Digital advertising is all about sending promotional or informative messages using an effective ad format from a particular ad network or agency. Usually, the purpose of the ad format is to deliver a message without causing any disruption. However, some ad formats fail to achieve this. There is one ad format, though, that waits until the audience completes their current task before delivering the message: popunder ads.
Have you ever clicked on a link only to have a new window pop up, often hidden behind your main browser window? These hidden but effective online ads, known as popunders, are a common annoyance killer for internet users. But are they all bad or good for your ad campaign?
Join this blog to find the answer!
Popunder Ads: The Silent Salesperson
The main job of a salesperson is to promote products and services in front of an audience using their skills, whether it involves convincing or delivering a persuasive presentation, to generate interest. The only condition is that the audience should be given enough time to listen to what is being shown. When the audience gives their time, and the salesperson delivers the message without making them frustrated, a sale happens. In online advertising, the salesperson, called popunder ads, waits for the audience instead to be visible on the current window screen like pop-ups.
These ads appear on the current window and are displayed only when the audience closes or minimizes the window. For this reason, many advertisers refer to them as “The Silent Salesperson,” as they are hard to ignore when strategically targeted.
Popup Ads Versus Popunder Ads
When looking to buy pop traffic, one issue mostly arises: which one should you choose? Should you go with popup ads or look towards popunder advertising? This issue is very common, and it can be overwhelming until you understand both types of ads deeply. Below are some points we have researched for you. By reviewing these points, you can easily determine which option will be the best fit for your ad campaigns and business goals:
Popup Ads:
- Appears Over Web Pages: Popup ads often appear over the content of a webpage.
- Interrupts User Experience: These ads can disrupt the user’s browsing or viewing experience.
- Captures Immediate Attention: They are designed to grab the viewer’s attention quickly due to their ad nature, but the results of the quick attention-grabbing capability may vary.
- Increases Brand Awareness: Because of their visibility, popup ads are effective in increasing brand recognition.
- May Increase Bounce Rate: The intrusive nature of popups can lead to users leaving the page quickly, potentially increasing bounce rates.
Popunder Ads:
- Appears Behind the Main Window: Popunder ads open in a separate window or tab behind the main browser page.
- Non-Intrusive User Experience: These ads do not disrupt the user’s browsing experience as they open in the background.
- Visibility After Closing: Viewers only see the popunder ad once they close the main browser window or tab.
- Effective for Retargeting: These ads are the best for retargeting, keeping your brand in view even after users leave the website; as you know, surprises are remembered for a long period.
- Challenging for Mobile Devices: Popunder ads can be difficult to view or interact with on small screens like mobile devices, as they typically open in a new window or tab.
After reading and comparing all the above points, you might understand that popunder ads are one of the best high-converting ad formats, and you can rely on them to promote your products and services. Let’s take a closer look at the advantages (in the next section) you will experience by utilizing them in your ad campaigns.
Benefits of Using Popunder Ads
Popunder advertisements offer several advantages, making them an attractive choice for advertisers. Here are some benefits knocking at your door:
- Hard to Miss Out
We understand that these ads open in a new browser behind the main one, which makes them difficult to ignore. Unlike traditional pop-ups that appear in the foreground, popunders are less intrusive but still noticeable when the user closes or minimizes their main window. This increases the chances of the ad being seen and clicked on.
- Better Conversion Rates
When you ask advertisers about their favorite topic related to ‘advertisement,’ most will say that ‘better conversion rates’ are their top choice. Popunder ads often lead to better conversion rates because they appear while users are still engaged with the website. Since they don’t disrupt the user experience, visitors are more likely to click on them and take action, such as purchasing or signing up, before they return to the main browser window. This makes them a powerful ad format for diving sales and action.
- Ad Blocking Resistance
According to statistics from Backlinko, around 912 million internet users block online ads on both desktop and mobile devices. About 31.5% of internet users worldwide aged 16-64 use ad-blocking tools at least occasionally. In the U.S., 32.2% of internet users block ads. The solution is popunder ads.
These ads are less likely to be blocked by ad blockers compared to other ad formats. Since they open in a new window, it is harder for ad-blocking software to detect and block. This gives advertisers a better chance to reach their audience without interference from blocking tools. Many popular popunder ad networks are providing anti-ad block features.
- Customizable
These ads are highly customizable, allowing advertisers to personalize their appearance, timing, and targeting to meet specific online advertising needs. Additionally, there is no need to worry about their visibility, as they are displayed neatly beneath the current tab that the audience is using. This level of customization sets this ad format apart from others, making it more appealing and effective for engaging users.
