Have you ever wondered if you can get social traffic without actually having to create your social media presence and follow up with paid ad campaigns? We’ve got a loophole, and it’s through PPC advertising. Well, it’s more of a strategy, but you get the gist.
You don’t have to pay anything extra than you normally do. But, you will get the returns you would have if you advertised on social media platforms.
Aside from the mainstream social media apps, another big source of social traffic is online social media sites. By advertising on these sites, you get a direct reach to your social audiences. At 7Search PPC, we have a bulk of publishers who pertain from these websites. We connect you with them and make sure you get effective placements.
Don’t believe us yet? Allow us to explain with this blog.
Social Traffic: Socialize With Your Business
Social traffic refers to the number of visitors who land on your website, app, or social media page through social media platforms. We’re not new to social traffic. But what once used to emerge from mainstream social media platforms has now expanded to social media sites that don’t require users to download any extra app.
So, if you’re already running PPC ads and aren’t sure about switching to social media marketing just yet, then you can publish ads on these social sites to test the reactions and returns that you can expect. You can even promote across both types of platforms at the same time to increase your social traffic and reach a wider audience.
Paid and Organic: The Two Branches of Social Traffic
Before we jump in further, let’s first clear up the difference between paid and organic social traffic.
Paid Traffic is the traffic that you gain from paid campaigns. It includes users who come over to your website through paid ads that you run on social media platforms. This sort of traffic usually gives increased visibility, precise targeting, and immediate results.
Organic Traffic is the traffic that you gain from unpaid activities. This can be building your social media presence or working on your SEO. It takes months to achieve this sort of traffic, which is usually very cost-effective and credible.
The social traffic type you choose depends on your goals. For long-term, cost-effective results, organic traffic is what you go for. But if your goals are short-term and you wish to see quick results, paid traffic is the answer. What we will be talking about in this blog is how you can achieve paid social network traffic through our advertising network.
Do You Need Traffic From Social Sites?
That’s the biggest question: Do you even need traffic from social sites? That’s something only you can answer. What we can, however, tell you is what all you can gain from it. Here’s a list:
Discover plenty of new audiences
When you target users on social sites, you are discovering a whole new audience for yourself. Chances are, you’re the first one reaching this audience with no competition in sight. This leads to a higher possibility of them being interested in your products or services, and many of them can even become paying customers.
Build social awareness for your brand
Social sites give you a huge opportunity to spread the word about your brand. You can present your services in a way that’s entertaining for viewers and highlight your USP. This works especially well when you’re the new business in town who’s looking to get quicker reach.
Help with brand recall
Brand recall becomes easier once you start building awareness for your brand. Users will have your brand at the top of their minds when they think of making a relevant purchase. This ensures that you don’t miss out on any customers who are already enthralled by your brand.
Get a loyal stream of customers
Brand awareness and recall often result in better customer loyalty. Customers become loyal advocates of your business, leading to repeat purchases and increased mouth-to-mouth referrals. With customer loyalty, your existing customers will choose you even when your competitors offer a more convenient and less expensive purchase. This is a result of the utmost trust and recognition that you have established with your customers.
Possibilities of engagement
Once your brand successfully establishes its presence through some of the few major sites, the opportunities for audience engagement increase. But how does this happen?
As your visibility expands across multiple platforms and touchpoints—such as social media, websites, and email campaigns—users become more familiar with your brand. This familiarity encourages them to click on your content and ultimately make a purchase or take action.
Enhance your brand’s value
As you start to reach more users and increase awareness for your business, the way consumers perceive your brand improves. The way it operates, what it does, and the value it offers reach newer heights. This automatically improves your image in the market, leading to better brand value.
How 7Search PPC Helps You Attain Social Traffic
If you’re interested in attaining social traffic through our network, you might also be curious about our process. The good thing is that it’s really simple and doesn’t require any extra steps on your part. Allow us to explain.
