is another format that’s gaining serious traction among our gambling advertisers. Why? It offers push-style messaging without needing browser permission, and it works on all devices. Advertisers on 7Search PPC use this to deliver short, punchy messages like “Jackpot Awaits! Bet Today and Score Massive Rewards!” directly on content pages.
The click-through rates are also impressive. Our advertisers love how these ads don’t get blocked and feel like a native part of the browsing experience, making them ideal for user-friendly promotions.
When you clearly display your gambling promotions and messages without asking for permission, like saying, ‘May I come in?’, isn’t that more effective from an advertising point of view? Yes, it is.
Effective Steps to Target Gambling Traffic in Bangladesh
Targeting iGaming traffic in Bangladesh can be a bit tricky due to legal restrictions and other factors, but with a smart and careful approach, you can reach the right audience effectively. So, what are the key steps? Let’s explore them:
First of All, Be Clear: Why Do You Want to Target Bangladesh?
Before anything else, be honest with yourself: why Bangladesh? This isn’t just about throwing gambling ads into a new market. Bangladesh is buzzing with online activity, especially among a young crowd that loves games, thrills, and rewards.
If you’re chasing volume, engagement, or early-mover advantage, this market has it all. But you need a reason deeper than just clicks. Know your why because clarity at this stage will shape everything that follows—from messaging to ROI.
Research Every Detail About Your Audience
Your gambling product isn’t for you; it’s for your customers, right? You surely know everything about your product, but do you know everything about the customers for whom it’s made?
Many advertisers make a mistake here: they create the product, set up an account on a gambling ad network, and launch their ads without truly understanding their customers.
Their ad campaign fails because they don’t put in the effort to understand their audience. The connection between the advertiser and the audience breaks, which shouldn’t happen. You need to know every crucial detail about your target audience, such as:
- Their preferences and interests.
- Their demographic information (age, gender, location)
- The devices and platforms they use.
- Their pain points and motivations.
Create Attractive and Safe Content
Since direct gambling ads might be risky in Bangladesh, advertisers should craft engaging, indirect content. Use terms like “Play & Win,” “Test Your Luck,” or “Join Exciting Games” instead of words like “bet” or “lottery.” Also, use bright visuals and catchy headlines to grab attention. The goal is to spark curiosity while staying within safe advertising language, keeping the campaign both appealing and compliant.
This strategy not only makes your gambling ads engaging and within safe boundaries but also helps tap into the growing gambling traffic in Bangladesh without raising any red flags.
Utilize Geo-Targeting with City-Level Precision
Focus your advertising efforts on urban areas such as Dhaka, Chittagong, and Rajshahi, where internet penetration and disposable income are higher. Targeting your gambling ad campaigns to these regions can lead to better results. Moreover, consider customizing your messaging to reflect local dialects or cultural nuances specific to these cities.
(The above cities are the best to target gambling traffic in Bangladesh, according to the 7Search PPC research team. However, if you wish to target different cities, you are free to do so; just make sure to decide wisely.)
Offer Local Payment Gateways
Integrate popular Bangladeshi payment methods like bKash and Nagad into your gambling platform and show it in your digital ad. These payment services are widely trusted and used by the people living in Bangladesh for daily transactions. By offering familiar payment options, you reduce barriers to entry and build trust with potential users. Showcase the entry-level prices or bonuses in Bangladeshi Taka. It can make your offerings more relatable and transparent.
Make Your Presence in the Keywords Related to Gambling
If people can’t find you, they won’t visit. You must focus on gambling-related keywords that are trending in Bangladesh, like “Casino Games in Bangladesh,” “Top Ten Online Betting Apps,” or “Earn Money with Gambling Games.” Use these phrases naturally on your website, ad campaigns, blogs (on-page and off-page), and social media posts. Include local slang or phrases people actually search for. This strategy will help you attract gambling traffic in Bangladesh.
Capitalize on Gambling Seasons
Every country has peak seasons for gambling, and Bangladesh is no different. Pay attention to gambling seasons like:
- Sports tournaments,
- Festivals,
- Special lottery events.
These are moments when interest in gambling spikes. You should plan your iGaming ad campaigns at least one month before these events to be fully prepared and take full advantage of the increased gambling traffic in Bangladesh. For example, during the Bangladesh Premier League (BPL) or Eid holidays, people are more active online. You need to grab these opportunities.
Conclusion
Bangladesh presents a unique opportunity for iGaming advertisers, with its growing online presence, high mobile usage, good internet penetration rate, and young demographic. These positive signs and developments make it clear that Bangladesh has the potential for high-converting traffic. With the right gambling advertising approach and a strategic understanding of local preferences, advertisers can successfully target gambling traffic in Bangladesh.
Join Today — Target High-Quality Gambling Traffic!
Frequently Asked Questions (FAQs)
What is gambling traffic in Bangladesh?
Ans: Gambling traffic in Bangladesh refers to online users who are interested in gambling, including activities like betting on sports, playing casino games, or other gambling activities.
Why should advertisers target gambling traffic in Bangladesh?
Ans: Advertisers should target gambling traffic in Bangladesh because of the growing online activity, high mobile usage, and lower competition compared to other markets.
Is gambling traffic in Bangladesh legal?
Ans: Gambling is not fully regulated in Bangladesh; the market falls into a gray area. Advertisers must proceed carefully and stay compliant with local laws while targeting gambling traffic in Bangladesh.
What age group should advertisers focus on for Gambling Traffic in Bangladesh?
Ans: Advertisers should target the younger population, especially those under 35, as they make up over 60% of the country’s population and are the main drivers of gambling traffic in Bangladesh.
When is the best time to target Gambling Traffic in Bangladesh?
Ans: The best time to target gambling traffic in Bangladesh is during peak gambling seasons, such as sports tournaments like the Bangladesh Premier League (BPL) or festivals like Eid, when people are more active online.