The Best Performing Verticals for Popunder Ads
Popunder advertisements are a versatile ad format that captures user attention by appearing in a new browser or tab. Their effectiveness lies in reaching audiences discreetly, which makes them popular in several verticals. Here are the top-performing industries:
iGaming
iGaming is the most talked-about vertical in the town because many countries impose restrictions on advertisements. To clarify, all games, including online sports betting activities, are under iGaming. You might be shocked to learn that iGaming advertisers use popunder ads and still achieve the desired results. These ads grab attention by showing up behind the current browser tab. They are noticeable without disrupting the user’s experience. iGaming platforms often use popunders to promote offers like:
- Welcome bonuses,
- Promotions,
- Upcoming tournaments.
Dating
Popunder ads work great for dating platforms because they reach users in a discreet way, which is important for privacy. These ads promote dating apps, matchmaking services, and special offers without interrupting what the user is doing. Since the ads appear in the background, users can explore them later when they’re free. After all, who wants to skip the offer to find a perfect partner, do you?
We know that you also spend your time on such ads. By targeting people based on their interests and age group, dating platforms can attract more sign-ups and increase user engagement, making popunder advertisements a smart choice for this industry.
Travel and Tourism
Popunder ads are very useful for travel and tourism brands because they help show deals, vacation packages, and last-minute offers to interested people. These ads work well for promoting seasonal discounts, unique destinations, and flight or hotel bundles. Since the ads appear in the background, users notice them while planning their trips.
Suppose you are looking for the best honeymoon destination, and when you close the current window, you see ads for hotel bookings or tour packages from a particular company. You should definitely consider clicking on those ads because they align with what you are searching for.
How To Find the Perfect Pop Ad Network for Your Advertising Needs
The success of ad campaigns is determined by the elements used in the ad, but before that, it is also decided by the potential of the ad network. If you are confident in promoting your offerings by using the popunder ad format, then you need to find the ad network that offers this ad format. Here are some steps that might help you find and bet on an advertising network:
Research and Make a List of Top Popunder Ad Networks
You can start by searching for well-known popunder ad networks. Make a list of the top options that offer features matching your digital advertising goals. Look for reviews, ratings, and comparisons to identify which ones are popular and trusted in the industry.
Follow the Filtration Process
Once you have your list in your hand, filter out advertising networks that don’t meet your requirements. Focus on those that align with your advertising goals, targeting options, and budget. This helps narrow down the best fit. Take your time and do this step with full concentration. Remember, your chosen ad network also plays an important role in making your ad campaign successful, so filter it wisely.
Evaluate Targeting Capabilities
Check the targeting features of each ad network. Make sure they allow you to reach the right audience by location, device, interests, and behavior. Good targeting ensures your ads are shown to the most relevant users.
Analyze Traffic Quality
Examine the type of traffic the network provides. High-quality traffic is more likely to convert, which means more sales or clicks. Look for networks that offer detailed reports on their traffic sources and performance metrics. Don’t trust any claims easily because there are some fake ad networks available in the market.
Consider Budget and Pricing Models
Different ad networks have different pricing models, such as CPC (Cost-per-Click) or CPM (Cost-Per-Mille). Choose a pricing model that corresponds to your budget and campaign goals. Be sure to compare prices and find a network that offers good value for your money.
Review Customer Support and Reputation
Check the customer support options the ad network offers. A reliable and active support team can help you resolve issues quickly. Additionally, research the ad network’s reputation through online reviews to ensure they’re trustworthy and responsive.
Test with the Minimum Budget
Before fully committing, test the network with a small budget. This will help you see if the network delivers the expected results. If the test goes well, you can increase your budget, and if the test goes wrong, then it means you need to look for alternatives.
Conclusion
Popunder ads offer a subtle way to get users’ attention without interrupting their current browsing experience. They help improve conversion rates and work well even with ad-blockers. These ads are especially useful for industries like iGaming, Dating, and Travel. By choosing a good popunder ad network that has strong targeting and quality traffic, advertisers can make their campaigns more successful without bothering users.
Frequently Asked Questions (FAQs)
What are popunder ads?
Ans: These ads are online advertisements that load in a new browser window or tab behind the main window. They appear after the user closes or minimizes the current window.
Is popunder advertising effective?
Ans: Yes, popunder advertising can be highly effective when used strategically. They can lead to higher click-through rates due to their non-intrusive nature.
What are the best-performing verticals for popunder ads?
Ans: These ads work well for various industries, including iGaming, dating, travel, and tourism.
Can I use popunder ads to increase brand awareness?
Ans: While these ads are primarily used for direct-response campaigns, they can also be used for brand awareness. However, it’s important to consider the specific goals of your campaign.
What is the cost of popunder ads?
Ans: The cost of these ads can change depending on various factors, such as the ad network, targeting options, and the quality of traffic.