At 7Search PPC, we hold a large amount of ad inventory from various online social sites. All you have to do is register with us, add your funds, and create a campaign.
After selecting your ad format and adding creatives, set your social traffic targeting criteria based on countries, device type, OS, etc. Our predictive model will help you determine whether you will receive enough impressions and clicks through the targeting criteria that you set. Launch your campaign once you’re satisfied with it. We will then automatically connect and place your ads on social sites registered with us if your advertisement aligns with their content.
Verticals That Can Expect The Most Social Traffic
Another question arises: Is it possible to generate social traffic across all advertising verticals? The answer is not a simple yes or no; it largely depends on the specific vertical in question. While social traffic can be cultivated for any industry, certain verticals have seen considerably better performance.
Here’s a list of all the verticals that are most likely to thrive by gaining social traffic through our ad network.
iGaming: iGaming has lately been on the rise, with thousands of new social sites emerging every day. Users in this vertical are way more engaged and active than any other. They are often very open to trying out new products and services, which can mean more engagement for your ads.
Dating & Adult: Being one of the most crowded verticals, it generates a huge amount of social traffic. The inherent social appeal of this vertical naturally leads to heightened social interactions. As a result, when strategies are implemented to boost visibility and outreach in this area, they capture more attention and engagement.
E-Commerce: Social traffic to e-commerce is what ants are to sweets. It’s not uncommon for e-commerce brands to be talked about on social media. Before buying, people always tend to look for reviews and recommendations or discover something new. By running ads on social sites, you can target people who are looking for exactly what you have to offer.
Social Platform: Now, this might get a bit confusing, but hear us out. If you have a social website or app yourself, the best place to promote it would be on other social media platforms. Imagine someone is browsing through a community social site, thinking of how laggy it is for them. And right then they come across your ad- the perfect solution.
E-Learning: We all know that education and learning nowadays have taken to online platforms. Students love to engage and discuss within communities. This has led to an increased number of students on social sites, giving e-learning businesses a whole new opportunity to get social traffic.
Travel: Did you know that you can find social sites and communities specifically dedicated to travelers, photographers, and adventurers? So, if you have a travel business of your own, advertising on these sites can really improve your engagement and sales.
Conclusion
Now that we’re wrapping up, we hope you understand what social traffic can mean for your business. At 7Search PPC, we aim to bring this traffic to you without the hassle of creating social media campaigns separately.
Alas, don’t be discouraged if we didn’t include your vertical. If your campaigns are properly planned and show enough scope to perform well on social sites, we will definitely help you through it. Moreover, we have plenty of other publisher websites where your ads can perform even better.
Frequently Asked Questions (FAQs)
What is social traffic?
Ans. Social traffic refers to the number of users who land on your business website or app through social media apps and websites. To attain social traffic, you first have to advertise on these apps and websites. Once someone from these platforms sees your ad and clicks on it, they generate what we call social traffic.
What are the types of social traffic?
Ans. Social traffic can be divided into two types: Organic traffic and Paid traffic. Paid traffic is the number of users who land on your website by clicking on ads. Organic traffic includes users who come to the website through your organic social media presence.
How do I benefit from advertising on social sites?
Ans. Advertising on social sites helps you discover new audiences, build brand awareness, enhance your brand recall and engagement, increase brand value, and find customer loyalty. It will benefit you in the same way that advertising on social media platforms benefits.
How do I get social traffic through ad networks?
Ans. Many ad networks are associated with social sites and carry a bulk of their inventory. Advertising through them can help you gain access to these social sites and, ultimately, social traffic.
What verticals get the most social traffic?
Ans. Verticals like iGaming, Adult and Dating, E-commerce, E-learning, Travel, and Social Platforms have been seen to get the most social traffic from social websites. However, this does not mean that other verticals don’t stand a chance. If you’ve properly planned out your ads and selected a good ad network, you can gain social traffic despite your vertical.
